Pinestel

Pinestel An agency with a soul. A branding, digital, and content-driven agency. For more than a decade, we've built our expertise working with brands internationally.

Specializing in innovative and high-quality creative content that helps brands grow their sales throughout the e-commerce world. Through well-thought creative campaigns for e-commerce, our methodology, and a wealth array of tips and tricks we've learned, we're committed to being an essential resource for you.

Oh boy, this is going to be a long one.August was supposed to be the month we moved to the US. Instead it became the mon...
08/28/2026

Oh boy, this is going to be a long one.

August was supposed to be the month we moved to the US. Instead it became the month we argued our way into it.

Austrian Airlines denied us boarding in Vienna. Nothing was wrong with our documents, they just decided to be ahhholes. It came down to one gate, one judgment call, and days of back and forth before they let us fly.

Back home, Michael and Shunda spent that first week in full panic. Then they settled and ran the place. From the outside you could not tell anything had happened, which is the highest compliment one can pay a team.

Then came America, which mostly meant bureaucracy: insurance, bills, lease, new IDs, new old car... We got the car, because here no car means no legs.

For a few of our calls this month Peter’s “office” was a laptop on a stack of Costco paper towels in an apartment made of boxes.

Best moment had nothing to do with business. Ace, a former teammate and a dear friend, showed up with a balloon and flowers. You move six thousand miles and someone hands you a piece of home.

RCI welcomed us in Grand Rapids and took us through the Opus packaging plant. They also helped us settle with a ton of stuff and advice, huge thanks to Ryan and Courtney!

And to top it all off we need design and social media manpower, so we are hiring for two roles.

2026 is the most chaotic year in Pinestel’s history.
We are barely holding. But we are holding.

Here’s to a new chapter for Pinestel!

Fitting your category should not mean disappearing into it. Copying the same colors, claims, and image style may feel sa...
08/25/2026

Fitting your category should not mean disappearing into it. Copying the same colors, claims, and image style may feel safe. It also makes you forgettable. Meet category expectations. Then build a visual territory that is clearly yours.

Same product. Two brands. Two distinct listing experiences.The creative strategy stayed the same.One brand needed to fee...
08/19/2026

Same product. Two brands. Two distinct listing experiences.

The creative strategy stayed the same.

One brand needed to feel approachable and everyday. The other needed to feel cleaner and more premium.

The product did not change. The feeling did.

Consistency is boring. It is also how brands get remembered. Your email, website, packaging, and social posts should all...
08/12/2026

Consistency is boring. It is also how brands get remembered. Your email, website, packaging, and social posts should all feel like the same company. Familiarity is built through repetition, not surprises.

The client did not order a new main image. We made one anyway. We replaced a floating 3D render with real kids, clear fi...
08/05/2026

The client did not order a new main image. We made one anyway. We replaced a floating 3D render with real kids, clear fit, scale, and the full five-pack. They adopted it. Sales climbed from February through May.

March didn’t just pass, it left a dent.Michael won employee of the month (as he should). And yes, those pants? Earned, n...
04/01/2026

March didn’t just pass, it left a dent.

Michael won employee of the month (as he should). And yes, those pants? Earned, not bought! They were a gift from our warehouse clean-out and a past product brought back to life. Thank you

Michael’s now handing out free graphic design tips. Not the best, but also not the worst. Meanwhile, Peter ordered 5 lens caps, but received 30, so… does anyone want one?

We took a casual “quick lunch” trip to the food was excellent and we very much enjoyed our time there.

Back at the office, things got a little… explosive. Blagoj and his sparkling water can confirm.

Peter received an award from Town Novaci for successful entrepreneurship - a big win (for being the best villager?). And to wrap it all up: we nearly lost everything over one unattended cable.

Lesson learned. Unplug your chargers, kids.

See you in April 👋

February was a hard to swallow pill.We had to make some changes and say goodbye to a few people while restructuring part...
03/13/2026

February was a hard to swallow pill.

We had to make some changes and say goodbye to a few people while restructuring parts of the company (Thank you for your hard work! 🫡). It’s never easy, but sometimes it’s part of keeping things moving forward.

In the middle of it all, we decided to reorganize the office. Desks were moved, corners were reshuffled, and after a fair amount of lifting the studio started to feel a little different. Same space, better flow.

We also celebrated our Employee of the Month. Joana did great work throughout the month and showed up on her birthday with homemade muffins for the team.

On the work side, we’ve started revamping the Pinestel website. Which mostly means long discussions about very small differences between three very similar logos. We’ve also started preparing for some YouTube content.

And then there’s Shunda, who took the “teacher’s pet” role a bit too literally by trying to fit into a cat bed.

The office is settling into its new layout, projects are moving along, and things feel a bit clearer than they did a few weeks ago.

Xoxo,
Pinestel 💛

Design created visuals for conversion. Listings refined, optimized, and revised until they performed, making every listi...
02/19/2026

Design created visuals for conversion. Listings refined, optimized, and revised until they performed, making every listing count in year 2025.

Production doesn’t pitch ideas, they execute them. Scheduling, shooting, editing. Turning Creative’s briefs into campaig...
02/19/2026

Production doesn’t pitch ideas, they execute them. Scheduling, shooting, editing. Turning Creative’s briefs into campaigns that lived in year 2025.

Creative didn’t follow standards, they set them. Writing briefs, dissecting research, quality checking every detail. The...
02/19/2026

Creative didn’t follow standards, they set them. Writing briefs, dissecting research, quality checking every detail. They fought to get every idea right in year 2025.

Address

3260 Eagle Park Drive NE Suite 100
Grand Rapids, MI
49525

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16162710390

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