Smith and Crawford Company

Smith and Crawford Company Growing medspas through social and email marketing! smithandcrawford.com/links

Quick gut check: when's the last time you actually looked at your own website like a first time visitor would?Not as the...
09/10/2026

Quick gut check: when's the last time you actually looked at your own website like a first time visitor would?

Not as the owner who already knows every service, every price, every reason to trust you. As the slightly nervous stranger trying to decide if this is even the right place before she ever picks up the phone.

Most bounced traffic isn't leaving because your business isn't good. It's leaving because something on your site made her hesitate just long enough to close the tab.

A blurry stock photo. A pricing page that says nothing. A book now button she had to go hunting for.

None of it is dramatic on its own. All of it adds up.

We put together 5 fixes worth making before your busiest season shows up and actually tests your site under real traffic.

Save this for your next slow afternoon.

And if just reading this made you want to hand it off entirely, that's exactly what we're here for.

Book a call with us and let's fix it together.

đź“ŤServing medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
đź’» www.smithandcrawford.com

Be honest. How many times this weekend did you say "I'm off today" while pulling up next week's schedule under the table...
09/08/2026

Be honest. How many times this weekend did you say "I'm off today" while pulling up next week's schedule under the table?

We see you. We were probably doing the exact same thing.

There's something about owning a business that makes rest feel less like relaxing and more like risking it. Like the second you stop thinking about your schedule, your content, or that one client who never confirmed, something is going to fall apart.

Spoiler, it usually doesn't. Your brain just hasn't gotten that memo yet.

This one goes out to every medspa owner who was physically at a barbecue this weekend and mentally still at the front desk.

If that was you too, you're not alone. The club is bigger than you think.

Comment BESTIES and we'll get you on our email list for more tips and tricks how to automate things more in your business so you can truly relax!

đź“ŤServing medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
đź’» www.smithandcrawford.com

09/04/2026

Be honest. How many drafts do you have sitting in your camera roll right now that you filmed, watched back, decided you looked weird or sounded off, and just never posted?

Two? Twelve? We’re not judging, we’ve both been there more times than we’d like to admit.

Here’s the thing about perfectionism though. It doesn’t actually protect you from looking bad. It just guarantees you stay invisible while you wait for a version of yourself that feels ready, and that version never actually shows up, because comfort on camera only comes from reps, not from waiting for the right one.

Every single person you watch who looks natural talking to a camera posted a hundred awkward ones first. They just didn’t let you see those.

Effort beats perfection every single time, because effort is the only one of the two that actually gets seen.

Post the “bad” one this week. We promise it’s better than you think.

đź“ŤServing medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
đź’» www.smithandcrawford.com

It's officially September, and Q4 is already knocking around in the back of your mind whether you've opened your calenda...
09/03/2026

It's officially September, and Q4 is already knocking around in the back of your mind whether you've opened your calendar yet or not.

Maybe you're still catching your breath from everything you just launched in August.

Maybe you haven't looked past this week because looking past this week already feels like enough.

We get it. We also know the medspas who feel calm in November never got lucky. They just quietly checked a few things in September that everyone else puts off until it's too late.

So we built you a gut check. 5 honest questions about where you actually stand for Q4, and if you land on a no anywhere, we already handed you the fix. No guessing required.

This isn't a scroll past kind of post đź‘€

Save this, and follow along this month as we help you prepare for Q4!

đź“ŤServing medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
đź’» www.smithandcrawford.com

08/28/2026

Stop buying stock photos. You already have everything you need.

This is something we see constantly with medspa accounts and it is one of the fastest things you can fix to make your feed feel more trustworthy, more personal, and more like you. Stock photos might fill the grid but they do not build connection. And connection is exactly what turns a casual scroller into a booked client.

Your ideal client is doing her research before she ever reaches out. She is spending time on your page, reading your captions, looking at your photos, and making a quiet decision about whether she trusts you enough to put her face in your hands. Generic stock imagery does not help her make that decision in your favor. Real, specific, branded photography of your actual space, your actual products, and your actual team does.

It does not have to be complicated or expensive. The medspas with the most recognizable and trustworthy feeds are not always the ones with the biggest content budgets. They are the ones who have learned to see the beauty in the everyday details of their practice and capture it consistently. Your products, your treatment room, your hands, your people. That is your brand. And no stock photo library in the world can replicate it.

The more your feed looks like you, the more your ideal client feels like she already knows you before she walks through your door. And that feeling is exactly what makes her choose you over every other medspa.

Your content should look like your practice. Start there. 🤍

đź“ŤServing medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
đź’» www.smithandcrawford.com

06/05/2026

Imagine opening your medspa on a Monday morning and knowing that your clients already heard from you over the weekend.

