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BlackTruck Media + Marketing

Name: BlackTruck Media + Marketing
Address: 255 Washington Street SE, Second Floor, Grand Rapids, MI, 49503, US
Telephone: +16167101024

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BlackTruck Media + Marketing

Honest search engine marketing firm based in Grand Rapids, MI and trusted by brands nationally.

Specializing in search engine optimization (SEO), search engine marketing (SEM) and Digital Advertising campaigns that drive results. Internet marketing consultants focused on driving results and helping companies engage with their customers online.

08/27/2026

You likely have noticed ads getting injected into the bottom of ChatGPT responses lately.

We have been running a series of pilot campaigns inside OpenAI ad platform for ChatGPT and early results are very mixed. Our friends over at SE Ranking were kind enough to include us in their recent study on ChatGPT Ads.

Our industry vertical tests have included travel and tourism, professional B2B services, and D2C e-commerce. If you want to learn more, check the comments for where to go.

07/20/2026

Zero-click search is 12 years old. Featured snippets landed in 2014. AI Overviews didn't invent on-SERP behavior, they named it and scaled it. Which is why the advice out of a number of recent Google events is so anticlimactic: keep doing the foundational work, because AI Overviews need grounded data to produce answers.

This gave us a lot to think about and discuss on The Redirect Podcast. Give it a listen/watch and check out the resources in the comments below.

02/24/2026

New research from our team!
We analyzed AI citation data from Bing's new AI Performance Report across 15 sites and 7 industries. Over 365k AI citations in total.

Bing is providing early insights on which queries trigger AI to cite your content inside Copilot, Bing AI Summaries, and their partner integrations. It's the first time a major search engine has offered this level of transparency.

A few highlights from what we found:
- 87% of one site's citations came from a single piece of content.
- Login and portal queries dominated citations across nearly every vertical.
- 76% of citations for a B2B manufacturer were earned on non-branded queries, signaling great authority.
- In travel/tourism, events drove 25% of citations, while lodging sat below 5%

The full breakdown with our findings are posted on our blog. Link in the comments.

02/04/2026

We published a new outlook on where brands should be focusing their search and visibility investments.

Built from conversations with practitioners across the industry, this isn’t a prediction piece. It’s signal in a sea of noise.

Where to start: invest in technical depth, rethink your content strategy, break down channel purpose, demand better measurement and hire for adaptability.

Read the full outlook: https://blacktruckmedia.com/blog/where-to-invest-in-search-and-visibility/

Address

255 Washington Street SE, Second Floor
Grand Rapids, MI
49503

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+16167101024

Website

https://blacktruckmedia.com/

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