Blue Flame Thinking

11/05/2025

It’s official - we’re growing our dev team!

At Blue Flame Thinking, we build world-class websites for financial and manufacturing brands while running on the EOS framework to keep us focused and aligned. Our culture thrives on open, honest communication, collaboration, and continuous learning - both with our clients and each other.

We’re primarily a WordPress shop, but we’re always exploring new platforms and technologies to deliver the right solutions. If you love problem-solving, experimentation, and refining your craft, you’ll fit right in.

Sound like your kind of place? Explore open roles and apply here:
https://blueflamethinking.com/about/careers/

09/15/2025

Once in a blue (flame? JK) moon, you connect with a human who vibes right away with your culture. That’s how we feel about Laura A., our newest hire and Account Director at BFT!

Laura, we’re pumped about what’s in store for our future creative collab sessions. Cheers to the possibilities!

Get to know her in our fresh new blog, 3 Qs with Laura:

As an account director, Laura brings a blend of creative vision and analytical rigor to every challenge. With a background in brand development, category

07/03/2024

What's more exciting than starting a new month? Starting the new month with the launch of our brand-new BFT website!

After updating our logo, brand colors, and collateral, we wanted our new website to reflect who we are at our core.

It's now filled with energy and movement, and we couldn’t be more thrilled with the outcome. https://blueflamethinking.com

(PS: Did you know we design and develop all websites to WCAG 2.1 AA? You'll notice our new site features some amazing animations. However, too much animation can be a problem for ADA compliance, so our development team spent extra time ensuring the animations are ADA compliant, such as optimizing them for reduced motion preferences by the user, etc.)

Take a look—and then leave us a comment here letting us know what you thought was awesome.

06/24/2024

Google core updates in March made significant, broad changes to their search algorithms and systems. Our latest blog post breaks down everything you need to know and the impact on your SEO strategy.

Let us know what you've noticed since the update!

In March of this year, Google rolled out one of its major core updates. These updates can have a significant... Read More

05/29/2024

Did you know? Revenue Operations (RevOps) is booming. It's now the fastest-growing job title in the U.S.

LinkedIn says so. Amazing, right?

Learn more about how to create a RevOps strategy for your business with our latest blog post. We're here to help if you're intrigued!

You want a marketing agency partner you can trust, not 15 different specialty agencies that you have to babysit and micro-manage.

05/24/2024

We know you want a marketing agency you can trust, not one you have to micro-manage. Our team is here for relationships—those true partnerships that build over time.

Working together to take meaningful, iterative, and impactful steps forward with marketing. Read more about what a trusted agency partner looks like in our latest post. Ready to chat when you are!

You want a marketing agency partner you can trust, not 15 different specialty agencies that you have to babysit and micro-manage.

04/29/2024

Launching a product is exhilarating.

But without the right strategy, it can be risky.

In our latest blog, we dive into the crucial questions every product launch should address to ensure success. Whether you're a startup or a seasoned business, the insights we mention are key to maximizing impact and minimizing risk.

Read the full article here: https://blueflamethinking.com/blog/3-questions-every-product-launch-should-answer/

Questions or insights to share? Drop them in the comments below!

It’s not often that you can introduce an entirely new product category to the marketplace. Unless what you’ve developed is... Read More

04/12/2024

Ready to maximize your marketing funnel? Check out our latest blog post for expert insights and strategies to drive success at every stage. Learn how to attract, engage, and convert leads effectively. Read the full article here: https://blueflamethinking.com/blog/maximizing-the-marketing-funnel

A strategic marketing plan is like a funnel. You cast a wide net, then keep narrowing things down to identify... Read More

03/22/2024

Dive into the essentials of planning effective, optimized PPC campaigns!

Learn key strategies and best practices in our latest blog post: https://blueflamethinking.com/blog/managing-an-effective-ppc-marketing-campaign/

Managing pay-per-click (PPC) marketing campaigns can be time-consuming and challenging, but following our easy guide can help enhance your campaigns.... Read More

02/14/2024

As we celebrate 10 years as BFT almost 60 years after we started, here’s a glimpse of how we’ve blended all the good things of the past to create our future.

We love working with clients to refresh their brands. As we unveil our revamped look and feel, we celebrate the innovation and creativity that have pioneered our path from the beginning.

02/09/2024

2024 will be our tenth year as BFT!

BFT was born in 2014 as a merger of Alexander Marketing (in Grand Rapids) and s2 Financial Marketing (in Chicago).

Since our founding in 1965, we’ve helped many brands refresh their visual identity. After almost 60 years in the biz, shout out to our BFTeam, alumni, and clients for being a part of our story.

02/02/2024

2024 will be our tenth year as BFT! BFT was born in 2014 as a merger of Alexander Marketing (in Grand Rapids) and s2 Financial Marketing (in Chicago). Since our founding in 1965, we’ve helped many brands refresh their visual identity.

After almost 60 years in the biz, shout out to our BFTeam, alumni, and clients for being a part of our story.