09/24/2026
"CORAL SPRINGS, Fla. – Brands have more customer data than ever, but consumers say that does not always lead to better marketing. Site Impact, a leading MarTech company redefining how brands connect with consumers through advanced data, identity resolution and multi-channel digital marketing, released new research showing that most consumers notice personalized marketing often, but far fewer feel brands understand what they actually want."
Read more about "Only 27% of Consumers Say Brands Actually Understand Their Interests, New Site Impact Report Finds."
NewsOnly 27% of Consumers Say Brands Actually Understand Their Interests, New Site Impact Report FindsBy News Editor - September 12, 2026 New research reveals consumers welcome relevant personalization, but outdated data and repetitive targeting are eroding trustCORAL SPRINGS, Fla. – Brands have m...