Roots Marketing

09/16/2026

Great partnerships are built on trust, communication, and collaboration.

Thank you to the team at DrFirst for your thoughtful feedback. We're grateful for the opportunity to work together and appreciate your confidence in Roots Marketing.

09/14/2026

Soak Irrigation was already doing good work. The challenge was making sure more people could find them online.

Through steady SEO improvements, we helped strengthen their local search visibility and expand the number of irrigation-related terms they appeared for.

Here’s a look at what changed and how we approached it.

09/11/2026

Enviah came to Roots for more than a new website. They needed a digital presence that better reflected their brand, their expertise, and the experience they wanted to create for their audience.

We refreshed the brand, designed and developed a new WordPress website, and continue to support the site through managed hosting.

Take a look at the project: https://www.rootsmarketinggr.com/portfolio-piece/enviah/

09/09/2026

If you sell a technical product or complex B2B service, your customers usually aren’t making quick decisions. They’re researching, comparing options, involving multiple people, and looking for signs that you truly understand their industry. That’s why generic marketing tends to fall flat.

We wrote about what complex B2B buyers actually need from your marketing—and why broad messaging, disconnected tactics, and surface-level content can make the sales process harder instead of easier.

Read the full article.

Generic marketing rarely works for complex B2B sales. Learn why technical businesses need a more strategic marketing approach.

09/07/2026

Wishing you a safe, relaxing, and enjoyable holiday! 🇺🇸

09/04/2026

In this interview we talked with Mark Zimmer about his building and remodeling company, Team Restoration Inc. Team Restoration is a commercial and residential construction and restoration company located in Rockford. It has a 20+ year history of building all types of projects in West Michigan.

Team Restoration has a 20+ year history of building all types of projects in West Michigan, from commercial to residential.

09/02/2026

Posting when you have time is not really a content strategy.

If your marketing feels scattered, the problem may not be a lack of ideas. It may be that the ideas are not tied to clear goals, priorities, or a plan your team can actually follow.

A simple content calendar can help turn random activity into consistent, measurable progress.

08/31/2026

A good marketing partner should make your team stronger, not create more work for them.

That means understanding where your internal team is already effective, filling the gaps that are slowing things down, and bringing strategy and ex*****on together without stepping on toes.

We break down what to look for in a marketing partner that can actually work alongside your team.

Learn what to look for in a marketing partner who can work alongside your internal team, fill gaps, and keep strategy and ex*****on moving.

08/28/2026

Strong organizations need messaging that speaks clearly to the people they are trying to reach.

We recently worked with Joanna Hogan at Inspire Generosity to refresh the website content so it better reflects her work with giving partners and nonprofit leaders. The goal was to make the messaging more current, relevant, and aligned with the conversations she is having with her audience today.

Take a look at the updated site:
https://www.inspire-generosity.com/

08/26/2026

A strong marketing partnership should feel thoughtful, responsive, and dependable from start to finish.

We appreciate Alex Trierweiler and the team at Fence Brothers for trusting Roots with their marketing needs and for sharing such kind words about the experience.

There’s no better compliment than knowing the work delivered on expectations.