Grey Matter Group

Grey Matter Group Since 1991, we've been helping good clients and good causes tell their stories with dramatic results Bonus points? We're friendly too.

Grey Matter Group is a marketing, advertising, and graphic design firm located in Grand Rapids, Michigan. We start with strategy, then focus on highly creative solutions for brands that include naming, logos, website design, social media, digital, print, collateral, packaging, outdoor, video, TV and radio. Our goal is to help good brands achieve greatness, and we have a long list of success stories (and heaps of awards) to show for it. We'd love to chat with you about your brand.

How do you tell the story of a 150-year legacy without just listing accolades?That was the challenge University of Illin...
08/24/2026

How do you tell the story of a 150-year legacy without just listing accolades?

That was the challenge University of Illinois brought us. Their rankings speak for themselves, but rankings don't inspire the next generation of students. Ideas do.

So we found "The Power of I", a message as big as the university's legacy and as personal as the student walking into their first lecture hall.

Read the full story: https://greymattergroup.com/work/university-of-illinois/

Michigan summers are too short! That’s why GMG headed out of the office to enjoy sunshine and friendly competition durin...
08/20/2026

Michigan summers are too short!

That’s why GMG headed out of the office to enjoy sunshine and friendly competition during our annual retreat.

Shoutout out to this year’s pickleball champions Brian and Brynna!

AI is changing how people search. But real humans still land on your site, open your app, and decide whether or not to s...
08/12/2026

AI is changing how people search. But real humans still land on your site, open your app, and decide whether or not to stay.

Join us for Websites and Apps for Real People, a Tech Week Grand Rapids panel from and Avalanche Creative.

Wed, Sept 16 | 3:00–4:30 PM
Grand Rapids Chamber | Steelcase Conference Center

Panelists:
Mia Merrell | VP, Integrated Business Solutions, Helen
Rayanne Beaudry | Co-Owner, Avalanche Creative
Taryn Hulst | Senior Product Manager, Progyny

Moderated by:
Jory Grooters | Senior Digital Strategist, Grey Matter Group

Free to attend. Link in bio to register 🔗

07/27/2026

Defy the Expected.

See more at

No notes.
07/02/2026

No notes.

06/23/2026

Expanding Curiosity at the Grand Rapids Public Museum.

Video by Grey Matter Group

Some of our team was in Chicago yesterday at NeoCon, visiting several clients who are a part of the amazing design commu...
06/10/2026

Some of our team was in Chicago yesterday at NeoCon, visiting several clients who are a part of the amazing design community.

Congrats to our client Arktura for winning two Best of NeoCon Awards, two HIP Awards, and creating an incredible showroom experience for all of the attendees.

P.S. the felt sharks that they gave away were simply fin-tastic! 🦈

06/03/2026

Check, one, two. Happy Birthday to James, our motion designer and audio engineer! We hope your day is full of good lighting, clear audio, and all the sweet treats your heart desires! 🍪

A website should do more than look good. It should tell your brand's story in a way that feels clear, intuitive, and eas...
05/28/2026

A website should do more than look good. It should tell your brand's story in a way that feels clear, intuitive, and easy to navigate.

For our client ABOUT Healthcare, cleaner UX design and a sharper message resulted in:

More time on site
More demo requests
One unified brand narrative across sales, marketing, and executive communication

Now that's a healthy dose of simplicity.
Ready for yours? Let's talk. 👇
https://greymattergroup.com/contact/

Address

131 Division Avenue S, Ste 300
Grand Rapids, MI
49503

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+16164588750

Website

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