Superior Sign Co.

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Superior Sign Co. We’re a full-service sign, lighting, and graphics company serving all of West Michigan. Superior Sign Company – Your Brand Is Our Business

From design and manufacturing to installation and service, we handle it all!

Another Superior Sign project in the books!A huge thank you to our friend Ali for trusting Superior Sign Company with th...
09/08/2026

Another Superior Sign project in the books!

A huge thank you to our friend Ali for trusting Superior Sign Company with the signage for his brand-new barber shop, Black Rabbit Barbers on East Paris!

Sometimes it’s the smaller projects that shine the brightest. Clean, simple, and sharp — this one turned out great!

If you’re looking for a fresh cut and 5-star treatment, make sure to stop in and check out Black Rabbit Barbers!

Need signage for your new business, a refresh for your current location, or just have an idea you want to bring to life? Superior Sign Company has you covered.

📧 [email protected]
🌐 www.superiorsigngroup.com
📞 (616) 450-3252

Superior Sign Company
Helping West Michigan businesses stand out.

Another great project in the books. This one turned out amazing. If you’re looking for a really good workout, check out ...
08/29/2026

Another great project in the books. This one turned out amazing. If you’re looking for a really good workout, check out Burn Boot Camp - Grand Rapids, MI Amazing gym and even more amazing staff.



www.superiorsigngroup.com
[email protected]

🇺🇸 Celebrating 250 Years of American Freedom 🇺🇸Today, we proudly celebrate 250 years of the American spirit—a legacy bui...
07/04/2026

🇺🇸 Celebrating 250 Years of American Freedom 🇺🇸

Today, we proudly celebrate 250 years of the American spirit—a legacy built on courage, sacrifice, hard work, and opportunity.

At Superior Sign Co., we’re grateful to be a small part of that legacy by helping local businesses build their brands and strengthen their communities every day.

As we celebrate this historic Independence Day, we want to thank our customers, employees, veterans, active military, first responders and all those who have helped make this country the land of opportunity for generations.

Here’s to 250 years of freedom, innovation, and American pride—and to the future we’re building together.

🎆 Happy Independence Day!
🇺🇸 Happy 250th Birthday, America!
❤️🤍💙

Our marketing department said we needed to get our name “out there.” We may have taken that a little too literally. 😎🚩At...
07/01/2026

Our marketing department said we needed to get our name “out there.” We may have taken that a little too literally. 😎🚩

At Superior Sign Co., we’ll do almost anything to make your business stand out also.

(No skyscrapers were climbed during the making of this post… probably.) 😂

We recently completed this sleek interior office sign for SW Real Estate Investments, and it’s a perfect example of how ...
04/10/2026

We recently completed this sleek interior office sign for SW Real Estate Investments, and it’s a perfect example of how less can be more.

This custom aluminum sign features RGB halo lighting, creating a subtle glow that adds depth, style, and a modern edge to the space. Clean lines + premium materials = a professional look that makes a statement without saying too much.

At Superior Sign Company, we specialize in bringing branding to life—inside and out.

📞 (616) 330-1320
📧 [email protected]

There’s nothing like an interior lighting upgrade to completely transform a space. What was once dim and dull is now bri...
04/02/2026

There’s nothing like an interior lighting upgrade to completely transform a space. What was once dim and dull is now bright, clean, and full of energy.

Superior Sign Company recently replaced all of the interior gym lighting for Burn Boot Camp Grand Rapids — and the difference is incredible. The new lighting doesn’t just look better… it feels better. Brighter spaces boost motivation, improve visibility, and create an environment people actually want to be in.

Whether it’s a gym, office, factory or retail space — lighting plays a huge role in how your business is experienced. If your space feels dark or outdated, it might be time for an upgrade.

📞 (616) 330-1320
📧 [email protected]

Let’s turn your space from dim… to dynamic.

Let’s be honest… a bad sign is like a bad haircut — everyone notices, and nobody says anything.Your sign is the face of ...
03/26/2026

Let’s be honest… a bad sign is like a bad haircut — everyone notices, and nobody says anything.

Your sign is the face of your business. It’s working 24/7, in the rain, snow, wind, and blazing sun, trying to get customers to walk through your door. A great sign grabs attention, looks professional, and tells people, “Yeah, these guys know what they’re doing.”

That’s where we come in.

At Superior Sign Company, we make the whole process easy. We design it, build it, handle permits, install it, and even maintain it long-term. You don’t have to juggle five different companies — just call us and we’ll handle the rest.

Basically, we make you look good… and we make the process painless.

If your sign is starting to look like it survived the 90’s, it might be time for an upgrade. Give us a call.

📞 616-330-1320
📧 [email protected]

Superior Sign Company — We make signs that make you money.

Last night, our owners proudly represented Superior Sign Company at the South Kent Area Chamber Annual Dinner—it was tru...
03/20/2026

Last night, our owners proudly represented Superior Sign Company at the South Kent Area Chamber Annual Dinner—it was truly an emerald evening full of laughter, fun and awards!

We’re grateful to be part of such a strong and supportive local community, and we love connecting with the people and businesses that make West Michigan great.

They say luck comes from four-leaf clovers…We say it comes from great employees and even better customers 🍀We appreciate...
03/17/2026

They say luck comes from four-leaf clovers…
We say it comes from great employees and even better customers 🍀
We appreciate you all more than a leprechaun loves his gold.
Happy St. Patrick’s Day—stay lucky (and maybe a little mischievous).

Did you know 76% of consumers have entered a business they’ve never visited before simply because of its signage?Your si...
03/16/2026

Did you know 76% of consumers have entered a business they’ve never visited before simply because of its signage?

Your sign isn’t just a label on your building — it’s your 24/7 salesperson.

Even more surprising:
• Nearly 60% of businesses report increased sales after installing or upgrading signage
• LED sign upgrades can reduce energy use by up to 80% compared to old fluorescent lighting

If your sign is flickering, dim, outdated, or just not grabbing attention anymore, it might be costing you customers.

At Superior Sign Company, we help local businesses stay visible with expert sign repair, LED upgrades, and custom signage solutions.

Because great businesses deserve signs that work just as hard as they do.

📍 Locally owned. Family operated. Proudly serving West Michigan.

[email protected]
(616) 330-1320

Address

Grand Rapids, MI
49503

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+16163301320

Website

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