Grand Rapids Marketing Co.

02/28/2026

New website build just launched!

Flourish is an up-and-coming hair supplement provider who focuses on the health of hair through nutrition and supplementation. During their product launch, they came to GRMC (Grand Rapids Marketing Company) to get a foot in the door of their digital marketing strategy.

GRMC built a 5-page website for Flourish at justflourish.org, including information about their supplement product, about the owner, legal and privacy terms, contact page, and a home landing page.

This website is easily expanded later into an online storefront, or as a lead funnel for distributor contacts. During this phase of Flourish’s launch, having a beautiful online presence comes before the tactical, sales-heavy approach of selling B2C products (which GRMC is equipped to handle).

02/19/2026

If you’ve got a simple website and need to improve SEO & AI visibility, here’s a fast track to better rankings:

Traditional websites have a single “services” page where it lists everything your business does with bullet points. Sometimes in sections.

A simple list doesn’t give Google or ChatGPT much context or information about your speciality or expertise, which ruins your rankings.

Instead, build individual pages for each of those services that branch from your existing Services page. On those new pages, provide exhaustive information about them. Go deep. This proves you’re the expert for search algorithms and increases placement opportunities for related keywords.

Pricing (yes, pricing), comparisons, completed projects, reviews, photos, video guides, infographics, FAQs, maps, tools.

With those, Google can now reference your FAQs directly in search, and ChatGPT sees your customer reviews as credibility.

Then you link them on your homepage, location pages, and your educational articles with catchy CTA buttons, which convert visitors into customer leads.

Example from one of our clients: Lawn care & snow removal.

Their existing website had one page (

01/15/2026

Our full-length documentary film, Split the Mitten, is now available for public viewing online!

Check out our writeup on the project below.

In late May 2025, ultra‑marathoner Max Polakovich embarked on an extraordinary advocacy run called Split the Mitten. Watch the Film now.

01/08/2026

Every strong website starts with the web developer asking the right questions.
For our partners at Terraform Ag (a niche bionutritional fertilizer company, that meant:

✔ Understanding their products and ag audience (easier said than done)
✔ Structuring content around education + sales
✔ Designing a site that works on any device

From the discovery, we built a wildly functional website + future-proofed platform built with Wordpress and Elementor.

High fives all around on this one.

01/08/2026

Every strong website starts with asking the right questions.

For our partners at Terraform Ag, that meant:
✔ Understanding their products and ag audience (easier said than done)
✔ Structuring content around education + sales
✔ Designing a site that works on any device

From the discovery, we built a wildly functional website + future-proofed platform built with Wordpress and Elementor.

High fives all around on this one.

Read the full project breakdown → https://grandrapidsmarketingco.com/articles/our-work/building-terraformag/

08/06/2025

Sorry Editors 😂😂 The social media campaign must continue!

05/20/2025

We're covering this 400-mile run for our good friend, Max Polakovich. The run begins this Friday!

Fox17 also featured our footage in their story on the run. 🤝

From the base of the hand to its tip-top fingertip, a Michigan ultramarathoner will attempt to 'Split the Mitten' for charity, running the length of the Lower Peninsula in eight days.

09/19/2024

PayPal just launched a new primary logo and visual brand identity, leaving behind the iconic blue typeface used for over 20 years.

The new logo is based on Futura, a popular modern sans serif font.

They’ve been criticized for follow the trend of “flattening” and “boldening” company logos for no specific reason.

What do you think? 🤔

09/19/2024

PayPal just launched a new primary logo and visual brand identity, leaving behind the iconic blue typeface used for over 20 years.

The new logo is based on Futura, a popular modern sans serif font.

They've been criticized for follow the trend of "flattening" and "boldening" company logos for no specific reason.

What do you think? 🤔

(Image from Pentagram, the branding agency leading PayPal's redesign)

08/04/2024

You know what's weird?

The Olympics has yet to be bought out by advertisers.

It's partly (and intentionally) why the Olympics are so recognizable— consistent visual branding across every aspect of the games (venues, uniforms, scoreboards, etc.).

And it's a beautiful thing to see 🤙