Fox Consulting Group

09/12/2022

Marketing Managers: Do you have a Skills Matrix for your team?

(I really think you should! Plus there's a free template in this post that does all the heavy lifting for you)

A skills matrix is an invaluable management tool for leaders of multi-disciplinary digital marketing teams. It helps to visualize the coverage of team responsibilities, and highlight growth areas for the future.

09/09/2022

Leaders: Do you want to hear about moving targets or industry benchmarks, or do you want to hear confident expectations from your trusted marketing team?

Goals and objectives are easy to set – and easy to miss. But in setting expectations for your marketing programs, you are making a confident, definitive commitment to a result.

08/29/2022

Did you know that GDPR guidelines are not just about cookie usage and consent management? One of the biggest waves coming from the EU is that individual governing bodies are deeming Google Analytics in breach of GDPR solely because Google stores analytics data in the US, with no option to use EU servers.

It's time to start thinking about alternative toolsets for your European audiences! We're starting to love , but they are of course not the only alternative!

08/25/2022

What's holding your digital marketing back? Schedule a consultation and let us help unclog the log jam!

After years of establishing best practices and honing our expertise, we're excited to offer digital strategy services specifically for small businesses.

08/22/2022

Salesforce is just a tool. Salesforce is just a tool. Salesforce is just a tool.

Like any tool, it has to be applied to the right problems in the right ways. Unfortunately we see too many companies that feel like "Purchasing Salesforce" is the answer to all their problems.

If there is one piece of ‘must have’ software in the marketing industry, it’s Salesforce — at least that’s what can be assumed based on the fact that companies are dumping 10s and 100s of thousands of dollars into licensing the tool every year. But what we’ve found over and over again is...

08/18/2022

The process for choosing marketing technology is just as (if not more) important as the actual tool you pick. The social management program that best suits us may be completely wrong for you.

You don’t have to sit through months of sales calls and demos to choose the right tool. By using the strategic approach outlined below, you can find a solution that fits your needs and spend your energy using the tool to create efficiencies in your day-to-day workflow.

08/15/2022

I know I'm a broken record at this point, but if you haven't spent time to develop a charter for your digital marketing team, stop everything and do it now!

A team charter is a cornerstone document that outlines key aspects about your digital marketing team -- why you exist, what you're tasked to do, how you will operate, what roles exist on the team, and other defining characteristics. The purpose is to

08/04/2022

Redesigning your site can be an exciting and intimidating endeavor. In our experience, organizations tend to jump headfirst into conversations about design and aesthetic, bypassing the important role content plays in the user experience. If someone in your organization needs convincing that a content-first approach is the way to go, here are 6 reasons to pump the brakes and determine a solid content strategy before you start redesigning page templates.

Redesigning your website can be an exciting and intimidating endeavor. We've outlined six of the most compelling reasons to start with content strategy.

07/28/2022

"When you hire an agency, you enlist them to do marketing on behalf of your company. When you hire a consultant, you enlist them to bring advice and guidance, which you and your team use when executing your marketing."

We recently wrote about the fundamental differences between marketing consultants and marketing agencies to help you pick the right partner for your needs!

Agencies and consultancies are both vital partners, but they are not interchangeable. When you have a marketing problem, enlisting the right type of support is crucial.

07/26/2022

See how we helped one of our clients reassess their CMS technology and carve a new path forward with confidence: https://bit.ly/39RsuKx

Our client had been using a custom, proprietary CMS to manage their global website for nearly 20 years. With a newly initiated focus on digital transformation, they decided it was time to reassess their CMS technology and carve a new path forward for their online presence.

07/20/2022

Do you have a good understanding of the difference between a strategy consultant and an agency partner? Both of these roles add value to your marketing team. Learn about the difference between the two in this article: https://bit.ly/3NpuzuE

good consultants don't simply prescribe cookie-cutter solutions for their clients. They invest in research and problem-solving frameworks to uncover the root problem, and then (yes, based on their experience working with other clients) devise the exact custom recommendation for you.

07/18/2022

We're making our digital strategy knowledge available by the hour with our On-Demand Digital Consulting service! How does it work? No SOWs, no proposals, no estimates -- just book your session and pay online. Seriously, that's it.

See for yourself: https://bit.ly/3u35RJW

After years of establishing best practices and honing our expertise, we're excited to offer digital strategy services specifically for small businesses.