Sean Allen

Sean Allen Founder of a mobile-first company who knows how to find your ideal customer.

Apple and Google launched the first phase of their joint effort to help track the spread of COVID-19. The two tech compa...
05/13/2020

Apple and Google launched the first phase of their joint effort to help track the spread of COVID-19. The two tech companies have begun testing an initial version of their exposure notification API that should help public health authorities contain the spread of coronavirus by quickly identifying people who might have been exposed to new cases. It will be widely available to most public health agencies by mid-May.

A new survey conducted by The Washington Post and the University of Maryland found that a small majority Americans aren’t planning on using the apps, with nearly 3 in 5 Americans are either unwilling or unable to use the infection-alert system that Google and Apple have developed.

3 Things Restaurants Can Do Right Now to Overcome Coronavirus Concerns
03/24/2020

3 Things Restaurants Can Do Right Now to Overcome Coronavirus Concerns

Stand out to diners stuck at home

I just contributed to this Forbes article on how best to measure your marketing to ensure ROI.  Some great tips here!
02/29/2020

I just contributed to this Forbes article on how best to measure your marketing to ensure ROI. Some great tips here!

ROI isn't the only way to connect with clients. Agency pros discuss the metrics and strategies they use to explain the success of a marketing campaign to their clients in simple, understandable ways.

Delivering value is what I like to do.
01/18/2020

Delivering value is what I like to do.

With the advent of big data, a company can use Google Analytics to comb through its massive data stores to get insights into crucial aspects of its operations. Here are the most useful pieces of information you can extract from your GA dashboard.

https://www.digitalmarketingcompany.com/google-ads-near-perfect-quality-score/
01/20/2019

https://www.digitalmarketingcompany.com/google-ads-near-perfect-quality-score/

When launching a Google Ads campaign we can certainly be optimistic and hope for a quality score of 10 across all keywords. It can be challenging to get that perfect 10/10 quality score on high intent, high search volume keywords that has high competition (lots of people bidding on them). With a lit...

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