Grey Matter Group

Grey Matter Group Since 1991, we've been helping good clients and good causes tell their stories with dramatic results Bonus points? We're friendly too.

Grey Matter Group is a marketing, advertising, and graphic design firm located in Grand Rapids, Michigan. We start with strategy, then focus on highly creative solutions for brands that include naming, logos, website design, social media, digital, print, collateral, packaging, outdoor, video, TV and radio. Our goal is to help good brands achieve greatness, and we have a long list of success stories (and heaps of awards) to show for it. We'd love to chat with you about your brand.

06/03/2026

Check, one, two. Happy Birthday to James, our motion designer and audio engineer! We hope your day is full of good lighting, clear audio, and all the sweet treats your heart desires! 🍪

A website should do more than look good. It should tell your brand's story in a way that feels clear, intuitive, and eas...
05/28/2026

A website should do more than look good. It should tell your brand's story in a way that feels clear, intuitive, and easy to navigate.

For our client ABOUT Healthcare, cleaner UX design and a sharper message resulted in:

More time on site
More demo requests
One unified brand narrative across sales, marketing, and executive communication

Now that's a healthy dose of simplicity.
Ready for yours? Let's talk. 👇
https://greymattergroup.com/contact/

Catalyst IQ needed a brand that moved as fast as its data. Something built to help dealers move inventory faster, optimi...
05/11/2026

Catalyst IQ needed a brand that moved as fast as its data.

Something built to help dealers move inventory faster, optimize spend, and drive real revenue.

So that’s what we did. A mark with energy and motion that pushes the brand forward and brings its promise to life:

Smarter Data. Faster Turn.

And yeah… it picked up a Gold Addy, too.

05/05/2026

Another GMG birthday post? Why yes, today we're celebrating the one and only Myla!

Associate Strategist by title, thrift shopper by passion, and unofficial interviewer of everyone she meets (we wouldn't have it any other way).

Our clients adore her, and so do we.

Happy Birthday, Myla!

05/04/2026

Eighteen years of keeping our books balanced and our numbers honest.

Meet Shari, our accountant.

When she's not quietly holding GMG together, you'll find her soaking up the sun at the lake.

Happy Birthday Shari! Enjoy the sunshine today!

Wood-fired pizza, cocktail vibes, waterfront livin’. What more do you need?MudPenny's Spring Lake location is now open.📍...
04/28/2026

Wood-fired pizza, cocktail vibes, waterfront livin’. What more do you need?

MudPenny's Spring Lake location is now open.

đź“Ť 940 W. Savidge St, Spring Lake, MI

Abe posters by Grey Matter Group

Sushi and purpose. Rolled into one. 🍣 When Anu Sushi came to us, they weren't just selling sushi, they were creating job...
04/23/2026

Sushi and purpose. Rolled into one. 🍣

When Anu Sushi came to us, they weren't just selling sushi, they were creating jobs for under-employed immigrants and feeding orphans one tray at a time.

Our job? Give that mission a brand as powerful as the story behind it.

The result? An ADDY Judges' Choice-winning identity built from a single positioning line that said everything. Strong brands don't happen by accident. They happen by design.

Loving our neighbors through hope means providing practical care. Offering shelter services, homelessness prevention, wo...
04/22/2026

Loving our neighbors through hope means providing practical care.

Offering shelter services, homelessness prevention, workforce development and more, Mel Trotter Ministries has been proving that "hope" is more than a buzzword for 125 years.

A mission this powerful deserves a brand that reflects its optimism and strength. Grey Matter Group was honored to help.

04/16/2026

Happiest of Birthdays to Randy, the quiet genius behind the code!

As our web developer, Randy's been building custom sites for that leave our clients genuinely wowed for over 10 years now. When he's not behind the computer screen, you'll find him chasing around his grandkids or cracking open yet another coding book (because some people just really love what they do).

Drop a nerdy computer fact in the comments, he will appreciate it more than cake.

Address

131 Division Avenue S, Ste 300
Grand Rapids, MI
49503

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+16164588750

Website

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