They read something that reminded them why they trust you, why they keep coming back, and why they are already thinking about booking their next appointment before you even post a single thing on Instagram. đź“©

That is what a strong email marketing strategy actually does for your business.

Most medspa owners treat email like a last resort. It is the thing they panic-send the night before a slow week or the Black Friday blast they throw together at 11pm hoping something sticks. And then they wonder why it does not work.

But here is what the medspas that are growing consistently understand: your email list is the only marketing asset you actually own.

Instagram can change its algorithm tomorrow.

Your reach can drop overnight.

But your email list? That is yours. Those are real people who said yes to hearing from you, and that is an incredibly powerful thing when you use it with intention.

A client who receives a thoughtful, well-timed email from you is not just a warm lead. She is someone who feels taken care of, who trusts your expertise, and who is far more likely to book, refer, and stay loyal for years. That is not just good marketing. That is a genuinely different client relationship than the one built on a discounted Groupon or a viral post.

Picture having an email strategy that works in the background every single week, building trust, filling your schedule, and keeping your loyal clients engaged without you having to reinvent your content from scratch every time.

That is what consistent email marketing creates. And it is a lot more within reach than most people think. ✨

If email has been the thing you keep meaning to get to, this is your sign to make it a priority.

đź’Ś Comment EMAIL and we will send you our favorite starting point for medspa owners who are ready to make this work.

💬 Comment CUSTOM if you want a site you actually own (and can control).This is something a lot of medspa owners don’t re...
05/15/2026

đź’¬ Comment CUSTOM if you want a site you actually own (and can control).

This is something a lot of medspa owners don’t realize until it’s too late…

You might not actually own your website.

Even if you paid for it.
Even if it’s “yours.”

We’ve seen this happen more times than we can count, especially when contracts end or people try to switch companies.

Suddenly:
– they can’t access their own site
– they can’t move it
– they can’t edit it
– or worse… it disappears completely

And it’s not always obvious while you’re in it.

Everything feels fine… until you try to leave.

There are a few ways this usually shows up (we’ll break them down in the slides), but the short version is:

If your website is tied to someone else’s system, platform, or permissions…

you don’t fully own it.

And that’s a problem when your website is one of your biggest business assets.

For the record — we don’t do this.

When we build or manage websites, you own it.
You can move it.
You can edit it.
You’re not stuck.

If you want help making sure your website is actually yours (or fixing it if it’s not)…

💬 Comment CUSTOM and we’ll send you the link to book a call.

Save this one, this catches people off guard all the time.

💬 Comment CUSTOM if you want your site to actually get found on Chat.You can have all the keywords in the world…and stil...
05/06/2026

đź’¬ Comment CUSTOM if you want your site to actually get found on Chat.

You can have all the keywords in the world…

and still get completely skipped.

Because people aren’t just Googling anymore.
They’re asking.

And they’re choosing from the answers they’re given, not scrolling through 10 websites trying to figure it out.

So if your site is vague, overly polished, or trying to speak to everyone…

it’s not getting picked.

Not because your services aren’t good.
But because your messaging isn’t clear enough to feel like the obvious choice.

The medspas getting attention right now aren’t “doing more SEO.”

They’re saying things better.

If your website isn’t bringing in bookings, it’s probably not a traffic problem.

It’s a messaging problem.

💬 Comment CUSTOM and we’ll help you fix it.

Save this…this shift is happening fast.

05/06/2026

You may think stock photos are pretty… but your real clients are what actually build trust.

When people can see themselves in your content, everything changes. It feels more natural, more relatable, and a lot more believable.

The key is making it feel effortless, not staged. That’s where the difference is.

In this reel, we are sharing 3 simple ways to capture client photos that feel organic (and actually convert).

Save this for your next content day, you’ll use it more than you think!

If you’re a medspa owner, esthetician, or injector trying to grow your business…this podcast is for you.The Aesthetic Pu...
04/28/2026

If you’re a medspa owner, esthetician, or injector trying to grow your business…

this podcast is for you.

The Aesthetic Pulse Podcast is where we talk about the real things happening inside aesthetics businesses.

The wins.
The frustrations.
The marketing strategies that actually work.

Every Thursday we drop a new episode breaking down topics like:

✨ marketing strategy
✨ social media that books clients
✨ events that actually sell out
✨ offers that convert
✨ websites that bring in patients
✨ and the business lessons nobody talks about

No fluff.
No generic marketing advice.

Just real conversations about how to grow a profitable aesthetic business.

You can listen on Spotify, Apple Podcasts, and all major streaming platforms.

Perfect for:

your commute
your morning walk
your drive between clients
or that moment when you’re staring at your marketing wondering what to do next.

💬 Comment PODCAST and we’ll send you the link to listen.

Address

Grand Rapids, MI

Telephone

+16166343075

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