1 Bold Step

1 Bold Step With a focus on increasing sales and proving ROI, we’re determined to change marketing from overhead to value add. It’s about results. Let’s chart your course.

Every journey or project begins with one bold step. That first tangible step, the one where an idea now requires action to make it real, can be daunting. It’s especially hard when you have a responsibility to provide a return on investment and justify your efforts and the expense. And this is becoming more the norm as budgets tighten and companies look to do more with less. Welcome to the new worl

d of marketing, one where the marketing department must function as a fully accountable business and where every penny spent needs to show return. It’s no longer just about brand and awareness. This is where “marketing operations” and 1 Bold Step comes in. Marketing is a process, a series of steps that can be followed to help predict and plan ahead. With the right components (content, media, technology platforms) you can use proven techniques and follow tested processes to help you better predict and plan for results. 1 Bold Step helps you control your marketing costs by setting realistic goals and establishing a scalable and re-usable process to meet them. Every marketing initiative requires an initial bold step, but it doesn’t have to be a blind leap.

Today we're celebrating 5 years of Caleb Radford! 🎉Caleb is obsessed with stories. And whether it's through writing or d...
08/24/2026

Today we're celebrating 5 years of Caleb Radford! 🎉

Caleb is obsessed with stories. And whether it's through writing or during a casual conversation, people take note. He started his career as a journalist in Australia before trading the newsroom for marketing. Ever since, his storyteller's instinct has carried its way through every interaction.

Outside of client work, Caleb will rewatch Naruto, Friends, and Community on loop, defend Brave Browser like it's a personality trait, and somehow convince you Liverpool is definitely winning this season. Plus golf on the weekends, with pop-punk in the headphones.

Whether he's crafting a brand strategy or explaining offside rules, Caleb brings the same energy: all in, all the time.

Happy anniversary, Caleb! We're so glad you're on this team. 🥂

6 years with Rob Costie! 🙌Rob is just... calm. Chaos happens and he's still cool, collected, at peace, and somehow that ...
08/18/2026

6 years with Rob Costie! 🙌

Rob is just... calm. Chaos happens and he's still cool, collected, at peace, and somehow that rubs off on everyone around him. He's also just really good at saying the important thing in the simplest way possible.

As our Director of Systems and AI, Rob's basically our window into the future. He finds the new AI tool or trend before anyone else even knows it exists, and he can't wait to bring it back and show the rest of us. Most weeks we're catching up on something Rob's already 3 steps into.

When he's not doing that, he's home with his cat Walter and various other animals, playing guitar, or taking his family somewhere fun!

Here's to 6 years of Rob making all of us a little calmer and a lot sharper.

Sydney Zeien's talents go well beyond measure, and that's not even counting her phenomenal office fashion and humor.She ...
08/17/2026

Sydney Zeien's talents go well beyond measure, and that's not even counting her phenomenal office fashion and humor.

She brings genuine curiosity and intention to every conversation, which is exactly why she's a shining star on the Culture Committee (color us shocked).

That same curiosity extends beyond just the internal team.

Sydney has the rare ability to see the bigger picture while still catching every detail that matters. She anticipates client needs and presents solutions in a way that makes her seem like a mind reader. As a Growth Strategist, she's brilliant at pulling in perspectives from across the fractional growth team to build impactful strategies for every client she works with.

🥂 We're so happy you're part of this team, Sydney! Cheers to two years! 🎉

See you 10 am on Monday morning? 😉

We know there are a lot of acronyms out there...If you are ever confused by all of the "EOs" for search, here is a prett...
08/10/2026

We know there are a lot of acronyms out there...

If you are ever confused by all of the "EOs" for search, here is a pretty simple illustration of it.

We recommend focusing on all three for the most effective outcome, but we're always happy to chat through search strategy, so don't hesitate to reach out!

Planes, trains, and automobiles... any guesses which course we played on Wednesday?We had the privilege of joining the R...
08/07/2026

Planes, trains, and automobiles... any guesses which course we played on Wednesday?

We had the privilege of joining the Ronald McDonald House golf outing, supporting a cause that keeps families close to their kids during hospital stays with a true home-away-from-home.

So grateful to be part of it!

The August GR HUG registration is now live.HubSpot renamed Commerce Hub to Revenue Hub this June, and it's way more than...
08/06/2026

The August GR HUG registration is now live.

HubSpot renamed Commerce Hub to Revenue Hub this June, and it's way more than a name change. Quoting, CPQ, Billing, and Payments are now all in one place.

If you're trying to get your whole team living in HubSpot, come find out what this means for you.

Link to register in the comments!

We're partnering with Koalify.If duplicate contacts and companies are cluttering your HubSpot, Koalify finds and merges ...
08/04/2026

We're partnering with Koalify.

If duplicate contacts and companies are cluttering your HubSpot, Koalify finds and merges them automatically. No more spending hours doing it by hand.

The result? Cleaner data, more accurate reporting, and a CRM your team can actually trust.

Connect with us for a discount code to start your cleanup.

Mark your calendars for our next HUG event!! August 27th at 9 a.m.We are pumped have Stephan Hokanson and Brandon Lawson...
08/03/2026

Mark your calendars for our next HUG event!! August 27th at 9 a.m.

We are pumped have Stephan Hokanson and Brandon Lawson dive into all things Revenue hub. They can't wait to answer your questions and bring all the new insights! It's going to be great. You don't want to miss it!

More details and registration coming soon!

This morning the office turned into a full-on diner.Pancakes flipping, bagels toasting, sausage sizzling, eggs scramblin...
07/28/2026

This morning the office turned into a full-on diner.

Pancakes flipping, bagels toasting, sausage sizzling, eggs scrambling, and OJ flowing. Grateful for a team that fully leans into our fun morning festivities!

🎙️ Our founder Jennifer Jurgens joined Michael Rogers on The Small Business Weekly Podcast to talk about what actually d...
07/27/2026

🎙️ Our founder Jennifer Jurgens joined Michael Rogers on The Small Business Weekly Podcast to talk about what actually drives long-term business success, and it's not just strategy and systems!

Jen dives into why leaders need to step back from the day-to-day, spot the bottlenecks, and keep their teams rowing in the same direction. But the real heart of this conversation is as business gets more digital and automated, relationships and people skills matter more than ever.

Thank you so much to Michael Rogers and The Small Business Weekly Podcast for having Jen on and giving her the space to share these insights. 🙌

Check out the full podcast at the link in the comments!

Address

1255 Front Avenue NW
Grand Rapids, MI
49504

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+16164140332

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