Taproot Pictures

Taproot Pictures We help people and brands share meaningful ideas - through film.

Whether it’s your brand, an idea, a product, or a story, it needs to connect in a way that’s true to who you are and that resonates honestly with what’s important to your audience. This is our mission – to use the power of cinematic filmmaking to help others tell their stories and share their ideas.

04/23/2026

Go behind the scenes with Nate and Brett as they break down the creative vision and process behind our latest spot for Bissell.

It was a full team effort, built around a new product launch, shot over five days, and featuring some furry cast members. Thankful for everyone who brought their A-game to this project!

04/17/2026

Spots like this don’t happen by accident. Here’s a side-by-side of our latest work for Bissell, comparing the final cut and the original animatic!

04/15/2026

NEW WORK: “Gotcha Day” - Dir. Brett Warkentien

New dog, new memories, new messes. A simple premise brought to life in this energetic spot for Bissell. Grateful as always for our crew and partners who made this possible!
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Production: Taproot Pictures 🌳
Agency: Oliver Agency
Director: Brett Warkentien
Head of Production: Josh Carrasquillo
Executive Producer: Nate Morris
Agency Producer: Nate Weber
Producer: Shannon Strange
Production Manager: Isabella Copeland
DP: Jeff Sukes
1st AD: Greg Brautigan
1st AC: Tyler Hollman
2nd AC: Holly Crevier
Script Supervisor: Colleen Randolph
DIT On Site: Mike Herrst
VTR: James Brown
Gaffer: Matt Lowing
Best Boy Electric: Casey McClurken
Key Grip: Matt Ryan
Best Boy Grip: Scott Anderson
Swing: Chandler Forbes
Sound Mixer: Blaine Brown
Wardrobe Stylist: Valeria Nicole
Wardrobe Asst: Tajah Zion .iz.zzz
HMU Artist: Angie Miller
Production Designer: Zach Thomas
Art Coordinator: Kody Horton
Set Dresser: Jordan Han
Set Dresser: Alexandra Baiz
Art PA: Phil Buck
Locations Scout: Dan Wonsch
PA Driver: Tyler Scanlan
PA: Hunter Jones
PA: Natalia Via
PA: Joel Rogers
PA: Luke Holdom

03/30/2026

Behind the Production: Growth Rings

Nate gives us a peek into the creative vision and process behind our recent work for Movement West Michigan!

Moments and BTS from some recent work!We partnered with Movement West Michigan for their Growth Rings program, producing...
03/19/2026

Moments and BTS from some recent work!

We partnered with Movement West Michigan for their Growth Rings program, producing six short vignettes in just three days, all designed to inspire parents to model different virtues for their kids. Grateful for our incredible team who made this possible and for Movement West Michigan trusting us with telling these stories!

Production: Taproot Pictures🌳
Director: Nate Morris
EP: Josh Carrasquillo
Producer: Shannon Strange
1st AD: Jackson Ezinga
2nd AD: Kody Horton
Coordinator: Michael Howell
DP: Seth Kacel
1st AC: Emily Cameron
Gaffer: Trevor Kok
Key Grip: Vinnie Walsh
Swing: Casey McClurken
Swing: Scott Anderson
Sound Mixer: Blaine Brown
Production Designer: Zach Thomas
Set Decorator: Jordan Han
Art PA: Alexandra Baiz
Stylist/HMU: Ashley Anderson
PA - Driver: George Reynolds
PA: Joel Rodgers

02/24/2026

Nothing says classic winter nostalgia like a backyard hockey rink 🏒Join the crew on the set of our recent spot for Ford to see how we brought a dose of winter magic to the big screen!

01/29/2026

Join the crew down in Florida in the behind the scenes video of our recent work for GM Envolve! Grateful for our everyone involved who made it all come together!

🎬

Ford Mustang: Harmony (Director’s Cut) - Moments and BTSProduction: Taproot PicturesDirector:  EP: Line Producer – Cin...
01/12/2026

Ford Mustang: Harmony (Director’s Cut) - Moments and BTS

Production: Taproot Pictures
Director: 
EP:
Line Producer –
Cinematographer: 
Production Supervisor – Matt Reznik
1st AD – Greg Brautigan
2nd AD – Katie Young
1st AC – Anton Miasnikov
2nd AC – Derek Hackett
DIT – Nigel Robbins
Stills – 
BTS/2nd Cam Op – .louisell
Gaffer – Max Rubner
BB Elec / Genny Driver – Chris McLeod
3rd Electric / 10 Ton Driver – Matt Malone
Key Grip – Jon Gray
BB Grip – Tony Gaskell
3rd Grip – Gianluca Petrazzi
Swing – Patrick O’Callaghan
Light Box – Mike Nykoruk
Sound Mixer – Adam Pressley
VTR – James Brown
Scripty – Carolyn Tolley
Production Designer – Mike Moran
Set Decorator – Jason Baker
Set Dresser – Ryan Ghallager
Art PA – Evan Houdek
Wardrobe Stylist – Angie Yaldo
Wardrobe Assistant – Alisha Ragland
Make-Up – Renata Stojcevski
Stage Manager – Steve Young
PA – Office – Sarah Fradkin
PA – Ryan Rootare
PA – Melissa Ramsey-Cody
PA – Mario Cassem

Agency: GTB

09/24/2025

We recently completed a brand film telling the story of a unique school in Chicago. Thankful for the trust and collaboration, allowing us to continue our mission of helping people and brands share meaningful ideas through film!

Client & Creative Direction: Samantha Rud and her team at
Director/Sound Mix: Nate Morris
DP/Editor:
Gaffer: Trevor Kok
BTS/Swing: Noah Loushin
PA/Swing: Evan Clark
Set PA: Noah Perkins
Color:

New work for Ford 🙌. Check out the latest Expedition sizzle edit on Ford’s YouTube channel!Big shout out to the amazing ...
08/13/2025

New work for Ford 🙌. Check out the latest Expedition sizzle edit on Ford’s YouTube channel!

Big shout out to the amazing crew, client and agency partners who helped make this happen!

Production: Taproot Pictures
Director:
EP: Josh Carrasquillo
Line Producer – Shannon Strange
Cinematographer:
Production Supervisor – Matt Reznik
1st AD – Greg Brautigan
2nd AD – Katie Young
1st AC – Anton Miasnikov
2nd AC – Derek Hackett
DIT – Nigel Robbins
Stills –
BTS/2nd Cam Op – Carter Louisell
Gaffer – Max Rubner
BB Elec / Genny Driver – Chris McLeod
3rd Electric / 10 Ton Driver – Matt Malone
Key Grip – Jon Gray
BB Grip – Tony Gaskell
3rd Grip – Gianluca Petrazzi
Swing – Patrick O’Callaghan
Light Box – Mike Nykoruk
Sound Mixer – Adam Pressley
VTR – James Brown
Scripty – Carolyn Tolley
Production Designer – Mike Moran
Set Decorator – Jason Baker
Set Dresser – Ryan Ghallager
Art PA – Evan Houdek
Wardrobe Stylist – Angie Yaldo
Wardrobe Assistant – Alisha Ragland
Make-Up – Renata Stojcevski
Stage Manager – Steve Young
PA – Office – Sarah Fradkin
PA – Ryan Rootare
PA – Melissa Ramsey-Cody
PA – Mario Cassem

Agency: GTB

Address

415 Norwood Avenue SE
Grand Rapids, MI
49506

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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