Highland Group

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Highland Group Advertising. Design. Scotch tasting by appointment only. WeAreHG. It’s more than our URL. You deserve nothing less. Our approach? Captivate by design.

It’s our promise of a smart team of creative thinkers to help transform your business. Infuse every initiative with strategy, creativity and technology. We nurture enduring partnerships with our clients and may serve as an extended marketing team for businesses in transition or rapid growth. Many of the world’s most prestigious creative competitions have recognized our work: Communication Arts, Print, How Magazine, Luerzers Archive, ADDYs, Telly Awards and Graphis. Our business has been selected by the State of Michigan as a “50 Companies to Watch Winner” and was awarded “101 Best & Brightest Companies to Work For.”

Your 2027 marketing plan deserves more than a refreshed version of last year's calendar.Before you start filling it with...
10/15/2026

Your 2027 marketing plan deserves more than a refreshed version of last year's calendar.

Before you start filling it with campaigns and new ideas, we've got a resource worth bookmarking.

Our latest blog breaks down six steps to building a marketing plan that actually supports your business goals, showing you how to identify what's holding your marketing back and make smarter investment decisions that support your business goals.

Whether you're starting from scratch or rethinking your current strategy, consider this your roadmap for making 2027 a bigger year. Check it out at the link in bio.

When Westaim, CCaventus and Ceres Life Insurance Company came together to form a new integrated insurance and asset mana...
10/12/2026

When Westaim, CCaventus and Ceres Life Insurance Company came together to form a new integrated insurance and asset management company, we helped give that new organization a name and an identity of its own.

We started with naming, using insights from stakeholder interviews, audience insights and the competitive landscape to explore a range of possibilities. We developed multiple naming directions and mood boards, worked closely with the team to refine them and ultimately landed on Aventus Capital.

From there, we built out the positioning, messaging, logo and visual identity, then carried the new brand into a website — including strategy, UX, copywriting, design and development — and the materials Aventus needed to introduce itself to the world.

Visit aventuscapital.com for the full experience.

What actually happens when you build a brand with HG?Whether we’re creating something new or evolving a brand that’s bee...
10/01/2026

What actually happens when you build a brand with HG?

Whether we’re creating something new or evolving a brand that’s been around for decades, we don’t start with colors, fonts or logos. We start by getting to know you.

We ask questions, talk to your people, listen to your audiences and dig into what makes your organization different and what you want to be known for.

From there, we find the idea worth building on and turn it into a brand that feels distinctly yours.

Because branding isn’t about MAKING you look different. It’s about making it easier for people to see WHAT makes you different.

Thinking about what’s possible for your brand? Let’s talk.

We’ve partnered with Everest Collegiate High School & Academy for more than a decade on a number of their marketing init...
09/24/2026

We’ve partnered with Everest Collegiate High School & Academy for more than a decade on a number of their marketing initiatives — and one of our favorites is their annual school year campaign concept.

Through our annual strategy workshop with the Everest team and feedback from parents about what makes the school experience special, we uncover the insights that can become something bigger for prospective families and students.

For the 2026–27 school year, that idea became Potential to Purpose: a campaign celebrating how Everest helps students discover, develop and apply their unique, individual gifts inside and outside of the classroom.

Swipe through to see how the campaign came to life.

Tech Week 2026 officially kicks of today — aka, our favorite “unconference” of the year!We first partnered with the Tech...
09/14/2026

Tech Week 2026 officially kicks of today — aka, our favorite “unconference” of the year!

We first partnered with the Tech Week Grand Rapids team in 2024 to create a website that could better support the event’s rapid growth by making it easier for organizers to manage events and for thousands of attendees to explore everything happening throughout the week.

We’ve continued evolving the site together ever since. For Tech Week GR 2026, we made another round of updates focused on improving the user experience and making event applications and management work even harder behind the scenes.

We’re proud to play a part in an event that brings our community together around technology, innovation and the future. Visit techweekgr.com for events and more info!

brings the resources of a national insurance provider together with the personalized service of a local agency. Their ...
09/11/2026

brings the resources of a national insurance provider together with the personalized service of a local agency. Their website needed to make that difference clear.

Building on our previous brand work together, we reimagined OVD’s digital experience from the ground up — rethinking the site structure, user journey, content and design to create a more modern experience built around where the business is headed.

Take a look at the transformation. 👉

Why can two companies offer something similar, and one command a higher price?Often, the difference is the brand.Every i...
09/08/2026

Why can two companies offer something similar, and one command a higher price?

Often, the difference is the brand.

Every interaction shapes how buyers perceive your organization, what they expect from you and ultimately, what they believe you’re worth.

Our latest blog explores how strong brands turn those perceptions into real business value and greater pricing power. Read it at the link in bio!

09/04/2026

The only way to celebrate 25 years of changing (and raising) the game is to go BIG. And go big we did!

We marked the milestone with a full day of fun-packed activities:
👟 New kicks for everyone from the @ Gazelle Sports Mobile Fit Experience 
🏈 Fantasy Football draft
🥔 Chip tasting and tier ranking
🚌 Ride to the Whitecaps game in style — on a party bus, of course
⚾ Enjoy a classic night at the ballpark with burgers, hot dogs and beers

The work may have changed a lot since 2001, but having fun together sure hasn’t. 🥰

Cheers to 25 years and many, many more to come, HG!

Don't let the end-of-summer blues get to you! Summer isn’t over yet in Michigan, and neither are days spent along the la...
08/21/2026

Don't let the end-of-summer blues get to you! Summer isn’t over yet in Michigan, and neither are days spent along the lakeshore. 🌊

Grand Haven-based EZ Beach Steps came to us ready for a brand that could grow alongside their business as they expanded from the Midwest to markets across the country.

We developed a new brand identity and positioning that feels distinctly at home on the water while giving EZ Beach Steps a stronger foundation for the brand to evolve.

Swipe through for a look at the work. ☀️

Brand clarity helps buyers make decisions faster and strengthen recognition over time.We partnered with to accomplish b...
08/13/2026

Brand clarity helps buyers make decisions faster and strengthen recognition over time.

We partnered with to accomplish both of these goals and more — evolving their brand strategy, messaging and visual identity to better reflect their unique value and to set a stronger foundation for the future.

Proud to help bring this next chapter of Enwork to life. Stay tuned for a part 2 in the near future showcasing their website transformation!

Address

645 Cherry Street SE Ste 200
Grand Rapids, MI
49503

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16165288936

Website

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