Sidekick Creative

07/21/2026

We love seeing great planning come to life through thoughtful design.

We partnered with LaBella Associates to work on this Village of Herkimer Brownfield Opportunity Area (BOA) project to help transform vacant storefronts into vibrant visual storytelling tools. Through custom illustrations, window graphics, and engagement materials, we helped communicate the community's vision for a more active, connected downtown and encourage new investment. The project centered on making revitalization tangible and inspiring residents, stakeholders, and developers to imagine what's possible.

Take a look at the full case study on our website.

Herkimer Downtown Revitalization In partnership with LaBella Associates, we designed and branded the revitalization effort for downtown Herkimer as part of their BOA plan. Additionally, we designed window graphics for vacant storefronts to attract new businesses, drive private investment, and help r...

06/18/2026

We're proud to share our work on the East End Rising initiative for the City of Glens Falls.

We helped develop the project name and visual identity for this planning effort led by LaBella Associates, which aims to attract investment and funding opportunities to Glens Falls' East End neighborhood.

Projects like this are especially meaningful to us because this is our community. We live here, we work here, and we're excited to play a small role in helping shape a stronger future for the city and the generations that follow.

06/12/2026

A century of history, all in one wall. Proud to design this timeline celebrating the Queensbury Hotel's 100th anniversary. Production and installation by Bokland Custom Visuals

06/09/2026

The 2026 Adirondack Theatre Festival season has arrived.

We loved creating this year’s show posters for an organization that does so much for the arts in our region. Every summer, ATF brings exciting new theater to downtown Glens Falls and helps make our community a more vibrant place to live, work, and visit.

Thanks to the ATF team for letting us be part of another great season.

06/01/2026

Happy to call Glens Falls home. Happy Pride!

And that’s that. 🏳️‍🌈🏳️‍⚧️

📍: Glen Street, Glens Falls

05/29/2026

Say hello to Molly! Were exited to welcome Molly to the Sidekick team as our summer intern. A graphic design student at SUNY New Paltz, she brings strong design skills, a thoughtful creative approach and an impressive portfolio. We can’t wait to see what she creates with us this summer!

02/09/2026

We’re excited to share the full case study of our work with Adirondack Community Foundation. Over the past few months, we partnered closely to bring their new brand to life across a range of materials—supporting how they communicate their impact, mission, and opportunities for giving throughout the Adirondacks. From strategy through ex*****on, this project is a great example of how intentional design can support meaningful community work.

AdirondackCommunity Foundation Adirondack Community Foundation works to strengthen and improve the quality of life across the Adirondack region through philanthropy, grant-making, and community leadership. We brought their refreshed brand to life through thoughtfully designed print materials and ill...

01/28/2026

A century of stories, celebrations, and community. Honored to design the Centennial mark for one of our favorite spots in Glens Falls. Here’s to 100 years of The Queensbury Hotel.