Taproot Pictures

Taproot Pictures We help people and brands share meaningful ideas - through film.

Whether it’s your brand, an idea, a product, or a story, it needs to connect in a way that’s true to who you are and that resonates honestly with what’s important to your audience. This is our mission – to use the power of cinematic filmmaking to help others tell their stories and share their ideas.

09/10/2026

In this final part of BTS from our work for the Lincoln Aviator, director Brian Petch talks about crafting the world of the spot.

09/08/2026

It’s just another day in Hollywood with the one and only Paul Theodoroff

Part II anyone?

09/01/2026

Lincoln Aviator BTS: Day 2

Join us on set as we hop in the arm car, weaving the northern woods and cruising the sandy shoreline to capture some running footage.

08/27/2026

Lincoln Aviator BTS: Day 1

Day one kept things fairly simple, shooting in our backyard here in West Michigan before preparing to head up the shoreline and into the deep northern woods over the coming days. More to come soon!

08/26/2026

NEW WORK! Moments and BTS from our recent work for the 2027 Lincoln Aviator!

Production: Taproot Pictures 🌳
Agency: Hudson Rouge Hudson Rouge
Director - Brian Petchers Brian Petch
Executive Producer - Josh Carrasquillo Josh from Taproot
Co-Producer - Bryan Fellows Bryan Fellows
Co-Producer - Annie Varberg Annie Varberg
Production Manager - Giulia Alexander
Production Coordinator - Jessie Epstein Jessie Epstein
1st Assistant Director - Patrick Gorman Patrick Gorman
Director of Photography - Paul Theodoroff Paul Theodoroff
1st Assistant Camera - Erick Aguilar Erick Aguilar
2nd Assistant Camera - Holly Crevier Holly Crevier
Drone Pilot - Cole Hammontree Cole Hammontree
Stills Photographer - Logan Zillmer Logan Zillmer
Digitech - Tyler Hollman Tyler Hollman
Photo Assistant - Luke Shoemaker Luke Shoemaker
Gaffer - Casey McClurken Casey McClurken
Best Boy Electric - Chad Miller Chad Miller
Key Grip - Trevor Kok
Best Boy Grip - Scott Anderson
Grip/Electric Swing - Zachary Clark Zac A. Clark
Grip/Electric Swing - Cam Lewis Cam Lewis
Digital Imaging Technician - Mike Herrst Mike Herrst
VTR - Patrick Guenther
Production Designer - Zach Thomas Zach
Assistant Production Designer - Steph Fulks STΞPH ☽
Wardrobe Supervisor - Casey Granada Casey Granada
Wardrobe Assistant - Hannah Dunaway hannah scout dunaway
Key Makeup Artist - Angie Miller Makeup By Angie Miller
Camera Car Driver - Bradford Fanfalone
U-Crane Op - Shawn Cragin
Head Tech - Henry Joy Henry Joy IV
Car Prep - True Vehicle Solutions
Lead Location Tech - Trevor Gallahair
Location Tech - Colin White
Transporter Driver - Bob McGregor
Motorhome Driver - David Dalton
BTS Videographer - Noah Loushin
Location Manager - Dan Wonsch Dan Wonsch
Location Manager - Jason Hamlin
Glamping Location - Glamp Michigan
Production Assistant - Trenton Davis Trenton Davis
Production Assistant - Haden Mikkelson
Production Assistant - Steve Cole Steven Michael Cole
Production Assistant - Chris Jermeay
Production Assistant - Ina Foster-Goodrich Ina Foster-Goodrich
Production Assistant - Colleen Randolph

08/05/2026

Good times with the crew from a studio shoot earlier this summer! Excited to share more about this project soon!

07/31/2026

We get to do this.

Some final thoughts from Josh and Matthew as we wrap up this behind the production for the GM Certified Service campaign.

07/29/2026

It’s the little details that make a big difference. Our own Josh from Taproot and Dir Matthew Underwood talk talent, set design, locations and everything else that went into crafting the worlds of our GM Certified Service campaign.

07/27/2026

Wondering how we captured the POV perspective in our recent work for GM? Matthew shares a little bit about working with DP Nyk Allen and the choice to shoot these spots on the DJI Ronin 4D

04/23/2026

Go behind the scenes with Nate and Brett as they break down the creative vision and process behind our latest spot for Bissell.

It was a full team effort, built around a new product launch, shot over five days, and featuring some furry cast members. Thankful for everyone who brought their A-game to this project!

Address

415 Norwood Avenue SE
Grand Rapids, MI
49506

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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