The Image Shoppe

The Image Shoppe The Image Shoppe is a team of marketing and design professionals creating branding, web, print, and digital solutions in Grand Rapids, MI. Brand Marketing Ally.

MEET THE TEAMRoy Amos — Graphic DesignerRoy brings a thoughtful approach to design—creating visual solutions that feel b...
05/27/2026

MEET THE TEAM
Roy Amos — Graphic Designer

Roy brings a thoughtful approach to design—creating visual solutions that feel both strategic and deeply human. He’s especially drawn to work that evokes emotion or nostalgia, using color, typography and tactile details to create designs that resonate in the real world.

With deep ties in the spirits, food and beverage industries, Roy’s experience spans packaging, screen printing, merch and illustration—giving him a well-rounded perspective on how brands come to life. He’s fueled by working within our local Grand Rapids community and helping clients find clarity through intentional design, always experimenting with new mediums along the way.

When he’s not designing, you’ll find him getting creative in other ways—like cooking, trying new restaurants or getting lost in a good sci-fi book. He also enjoys spending time with friends, family and his partner, Chelsea, taking small trips and getting outside in every season—whether golfing, camping, beach days, or snowboarding.

Mitten chips came to us with a clear ambition: to elevate their brand to match the quality of the product. Through deep ...
05/22/2026

Mitten chips came to us with a clear ambition: to elevate their brand to match the quality of the product. Through deep competitive research and strategic positioning, we reimagined the brand as a top-quality chip rooted in flavor, texture and Michigan pride. We refined the color system and elevated packaging to highlight the product itself. The final product doesn’t just look the part; it feels like the handcrafted quality of the chip inside.

MEET THE TEAMSara Klele — Strategist & Project LeadAs Strategist & Project Lead, Sara Klele brings clarity to complex id...
05/08/2026

MEET THE TEAM
Sara Klele — Strategist & Project Lead

As Strategist & Project Lead, Sara Klele brings clarity to complex ideas by turning client goals into focused, actionable plans. With a background in visual communication design, her work spans strategy, experience design and research.

Before joining TIS, Sara spent nearly two decades running her own business, Neapolitan & Co., helping clients shape brands, refine messaging and create better experiences. She’s also deeply connected to the local creative community, with years on the board of AIGA West Michigan and as the host of the No Agenda Networking Series.

Outside of TIS, she’s usually on the move—traveling (several countries + 40 states and counting), road-tripping across national parks or staying busy closer to home with hiking, camping, bird-watching, board games, barre, hockey and live music. She also tends to an ever-growing collection of 30+ houseplants and will never pass up karaoke or an ’80s dance floor.

We designed and developed a new website for the Cone Top Brewery Museum to reflect the charm and character of American b...
05/01/2026

We designed and developed a new website for the Cone Top Brewery Museum to reflect the charm and character of American breweriana. Blending archival inspiration from beer artifacts with a modern digital experience, the site brings together the stories of collectors and breweries past in a way that feels both timeless and accessible.

MEET THE TEAMDevon Yousif — Copywriter & Content StrategistDevon is inspired by the power of words, human emotion and th...
03/31/2026

MEET THE TEAM
Devon Yousif — Copywriter & Content Strategist

Devon is inspired by the power of words, human emotion and the role they play in shaping meaningful connections. As our Copywriter & Content Strategist, she crafts messaging with clarity and personality, aligning each piece with the client’s voice and guiding a customer through their journey.

From emails and social to digital ads, websites and print, she seamlessly shifts between brands, ensuring every message feels intentional.

When she’s not typing away, you’ll likely find her diving into a new TV series with her cat, Milo, at her side, spending time with family, out on a long nature walk or exploring creative outlets like reading, cooking, photography and crafts.

 has been a Creston neighborhood breakfast favorite for generations, later expanding to include its beloved bakery offer...
03/27/2026

has been a Creston neighborhood breakfast favorite for generations, later expanding to include its beloved bakery offerings. When it entered a new chapter with , it needed a refreshed brand and marketing ecosystem that could carry its story forward.

We partnered with their team to reimagine the identity, introducing refreshed visuals, a seamless website and online storefront and a targeted digital campaign to drive local awareness of their bakery offerings. Through ongoing print, social and email marketing, we continue to support their efforts through every touchpoint, building connection and fostering brand loyalty.

📸: Photos courtesy of

MEET THE TEAMMark Bolek — Senior Graphic DesignerThey say an image is worth a thousand words—and Mark’s work speaks volu...
03/06/2026

MEET THE TEAM
Mark Bolek — Senior Graphic Designer

They say an image is worth a thousand words—and Mark’s work speaks volumes. As Senior Graphic Designer, he’s a mastermind behind the screen, creating honest, modern designs for clients across the board. From social assets to multi-page documents, Mark takes great pride in the care and quality of every piece he touches, adding real value to how our clients show up visually.

When he’s not dialing in layouts and design details, you’ll find him enjoying the great outdoors—disc golfing, mountain biking and making the most of West Michigan’s beautiful trails.

We partnered with the team at Pulp & Press Lit Arts Fest to create a logo for the only literary festival of its kind in ...
02/27/2026

We partnered with the team at Pulp & Press Lit Arts Fest to create a logo for the only literary festival of its kind in southwest Michigan.

Inspired by the region’s paper-making history, we pulled from the tactile world of print using vintage letterpress techniques. Modular wooden block typefaces were carefully selected, arranged and layered by hand, allowing the composition to evolve organically through experimentation and play. The subtle variations of ink pressure and alignment reveal a textural, deeply human quality.

It was then refined digitally to work seamlessly across print and digital materials.

Finished with a warm color palette, the final logo captures a creative, approachable identity that can help position Vicksburg as a growing arts destination.

MEET THE TEAMJess Hubbard — Digital & Social Marketing SpecialistJess is the force behind your posts, campaigns and perf...
02/19/2026

MEET THE TEAM
Jess Hubbard — Digital & Social Marketing Specialist

Jess is the force behind your posts, campaigns and performance reports. You’ll usually find her with an iced coffee in hand and a bubbly attitude, ready to take on the day.

She develops social strategies and content calendars tailored to client goals, plans and optimizes campaigns, manages budgets, tracks SEO performance and keeps everything running smoothly across accounts. Jess also leads the charge on our digital asset management system, making sure the data is always working harder for our clients.

When she’s not deep in dashboards and content plans, she’s traveling to visit friends and family (especially her two nieces she adores), cheering on her favorite sports teams or hitting the gym. She also loves flexing her creative muscles in the kitchen, getting lost in a good book and getting back behind the drums.

We had the honor of creating G&L Chili Dogs’ 100-year anniversary logo—a celebration of their legacy in the West Michiga...
02/16/2026

We had the honor of creating G&L Chili Dogs’ 100-year anniversary logo—a celebration of their legacy in the West Michigan community.

Swipe through to see how the mark comes to life across multiple customer touchpoints. Because turning 100 is a major milestone deserving of a special commemoration. 🌭🎉

Big thanks to the G&L team for trusting us with such an iconic moment. Here’s to the next 100!

TIS is now calling 2 Fulton W home! We’re very excited to be integrated within this community with a dedicated space of ...
02/13/2026

TIS is now calling 2 Fulton W home! We’re very excited to be integrated within this community with a dedicated space of our own. It gives our team new opportunities to connect, collaborate and create meaningful and impactful work.

We’re settling in nicely and are taking office decor very seriously. 🪴

Address

PO Box 6093
Grand Rapids, MI
49516

Opening Hours

Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16163301003

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