Avid Marketing Alliance

Avid Marketing Alliance Developing your unique systems and processes for pathways to success. Saving your time and money. We helped 48 companies within our first couple of years.

After working in the corporate environment for many years, we formed an organization which combined all of our experiences that we had learned, under one roof. We we were able to pick and chose our favorite types of marketing that we wanted to do for our clients so we were all able to carry our own specialties. It was the bees knees' for all of us and we were excited to get started! Fine tuning, learning, and changing our tactics as the new technologies rolled into our lives like a storm! We embraced all new experiences and found the best ways to utilize the programming for our clients' advantage. We had fun while growing and are still having fun today! We are a single sourced marketing program that uses all types of marketing to help our clients to reach their customers. Our goal is to use marketing that proves return on results. We focus on all of the most affordable tactics first like social media, search engine optimization, eNewsletters and communications. When our clients start to make more money, then we move into more of the traditional paid advertising programs like billboards, direct mail, radio and TV commercials.

Great event with the Ada Business Association today. We laughed, met new and very cool people, saw long time friends, ha...
09/17/2026

Great event with the Ada Business Association today. We laughed, met new and very cool people, saw long time friends, had a great lunch by Corporate Caterers, and listened to an inspirational .

Michael Elzinga with Ideaology Productions shared a sneak peek of a video he and his team produced about Rich DeVos and Jay VanAndel. I look forward to it becoming public because I respect everything they have created and have done for this community. Amway is an amazing organization and we appreciate their sponsorship of our monthly gatherings.

Kim Rantala and her team are amazing as well. I know I've said this before but I mean it. Check out all of the areas they are managing likes champs! They also have a great working board who is fully engaged which is very helpful.

Five Stars all around.

I'm blessed to have this so close to home. When I need advice, I go to the water's edge, breath, clear my mind, and list...
09/01/2026

I'm blessed to have this so close to home. When I need advice, I go to the water's edge, breath, clear my mind, and listen to my heart.

The answer is always there, when I take time to listen.

Ada Business Association events never disappoint! I highly recommend that you join, if you're in W Mi and do business i...
08/12/2026

Ada Business Association events never disappoint! I highly recommend that you join, if you're in W Mi and do business in Ada.

83 degrees though. WOW. How do my brothers and sisters in warmer climates survive?!?

Ada Business Association ROCKS! I can still say that because look at me, I'm an 80's girl forever, with the big hair.

Alignment isn't a tech purchase. It's a human decision.We have seen companies spend six figures on CRM implementations a...
07/27/2026

Alignment isn't a tech purchase. It's a human decision.

We have seen companies spend six figures on CRM implementations and still end up with disconnected teams.

Because the gap was never a technology problem.

It was a people problem. A language problem. A cultural problem.

No software fixes that.

Read the full article and let me know what you think. Do you agree? Have you worked on this in your org?

https://buff.ly/wktyjYS

Is your trained to your business — or just keep up with it?Custom marketing and , delivered at your locati...
07/23/2026

Is your trained to your business — or just keep up with it?

Custom marketing and , delivered at your location, for your team, may be exactly what your team needs right now.

For 17 years I've hosted hundreds of group trainings.

Rooms full of marketers and sales professionals learning new skills, walking away with ideas and tools they could use.

Over time, those rooms turned into something I didn't expect — more than 800 testimonials from people who said it changed the way they work.

But I kept thinking — what if I don't wait for people to come to me?

What if I go to them? And, now, I'm excited to launch my new program which is custom tailored to you and your company called The Revenue Bridge Sprint.

I visit your location — or we meet online — and I bring everything I've learned directly into your organization, custom for your growth. I research your current status, bring new ideas tailored to your business. Proven systems that actually get implemented.

Real work with your team on how to use to increase revenue.

And most importantly — I work with your people, not just in front of them.

I sit with the marketing team. I sit with the sales team. And I watch what happens when you put them in the same room and ask one simple question:

What are you doing now to grow your revenue? Are you hitting your sales goals?

We determine together what systems, tools, and processes will work better.

Then we fix it. Together. In one day.

We build a marketing and campaign system — the lead magnet, the client journey, who qualifies a lead, how it gets handed to sales, and who owns what for the next 30 days while leads turn into increased revenue.

People sell you the technology. They sell you the CRM, the automation, the dashboard.

Nobody sells you the alignment with creative ideas and a system.

That's what I do.

If you're in West Michigan and your marketing and sales teams are working hard but not working together — let's talk.

I'm booking Bridge Sprint™ sessions in Grand Rapids, Holland, and Grand Haven this summer.

Outside of the area? Online is available too.

One day. One campaign. One team.

What if the thing killing your revenue isn't your sales team — and it's not your marketing team?What if it's the space b...
07/21/2026

What if the thing killing your revenue isn't your sales team — and it's not your marketing team?

What if it's the space between them?

I call it the Revenue Bridge gap. And I've spent 15+ years watching it quietly drain pipeline from B2B companies that look like they should be growing.

Here's a real example of what crossing that bridge looks like:

Before: Marketing produces content. Sales making calls. Neither knew what the other was doing. Leads falling through the cracks. Revenue plateaued with no clear explanation.

After a single alignment shift — one ideal client profile, one lead magnet, one qualification form, leads handed to sales pre-qualified:

✔ Sales follow-up time dropped dramatically
✔ Marketing could see which content was driving real pipeline
✔ Leadership finally had one dashboard showing the full revenue picture

One system. One language. One goal.

This story — and the repeatable framework behind it — is at the heart of the book I'm writing: The Revenue Bridge™, coming Fall 2026.

If this resonates, follow along. The stories are just getting started, and we have many examples and success stories to share that will help you and your teams.

My networking has changed drastically from what it was 10 years ago or when I started my business (17 years ago).I used ...
07/15/2026

My networking has changed drastically from what it was 10 years ago or when I started my business (17 years ago).

I used to meet as many people as possible. Collecting cards was my focus. I've gained many great relationships over the years and I am so thankful for those.

However, now it's about deep conversations.

People sharing truths. People sharing the hard lessons that allow you to think deeply (and speak outloud) about past failures.

To talk about things that matter.

No glamorous images today with smiling faces but my heart is bursting with love and appreciation for the people I met at the ADA BUSINESS ASSOCIATION 's Happy Hour.

PS: Look at my hair! It was friggen HOT outside and so worth it.

Over the years, I have always made sure that my brothers and sisters who speak Spanish were included in the great activi...
07/14/2026

Over the years, I have always made sure that my brothers and sisters who speak Spanish were included in the great activities happening around town. In this case, we were talking about the benefits and services of working with Disability Advocates of Kent County. All people included at all times.

Most organizations are doing outreach without a conversion architecture underneath it. It's sad but true.They're making...
07/13/2026

Most organizations are doing outreach without a conversion architecture underneath it. It's sad but true.

They're making noise and calling it effective marketing. In our opinion, it's not effective unless it is generating revenue and we enjoy teaching marketing teams how to make this happen. Contact us for a free conversation.

People say....to be professional on Zoom calls make sure your background is soothing, barely noticeable, and on brand. W...
07/10/2026

People say....to be professional on Zoom calls make sure your background is soothing, barely noticeable, and on brand. Well, I've nailed, one of those, my logo has these colors in it! I'm not a fan of "soothing and barely noticeable"...I'd rather be myself.

Have a great weekend everyone!

Address

Grand Rapids, MI
49428

Opening Hours

Monday 9am - 9pm
Tuesday 9am - 9pm
Wednesday 9am - 9pm
Thursday 9am - 9pm
Friday 9am - 9pm
Saturday 9am - 9pm

Telephone

+16162560688

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