Sabo PR

06/15/2026

Have you been to Godwin Mercado in the City of Wyoming - City Hall? It’s the place to be Sundays from 9 a.m. to 2 p.m.

Seeing the market kick off its first season has been a full-circle moment for our team. Over the last year, we've had the wonderful opportunity to help build awareness and promote Godwin Mercado as a welcoming space centered around community, connection and wellness. We love seeing the market thrive as neighbors, local vendors and community leaders come together to shop and connect.

06/05/2026

We’re proud to share our team brought home some incredible honors during last night’s PRoof Awards, and we couldn’t be more grateful for our clients and partners who make this work possible.

A special congratulations to our president and owner, Cindy Droog, APR, who was recognized as PR Professional of the Year — an honor that reflects her leadership, passion and impact on our industry.

We’re also excited to be recognized for the following work:

🏆 BEST IN SHOW + GOLD: Berrien County Health Department underage drinking prevention campaign (shoestring budget)
🥇 GOLD: Franciscan Life Process Center Trail Run 5K (event promotion)
🥇 GOLD: Kalamazoo State Theatre new ownership announcement (press conference)
🥇 GOLD: Emmanuel Hospice monthly articles (featured stories)
🥇 GOLD: Mather Older Is Bolder (videos)

Finally, we were recognized for additional honors from PRSA East Central District:

💎 DIAMOND: Kent District Library gap millage education campaign
🎗️MERIT: City of Kentwood police and fire millage education campaign

Nights like this remind us why we love what we do: telling meaningful stories, supporting our communities and celebrating the power of public relations.

Thank you to WMPRSA for an incredible evening and to our clients for trusting us with your stories. Here’s to continuing the momentum!

05/14/2026

We got together for a team photo recently to celebrate a win for one of our clients. Our passion for – and loyalty to – our clients even means we proudly don their brand colors from time to time!

Lisa was with us in spirit – and was also in green.

Every day, we’re grateful for the opportunity to support companies doing important work – helping shape strategy, navigate challenges, amplify stories and celebrate milestones along the way. There’s nothing better than seeing our clients succeed and playing a role in helping make those wins possible.

05/06/2026

Strong partnerships are built with intention. 🤝

Part of our team traveled to Evanston, Illinois, last week to visit Mather , a not-for-profit organization dedicated to creating Ways to Age Well. At Sabo PR, we prioritize opportunities to connect in person for thoughtful strategy conversations and truly enjoy building genuine relationships with our clients.

In between our meetings, we toured a few of their beautiful senior living communities, captured fresh headshots of their team and became quick fans of Lucy Goosey, the beloved porch goose in their art department. 🪿

05/04/2026

We’re proud to partner with the City of Grandville, MI to produce an informational video supporting its water meter replacement project.

Through high-quality video storytelling, we help municipalities communicate important initiatives clearly and effectively — making it easier for residents to stay informed, engaged and connected.

04/23/2026

One meaningful story formed into the right pitch and sent to the right reporter can translate to coverage that travels far beyond one market. This heartwarming story with Emmanuel Hospice was beautifully told by 13 On Your Side’s Jordan Hatfield and then took on a ripple effect with more than 35 sister stations across the country.

Having clients that do amazing work certainly paves the way to successful stories like this. Great partners make all the difference, too. The team at Broadway Grand Rapids not only donated the tickets for this special patient wish but was also quick to make accommodations for an on-site interview to amplify the story. And best of all, yet another wish was granted for a community member under the compassionate care of Emmanuel Hospice.

Judy Bennink long wished to see the Broadway production of The Lion King with her husband. Emmanuel Hospice helped make it happen.

04/21/2026

We’re proud to take part in WMPRSA - West Michigan Chapter of the Public Relations Society of America's Mentor Match. Programs like this create meaningful opportunities to grow professionally, strengthen connections across the West Michigan PR community and support the next generation of public relations professionals.

Through the program, our team members are learning in different ways:

Lisa is building leadership and mentorship skills by serving as a mentor. She is supporting Grand Valley State University student Chacarria Royale with resume and portfolio review, professional development resources and networking as she works toward her first internship.

Aaron was mentored by Jill Simpson, APR, of Trace3, who provided valuable insights into AI applications in the PR profession and client management techniques.

We’re grateful to WMPRSA for offering this opportunity and to our team for embracing ways to learn, share and give back.

04/17/2026

That feeling when your work goes from screen-sized to skylines... 🤩

If you’ve been driving around town lately, you may have seen a few familiar shots from our visual services department! Nothing beats seeing our clients showcased on a bigger stage. Next time you’re on the road, keep an eye out for these Care Resources PACE and Children's Healing Center billboards throughout West Michigan.