CSP Agency

CSP Agency Leading Performance-Driven Content, SEO, & PR Agency | Celebrating 12 Years & $100 Million in Client SEO Revenue

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08/11/2025

One of the most overlooked ways to use AI right now?

Persona development.
Not the fluffy, generic kind — real, data-driven buyer personas built from actual search behavior, ad engagement, and past closed deals.

I’ve been experimenting with pulling in audience data from AdWords, Meta, SEO, and CRM systems, feeding it into AI, and using layered prompts to develop personas at scale — so we can write content that speaks directly to the people we’re trying to reach.

🧠 The insight?
Computers don’t buy from you. Humans do.
But a computer still sits between you and that human — whether it’s Google, Meta, or Bing — and we need to speak both languages.

If you’re building landing pages, go-to-market campaigns, or SEO content and not thinking about your personas through this lens… it might be time to reframe your process.

🎥 I shared more about how we’re approaching this in the video below. Would love to hear your thoughts on how you're using AI in your own audience development.

08/06/2025

🚀 Exciting news! We've launched a new site for Culver Careers in Whitefish, MT! 🎉 Their motto? Find better people faster. SEO & paid media are boosting real leads. Huge thanks to Ty, Tim & Chris for 8+ years of partnership! 👏

08/04/2025

Was sitting on the back porch the other day, doing what most of us do—mindlessly scrolling through social.

But one line stopped me cold:
"If you don’t change, you choose."

It hit me hard. Not just personally, but professionally.

In marketing, we love to double down on what’s working. Stick to the channel we know. Protect the keyword that’s been driving conversions. But if you don’t evolve—if you don’t test, learn, or even tweak the strategy—you’re still making a choice. You’re choosing the outcome you’re getting, even if it’s not the one you want.

Change doesn’t have to be radical. Sometimes it’s just bidding $1.05 instead of $1.00. A messaging shift. A new audience test. That is change.

Just something I’ve been thinking about—and wanted to pass along.
Check out the video below and let me know what you think.

👇

08/01/2025

🚨 Client shoutout time! 🚨

Big congrats to our longtime client Carol Coleman and the team at C-Suite Assistants on the launch of their brand new website! 🎉

We’ve been working with Carol for over 8 years (yes, eight), and it’s been incredible to watch their continued growth. C-Suite is absolutely crushing it right now in the recruiting space—and this fresh site update is only helping drive more momentum. 🔥

At CSP, we handle their SEO and some of their social, but it’s always a team effort. Shoutout to our partners at Neon Pig for the beautiful site design!

We take a lot of pride in long-term client relationships. The average client sticks with us for 5 years, but we love seeing success stories like this—where year after year, the results keep coming.

Congrats again, Carol and crew 👏
Here’s to 8 more years of growth 💼💥

07/30/2025

🌐 In the ever-evolving world of search, Google is getting smarter—thanks to Natural Language Processing (NLP) and a little help from the Knowledge Graph. It’s no longer just about matching keywords; it’s about understanding what searchers really want. Whether someone’s searching to learn, go, or buy, Google’s got it covered. So, what does this mean for marketers?

📝 1. Intent is Everything: Focus on the why behind search queries. Create content that speaks directly to what your audience is trying to achieve.

🔍 2. Context is King: Keywords matter, but they’re not the whole story. Think about the bigger picture—how does your content fit within the larger conversation?

🤖 3. Connections Count: Google knows how people, places, and things connect. Show those connections in your content to help Google (and your audience) see the value.

Bottom line? SEO isn’t just about ranking for words; it’s about understanding your audience’s needs and creating content that meets them. Ready to rethink your strategy? Let’s talk. 💡

07/28/2025

🚩 Flag in the sand moment—it's time to rethink content marketing and SEO.

The old-school, factory-style content production just for search engines? Not enough anymore. SEO needs to be human-first. That means creating content people actually want to engage with—whether they prefer reading, watching, or listening—while still driving SEO results.

Great content isn’t just about ranking; it’s about resonating. If you’re still stuck in the keyword-stuffing era, it’s time for a new approach.

How are you adapting your content strategy for a human-first SEO world? 👇

07/25/2025

When it comes to SEO, it's not about making drastic changes – it's about how you approach it. At CSP Agency, we don't treat SEO like a math problem to be solved with tools and checklists. It's about aligning SEO with real marketing and business strategies, which is where some fall short.

As AI search evolves, we're seeing factors like fluency, expert citations, and readability being emphasized. But here's the thing – these are supplements, not replacements. Core SEO principles like link authority still matter, especially with Google's influence. But for AI search, PR and brand visibility could play a much bigger role.

The takeaway? SEO is changing, but the fundamentals aren't going anywhere. Stay smart, stay strategic.

07/23/2025

🎯 The One-Touch Myth 🎯

Ever think your customers just click one ad or read one email and bam—they buy? Think again.

In GA4, if you dig into the retention or monetization data, you'll see something interesting... Your customers aren't just coming through one channel like paid search or SEO. Instead, they’re taking multiple touchpoints—maybe they first clicked an ad, then saw your email, then came through organic search. It’s a journey!

This is why focusing on just one marketing channel won’t give you the full picture. And it’s exactly why attribution is so important. 📊

Want to get smarter about where your customers really come from? Dive into the data.

07/21/2025

🌟 Boost Your SEO Game with Quality Content 🌟

Creating compelling content is the heart of a successful SEO strategy. It's not just about keywords—it's about crafting engaging, valuable information that resonates with your audience. Here's how you can maximize your content's impact:

- Understand Your Audience: Tailor your content to address the needs and interests of your target audience.
- Focus on Quality: Produce well-researched, informative, and original content that stands out.
- Diversify Formats: Utilize various content forms such as videos, infographics, and podcasts to broaden your reach.
- Update Regularly: Keep your content fresh and up-to-date to maintain relevance and authority.

By implementing these tactics, you'll not only improve your SEO performance but also build a loyal community around your brand. Start today and watch your content work wonders!

07/18/2025

🚀 Human-First Marketing = Better SEO & More Revenue

Marketing isn’t just about algorithms and data—it’s about people. When you focus on creating authentic, human-first content that actually speaks to your audience’s needs, you build trust. And trust leads to engagement, conversions, and brand loyalty.

But here’s the kicker: human-first marketing isn’t just great for relationships—it’s great for SEO. The more relevant and valuable your content is, the better it performs in search, expanding your reach and, ultimately, driving revenue.

If you’re looking to elevate your marketing strategy and your SEO results, it’s time to put people first.

07/16/2025

The SEO Opportunity Most Brands Are Overlooking

In numerous discussions with brands, a common theme emerges: their SEO strategy often does not align with business and revenue goals. Surprisingly, this misalignment is prevalent even among large organizations with advanced marketing teams.

At CSP Agency, we recognize a significant opportunity to bridge this gap. When SEO is strategically aligned with business objectives, it benefits not only our clients but all stakeholders involved. It's time to move beyond viewing SEO as a standalone function and start leveraging it as a catalyst for tangible business growth.

Let's transform SEO into a strategic driver that propels organizational success.

07/14/2025

🔍 SEO and SEM: Two Sides of the Same Coin 🎯

SEO and SEM aren't standalone strategies—they work best together. By aligning your SEO with the right search queries, you’ll optimize your quality score, decrease CPC, and increase your impression share. Over time, this strategy helps you claim that prime digital real estate 🏡. And in today’s landscape, real estate isn’t measured in pages—it’s all about visibility.

Own the search, own the market. 💥

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