Nigh Marketing Consulting

01/30/2023

"Our success doesn't come from money. Our success comes from the results we get for the people who pay us."

I woke up at 3:30 this morning with the complete message for the 2023 State Of The Internet Address in my head.

It has been 11 years since I last filmed one.

The delay was due to lack of inspiration.

I don’t know if I’ll film one or not but I want you to hear this message.

Please forgive the typos in advance:

I am one of you. Someone who earns a living selling things on the Internet.

I made my first dollar online in October of 1999.

Since then, I have worked at the craft we call “internet marketing” every day for at least 8 hours a day. Usually more.

Most of my waking hours are in solitude. Working. Learning. Observing.

I do this because I love what we have. And I tell you about it not to glamorize over-working (it has cost me more than it has made me).

Instead, I tell you this to demonstrate my commitment to …and certainty of …this message:

We - as a community - need to GET IT TOGETHER.

We have an incredible and unprecedented opportunity to do GOOD for our fellow man but we place all the importance on ourselves.

We make it all about US.

Here’s what I can tell you:

THERE IS NO *US* WITHOUT *THEM.*

The “them” in this case is the customer. The consumer.

To quote David Ogilvy, “The consumer is not a moron. She’s your wife.”

My friends, we are treating the consumer like a moron.

If we don’t stop, the day will come when there is no more “us”.

A few points in no particular order because I’m writing this on my phone at 5:50AM:

Our success doesn’t come from money. Our success comes from the results we get for the people who pay us.

If we put our focus there, the money comes faster, easier, and in greater abundance.

Choose your role models very carefully. The person who makes the most money isn’t necessarily right by default.

Pablo Escobar made more than all of us combined - but we’d be fools to follow in his footsteps.

Finally (because I’m running out of characters), what each one of us does has an effect on the entire community.

Every time a consumer is hurt - the entire community takes a hit.

When one does bad - we ALL do bad in the eye of the consumer.

And that consumer?

Without her we are nothing.

Thanks for reading. I love you.

01/09/2023

100%

01/05/2023

Nearly 70% of your small business is MARKETING.
Take the time to at least *speak* with a marketing consultant so you can have the best year yet.

01/05/2023

01/03/2023

A new year is a great starting place for a new business to get serious and revamp their current marketing strategies.
Before you know it, we'll be in December again!
I am wishing all of my fellow business owners a positive and prosperous 2023!

12/30/2022

Business owners, if you do ANYTHING for your business (and ultimately yourself) this upcoming year:
Outsource your marketing so you can have an insanely profitable 2023!

No, it isn’t free, but you can’t afford *not* to hire a pro.

“Advertising” *isn’t* marketing, and with the way the economy is headed and the new ways that people are purchasing, you’re going to need all the help you can get.

Send me a PM and set up a consult, so that we can get you from where you are to where you want to be… and make you more money along the way.

Nighmarketing . c o m

12/27/2022

Small business owners, heads up, this is a fantastic read, especially with a new year ahead!

You become free from wondering what the next step is and which product to promote. You free up cash that you’ve been spending on dead ends and products that don’t bring you joy or unbelievable profit.

12/24/2022

The end of the year is approaching, and it's time to take another hard look at our business goals.
What worked?
What DIDN'T work... that's just as important.

There will AWAYS be room for improvement, and marketing is all about testing and analyzing your results.

If you're plateaued and aren't seeing the ROI in your small business like you hoped for, reach out.
I'll help fine-tune your marketing message so you can become the confident, *excited* owner you know you can be.

12/17/2022

Yes, tailored marketing costs more.
But tailored marketing *gives* more.

A one size fits all approach is going to leave you frustrated and not any closer to your goals.

You truly get what you pay for, and if you're going to hire, hire someone who takes the time to work WITH you as well as for you.

The goal shouldn't be only to change your business, it should be to change you as well... into a confident, excited business owner.

Your business deserves a custom digital strategy, not an off-the-shelf solution. See how we provide custom recommendations aimed at boosting your ROI.

12/13/2022

Have you taken your small business out into the community lately?
Read my new post, and gather some inspiration:

https://www.nighmarketing.com/blog/out-on-the-town5-ways-to-take-your-small-biz-to-your-community

"...literal boots on the ground, building your business with real life relationships, is one major part of marketing your brand."

…literal boots on the ground, building your business with real life relationships, is one major part of marketing your brand.

12/10/2022

Remember: 1+1=3!
Don't go it alone- work with a pro and brainstorm together to get some serious work done.
You'll be excited about your business, and ultimately, feel great about yourself.

"Two people who collaborate well will be about three times as effective as each of them operating independently, because each will see what the other might miss--plus they can leverage each other's strengths while holding each other accountable to higher standards."

Two people who collaborate well will be about three times as effective as each of them operating independently, because each will see what the other might miss--plus they can leverage each other's strengths while holding each other accountable to higher standards.

12/07/2022

As a small business owner, I get it:
When we're still "small" in our business journey, a marketing consultant feels like an "extra" that we don't need until we get "big."

But, the truth is this:
Most small businesses never get there WITHOUT one.
So, if you're waiting to outsource your marketing until you make it to The Show, don't.

Hire a pro in the wee stages-
someone that shares your same dream and wants you to be seen, heard, and understood more than you do.

No more "what-ifs" or living with regrets and missed money.

Instead, become the confident business owner that you deserve to be.

In jazz, there's no script: You have to figure things out as you go along. Sometimes you need to sit back and let others drive things; other times, you blare it out yourself. To do the right thing at the right moment you need to really listen to the people you're playing with so that you can understand where they're going.

All great creative collaboration should feel the same way. Combining your different skills like different instruments, improvising creatively, and at the same time subordinating yourself to the goals of the group leads to playing great music together. But it's important to keep in mind what number of collaborators will play well together: A talented duo can improvise beautifully, as can a trio or quartet. But gather ten musicians and no matter how talented they are, it's probably going to be too many unless they're carefully orchestrated.