GreenCup Digital

GreenCup Digital We help clients realize the potential of their online presence. GreenCup Digital offers website services to Grand Rapids nonprofits and small businesses.

We specialize in website design and support, search engine optimization, social media management, content creation and more.

Happy Labor Day!We celebrate today to honor and recognize the American labor movement. In the late 19th century, the hol...
09/07/2026

Happy Labor Day!

We celebrate today to honor and recognize the American labor movement. In the late 19th century, the holiday was proposed by trade unionists to celebrate all the hard workers and their contributions to society. The first draft of the bill, proposed in 1894, only made it a holiday for federal workers, however in the 1930s, union workers began to strike to make sure that all laborers got the day off.

We can thank those unions for this day off each year!

Don't wait to launch your landing page until the campaign is perfect.Successful marketing is built on continuous improve...
09/04/2026

Don't wait to launch your landing page until the campaign is perfect.

Successful marketing is built on continuous improvement, whether you're collecting ongoing insights, tweaking your messaging, or generating leads. In this month's blog, we break down the anatomy of a great landing page, from the top all the way to your call to action.

Build your landing page early and start generating the leads that your competitors already have: https://www.greencupdigital.com/why-landing-pages-are-an-important-part-of-marketing/

Say it with us: It's hard to rank in searches for services without a dedicated page on your website.We worked with Polis...
09/02/2026

Say it with us: It's hard to rank in searches for services without a dedicated page on your website.

We worked with Polished Dental Care to build out brand-new services pages to boost their search results and grow their new customer base.

Why:
Through keyword research, we found that there was significant demand for dental implants and related treatments, and without a dedicated service page, it's hard to connect prospective patients with this service online. Creating a dedicated page for each service allowed us to better align the website with what people were actually searching for, while still expanding visibility in organic search.

So why not just tweak the existing pages? Well, simply updating the existing pages doesn't really give us the results we need: addressing search intent. Creating standalone pages let us build comprehensive and search-focused content around each treatment.

What we did:
The first service page focuses on Dental Implants, plus a dedicated Dental Extractions service page. Both pages have treatment information, FAQs, and stronger Calls to Action.

Quick Question: What are some goals you have for the remainder of 2026? 👇 These could look like... Increasing your engag...
08/31/2026

Quick Question: What are some goals you have for the remainder of 2026? 👇

These could look like... Increasing your engagement rate, lowering your email bounce rate, nurturing more leads, or even just reviewing your data more often. Goals are important to have, and you can create and change them as often as you need to.

For example, GreenCup's goal is to focus on our own marketing for once... (We kind of really like our clients, A LOT. 🤭)

If you need help shaping goals to round out the rest of the year, get in touch at www.greencupdigital.com/contact

08/28/2026

Which of these do you agree with? ✨
If you answered "hire out" on the last question... check out greencupdigital.com/contact

08/26/2026

It wasn't until 1920 that white women had the right to vote. The 1965 Voting Rights Act secured the same right for BIPOC women.

Women's Equality Day is celebrated each year on August 26th to commemorate the adoption of the 19th Amendment to the constitution in 1920.

The fight for all women's rights continues. From reproductive rights and autonomy to trans-exclusionary sports, bathroom, and driving laws, womanhood continues to be excluded from personhood in inequitable ways.

As a woman-owned and women-led company, this one is close to our heart 💚

If you're thinking "My SEO isn't doing anything," here's something to try. 2 words: Keyword research.How do your custome...
08/24/2026

If you're thinking "My SEO isn't doing anything," here's something to try.

2 words: Keyword research.

How do your customers talk? What are they searching for? What's distracting them from finding you? All of these things can be answered through a little keyword research, a vital part of your marketing success.

In the August blog, we break down what it means to do keyword research and why you need it. Take a peek here: https://www.greencupdigital.com/why-keyword-research-is-vital-for-digital-marketing-success/

The start of Fall often means slowing down and choosing your own path. You don't have to have everything figured out by ...
08/21/2026

The start of Fall often means slowing down and choosing your own path. You don't have to have everything figured out by September 1st. Instead, focus on taking one step at a time.

Going slow doesn't mean you're falling behind. Going slow is how you build something that lasts.

Happy Friday. Go enjoy the last days of summer 🍂

💥Big news for Google Search Console users 💥Did you see that the platform now lets you see how your social and video cont...
08/19/2026

💥Big news for Google Search Console users 💥
Did you see that the platform now lets you see how your social and video content is doing within Google Search and Discover? Well now you do!

This is part of the new platform properties, used to track which search terms lead people to your Instagram, TikTok, X, and YouTube content on Search.
Not only that, but it also provides publishers with three types of reports: Performance (which shows clicks, impressions, average CTR, and search position), Insights (which gives you a high-level overview of traffic trends and top performing content), and Achievements (which tracks growth milestones).

What are you most excited to see from this new Search Console function?

What's ONE thing you want to actually be consistent with this fall? 🤳Posting online📨 Email marketing🌐 Google reviews👀 Fo...
08/17/2026

What's ONE thing you want to actually be consistent with this fall?

🤳Posting online
📨 Email marketing
🌐 Google reviews
👀 Following up with leads

Address

280 Ann Street NW
Grand Rapids, MI
49504

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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