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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

RED66 Marketing

Marketing that moves the needle.

We're a small but mighty full-service marketing agency handling strategy, digital marketing, design, and web development for businesses ready to grow.

09/08/2026

RED66 turns 10 this year, which means we’re taking a little trip down memory lane.

We’ll be sharing weekly RED66 trivia, facts, stories, and probably a few things you didn’t know about us.

First up: where did the name RED66 even come from?!

RED = Rebecca’s red hair + a color that’s hard to ignore.

66 = Rebecca’s football number when she was the only girl on her team.

Does your business have a fun backstory behind its name? Tell us about it!

09/07/2026

🚨 Google is making another big shift in search.

For some searches, Google now sends users straight into a full AI Mode response, pushing traditional search results even further down the page.

What does that mean? More zero-click searches and a bigger need for content that’s built for AEO, not just SEO.

Your content needs to be clear, specific, accurate, and useful enough for AI to cite.

Read more about the update: https://bit.ly/4h9s9SW

Need help getting your content ready for AI search? Let's connect: https://bit.ly/40ORhF8

09/06/2026

Happy Birthday, Shayne! 🥳

We’re grateful for the curiosity and creativity you bring to every project, and for being our go to when a web gremlin inevitably shows up (ah!).

Having a resident problem solver who can make even the most complicated web problems work is pretty great!

We hope this year brings you more mountain adventures, fun shows, and all the things that make you happy!

09/04/2026

Google Ads can get you clicks, but are they the right clicks?

If your goal is better sales opportunities, it’s less of a focus on getting more people to your site and more about showing up for the right searches, reaching the right people and making it easy for them to take the next step.

Our Paid Ads Specialist, Ayron, wrote a blog about how Google Ads can help you bring in better sales opportunities.

Check it out:
https://bit.ly/4yhhRpx

09/03/2026

RED66 is turning 10 this year!!!

Over the next few months, we’ll be sharing some of our favorite moments, throwbacks, and a little RED66 trivia along the way.

Stay tuned! 😉

08/31/2026

Two takeaways from SEO this week and both come down to the same question: where should you actually be putting your attention?

First: is GEO its own discipline, or just SEO with an AI label bolted on? Someone asked Google's John Mueller if certain industries could skip GEO and focus purely on SEO. His answer: from Google's side, there's nothing special to do for AI search results, since they're pulled straight from the same crawled index used for regular search.

If you've been wondering whether you need a separate AI search strategy, this is about as close to a direct answer as you'll get. Good SEO is good GEO.

🔗 https://bit.ly/46C3Sig

Second: ChatGPT searched an individual subreddit by name this week, r/whatnotapp specifically, and gave it six of eight citations in that answer. Reddit's overall citation share has been dropping in other queries, but this shows it's query-dependent, not a shutdown. When the best answer lives in one community, ChatGPT goes and gets it.

Reddit used to matter mostly because its threads ranked well in Google. Now AI tools are citing it directly, and more people are searching Reddit on its own instead of going through Google first.

🔗 https://bit.ly/3UINABA

08/27/2026

Curious what we’d find?

Our free sample audit walks through what we look for, what we flag, and how we turn those findings into a plan you can actually use.

If the sample has you looking at your own account and wondering what you might be missing, request an audit of your account and we’ll take a closer look.

Get our free PPC audit:
https://bit.ly/4qI3JDy

08/26/2026

You may think what your company offers is too complex for a marketing agency to understand. That's not the case.

Our work with ARC Technology Solutions was just that. Taking very technical information and making it work across different channels so it's clear to the best prospects, customers, and even their own employees. Big changes and goals often take big communications.

A comprehensive business strategy brought clarity to their positioning, website, presentations, sales efforts and so much more.

See how we can help your marketing align across all channels. And, don't take our word for it, see what Daniel has to say about working with us.

If you’re ready to move the needle on your marketing, let's connect! https://bit.ly/40ORhF8

08/24/2026

Two things standing out in SEO this week.

Last week Anthropic announced invisible watermarks on Claude outputs. This week they revealed exactly how it works. The watermark isn't hidden characters or metadata. It's built into the word selection process itself during text generation. Light editing probably won't remove it, but a full rewrite will. Anthropic also plans to release a detection API.

🔗 https://bit.ly/3UgNSj1

Google also started rolling out the August 2026 spam update, its third of the year. No new spam policies came with it, but if you're seeing ranking movement, check your Search Console data from August 18 forward. Recovery from spam updates can take months, so the sooner you catch it the better.

🔗 https://bit.ly/4hLwQ6l

08/21/2026

Happy 3 years to our SEO expert, Megan! 🥳

Megan keeps SEO on track by staying up on the latest news, making sure our clients are showing up in search, writing content that answers the questions people are actually asking, and keeping all of us organized along the way.

She’s also always ready with the perfect meme, a good book recommendation, and a new idea for our internal party planning committee. ❤️

We love having you on the team!

Address

401 Hall Street SW, Suite 355
Grand Rapids, MI
49504

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

https://www.red66marketing.com/

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