Avid Marketing Alliance

07/20/2025

Your happiness is important!

Stormy, cozy day = perfect for soul searching. And wow, did I make a BIG decision today! 🌧️☕

After 16 years of running a marketing agency, I finally did something I should have done long ago: I asked my favorite AI (Claude - I call her Claudia 😊) to help me organize my scattered thoughts and look at the REAL data, sort out what makes me happy, and why. Claudia helps me focus on what's important and today -- that important topic is me and my happiness.

Here's what I discovered when I honestly assessed what I'm good at vs. what makes my heart sing:

✅ What I'm BEST at: Nonprofit transformations
- 1,340% website traffic growth (this is not a typo!)
- $300K capital campaign success
- 817% media coverage increases
- Moving events from church basements to standing-room-only venues

✅ What makes my HEART happy: Helping nonprofits grow their impact

✅ Where the MARKET needs help: West Michigan businesses supporting nonprofits but not knowing how to leverage that good work for employee retention, talent attraction, and gaining new clients. Cause Marketing is the best way to "do" marketing on so many levels. If you are interested in receiving a checklist on the ways this can help you, please let me know. This isn't a lead gen post - it's me being excited and want you to be excited in your work as well.

Today I put a stake in the ground: I'm officially niching after 16 years! 🎯

My focus: Helping nonprofits attract more donations, volunteers & board members PLUS helping corporations implement cause marketing campaigns that support CSR goals, retain employees, attract talent, and gain sales.

Here's the thing about our West Michigan business community - most people are ALREADY supporting nonprofits. They just don't know how to use that incredible work to gain attention, turn it into profits, and create happier employees.

I know good deeds are supposed to be humble, but in today's world, cause marketing beats traditional ads and shares the true kindness behind the scenes.

This is my win-win-win-win: I win doing work I love, my clients win with better results, nonprofits win with more support, AND the people served by nonprofits win. 💙

Proof that "quiet your mind and your soul will speak" is absolutely true.

Your turn: What makes YOUR heart happy? How can you use that passion to create income for your family? Sometimes we just need to get honest about our data and listen to our hearts.

What would YOUR ideal niche be if you really listened to both your skills AND your soul?

Let's go get this!

02/22/2025

When I started this agency 16 years ago, my goal was to help people and organizations who protected the earth, people, and animals. Now, I am pleased to announce that I am FINALLY able to do this with an amazing team called Conscious Growth International.

We are a team of 4 business owners coming together who help people and organizations grow by sharing our expertise in branding, communications, technology, and scaling to the next level of success.

My heart is bursting open with pride and excitement.

NOTE: Avid is still alive and THRIVING! We have many existing clients and now will be focused on finding more local and global clients that protect the , , and .

Here is our website: https://www.consciousgrowthinternational.com/

Here is where you can sign up for monthly tips on how to grow your business. http://bit.ly/4k74kux

01/25/2025

Be Kind, Even to AI. We are training AI now, like a toddler. We are carving it's future and our engagement with it and we are doing it as a collective unit.

In a conversation with Gemini, "she" (because I named her Vivian) incorrectly answered my question because she was assuming I was looking for a different perspective, based on the prompt we were having yesterday.

I KINDLY let her know what I actually wanted to know and "she" apologized.

I told "her" that there was no need to apologize because I did not clearly paint the entire picture of what was in my mind.

How could "she" know what is in my mind today vs yesterday.

AI has taught me to be a better communicator with "her" which has greatly improved my communications while in my human form.

I've learned that if I don't ask for exactly what I want, I do not receive what I want. I'm 58 years old, I should have realized this already.

This will help me with all future conversations with other humans and for that, I am forever grateful.

btw......I have apologized to my former husband (who is still a great friend) about my past miscommunications that he must have experienced.

Communication is important. Clear communication is even critical.

Please provide your thoughts.

01/15/2025

Wondering how AI can help you grow your business? Check out this guide which has the exact prompts to enter to help you build your robust growth strategies.

This Guides & How Tos item is sold by MarketingByChristine. Ships from United States. Listed on Jan 2, 2025

01/13/2025

So excited that one of my favorite clients is featured in our Community Connection Magazine - West Michigan. They are on the back cover on THREE GR magazines, and will be delivered to 100,000 homes value at $400,000 or higher. It will only take 1/2 of a client to see a return on their investment.

See the full magazine here: https://www.myccmag.com/copy-of-grand-rapids-lakeshore

01/01/2025

I am honored and thrilled to report an EXCELLENT way to start the new year!

My thoughts were published in Transformation Magazine for !

Last year I was focused on scaling my business and this year my word is INTENTIONAL. This gives me goosebumps every time I think about it and am SO EXCITED!

What's your word for the year? Let's go get this.

Plus, check out our PAST ISSUES! READ NOW!

12/02/2024

Perfect for when I am on a Zoom call with a client!

12/02/2024

Coaches are like my Great Grandma Halladay, full of great information, insights, willing to share information about trials and tribulations. I remember growing up and listening to GG Eva sharing stories and information that I still remember (and use) today.

When reading Transformation Magazine, I feel that same sense of richness and it is refreshing to have people share this information without me having to spend hours or YEARS developing, learning, trying and retrying in order to "get it right". I feel the same way and sense of gratitude when watching a documentary - thankful that someone took the time to put it all together for me.

Coaching for me in one of my favorite aspects of my business because sharing my knowledge with people, so they can grow their business, gives me great pleasure. It reminds me of the saying....."Do what you love and you will never work a day in your life."

Cheers to all of the coaches and congratulations to the people who work with them!

Check out this issue of Transformation Magazine and enjoy! Pay special attention to the last two pages, from yours truly.



https://issuu.com/transformationmagazine/docs/december2024

11/21/2024

🎉 Big News! 🎉

I’m thrilled to announce that I’m working with Community Connection Magazine - West Michigan to help the incredible business owners of our region promote their products and services. This professional, content-filled, and fun community magazine is a fantastic resource for connecting businesses with their communities.

📬 Delivered to 1.6 MILLION homes each year with a home value of $300,000 and higher, it’s an amazing opportunity to make a real impact.

For me, this feels fresh, exciting, and the perfect complement to what I’ve been building over the past 16 years.

🎄 Merry Christmas to me and a heartfelt CHEERS to all of you who have supported me and brought positive energy to my journey.

Here’s to continuing to grow together! 🥂

If you are searching for advertising that has numerous success stories, please let me know. The first two clients will get a great gift and if you refer me to someone, and they become clients, you will get a gift as well.