Bummer + Lazarus

Bummer + Lazarus Bummer & Lazarus is a digital agency specializing in content marketing for personality driven brands.

12/02/2022

You're just starting your company... What's the first marketing hire you make? No, not a coffee runner.

The most successful business owners know the value of their time and how to leverage $$$ to free up more time. More time means more $$$ which feeds to freeing up more time. This is how you build businesses instead of a job...

First you need an assistant! Get it off your plate with an entry level position to help you. Next, hire someone on the creative side (videographer or graphic designer) OR on the ad buying side (someone to run FB ads for you.)

NOW that you have those areas covered, you can hire your marketing director! Someone can own marketing for your business at this stage because you now have a small marketing department to create and manage.

There may be a lot of terms you're not familiar with when you start working with a social media manager or agency. Here ...
12/01/2022

There may be a lot of terms you're not familiar with when you start working with a social media manager or agency. Here are a few to get you started.

SMM — social media manager.
KPI — kep performance indicator.
Copy — written words used in descriptions, graphics, websites, etc.
Channels — platforms, outlets, apps… where the people are!
Campaign — a large marketing effort for a specific goal, event, or product.

Any terms you've always wanted to ask about but were too afraid? Ask in the comments, we'll reply to all your questions!

If you are lucky enough to have a social media manager on your team, here are some best practices to help set them up fo...
11/30/2022

If you are lucky enough to have a social media manager on your team, here are some best practices to help set them up for success. ✅ ⚡️💁🏽‍♂️

Here's some marketing terms for you. When working on most marketing campaigns you'll hear people use the terms — paid, e...
11/26/2022

Here's some marketing terms for you.

When working on most marketing campaigns you'll hear people use the terms — paid, earned, and owned media.

Paid media means advertising, anything you pay for in your campaign.

Earned is influencer campaigns, interviews and features by other outlets, posts on other channels you don't own, people talking about you.

Owned is any channel you own and it costs nothing to publish on.

Having a healthy balance of strategy across paid, earned, and owned "buckets" will help balance your social media strategy.

If you're feeling lost with social, this is for you. We remember the feeling. Waking up and thinking "I should post some...
11/25/2022

If you're feeling lost with social, this is for you. We remember the feeling. Waking up and thinking "I should post something on social". And you tell yourself that for weeks.

The barrier is strategy. Sitting down and coming up with a plan takes a few hours, but then your social media is UNLOCKED. Things get easier when you provide constraints. Strategy helps you come up with more ideas more quickly.

If you need help, schedule a free 30 min call with us. Visit our site and pick a time that works for you!

Here's four steps to crush your social media in 2023. ⚡️Strategize — Come up with 4 types of posts for each week. We're ...
11/24/2022

Here's four steps to crush your social media in 2023. ⚡️

Strategize — Come up with 4 types of posts for each week. We're going to focus on Inspiration, education, engagement, and a Call to Action type post.

Brainstorm — write down 4-6 ideas for each type of post. Fill your week with a good mix.

Delegate — delegate to your team and TRUST them to take the lead

Listen — Make sure you spend time watching how people engage with your content and what they're saying back to you.

It's rare that one phrase blows your mind so completely AND actually makes a difference in your life and how you act and...
08/27/2021

It's rare that one phrase blows your mind so completely AND actually makes a difference in your life and how you act and live. The phrase, which I first heard from Andy Stanley's Leadership Podcast, is: Only do what only you can do. This principle will help you grow way beyond the busy grind of the solopreneur. Take a look at all the things you do every day in your business. Chances are, 80% of it could be done by someone else. We hang on to these things because we want them done "right". But these little tasks take us away from doing the other things that make us the most valuable in our business. When you focus on only doing what only you can do, you empower others and you double down on your strengths. Only do what only you can do, and delegate the rest. Spend some time today thinking about your business and honestly asking yourself, what is it that ONLY I can do in this business? You'll find it probably has to do with vision, voice, mission, culture, planning for the future, and making big decisions. Only do what only you can do.

Up, down, left, or right? ⌨️
08/26/2021

Up, down, left, or right? ⌨️

Neat little resource you can use to learn (cough lurk) from other businesses. For example, checkout Olipop's fb ad strat...
08/25/2021

Neat little resource you can use to learn (cough lurk) from other businesses. For example, checkout Olipop's fb ad strategy. Or Five Dollar Shave Club. Or Masterclass. This is a useful tool that comes in very handy.

Studio Coffee is a brand we created because we've always wanted to be in the coffee business. Checkout drinkstudiocoffee...
08/24/2021

Studio Coffee is a brand we created because we've always wanted to be in the coffee business. Checkout drinkstudiocoffee.com to support the agency, our studio, and to support your caffeine addiction.

When a client asks us how to make more social media content, we usually start with "how much time do you have and what a...
08/23/2021

When a client asks us how to make more social media content, we usually start with "how much time do you have and what are your strengths?" If you're great answering questions, great! Answer questions. If you're great in a IG live with another person, do that. If you're great at writing, write. If you like to talk a lot and let someone else take that content and boil it down to 3-4 paragraphs, do it that way. One of the best ways to make a ton of content on a budget is to follow the steps in this post. The BIGGEST trick is doing it live, so your CEO (or you) don't get caught in the loop of "well let me start over". The goal is to keep moving! Let us know in the comments if you've tried this. (Also descript is a magical app that we still can't believe exists.)

You really want to make more content, or videos, or podcasts, or get more active with social media. But it takes you HOU...
08/20/2021

You really want to make more content, or videos, or podcasts, or get more active with social media. But it takes you HOURS to get anything out. Then you put it off. Then it never happens. Then you go 8 months without ever doing anything. Ch'yeah. We've all been there. This is why we often recommend that people with this problem record LIVE TO TAPE. That means pressing record and just going. Think about it. You might be really nervous to talk to someone. But you can't stop and start over. Or maybe you were nervous to get on stage. But once you were up there you made it through. And if you slip up, you can always say "wait I meant to say...". And this isn't the only time you're ever going to record. People's ideas change and develop over time. We've found that most people sprint past their hangups and roadblocks after the first 30 seconds of switching into "live" mode. Try it! Let us know if it helps.

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203 N Starnes
Grapevine, TX
76051

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