Ascend Marketing

Ascend Marketing Ascend Marketing is an innovator in the customer engagement space, bringing a new approach to solving the challenges of true customer engagement.

10/14/2025

We’re excited to share that we have joined forces with Mod Op, a leading full-service marketing communications agency. This combination creates a 450+ person company with offices in the United States, Canada, and Panama, further expanding our global reach and capabilities.

The business combination will align our depth in data, marketing technology, and integrated campaign management with Mod Op’s deep capabilities in digital media, web, e-commerce, consulting, experiential marketing, and more. Our team and delivery model will act as a business unit within the combined organization alongside Mod Op’s existing units.

This allows us to continue what we do best—delivering deeper, data-driven, martech-enabled experiences that drive stronger engagement and higher-performing campaigns—while also expanding our capabilities to offer a truly world-class approach to customer engagement across the world.

Despite the expanded scale and service offering, our people-centered ethics and company values remain unchanged. As our founder, Rich Herbst, said, “We founded Ascend with a mission of being a service-centered, people-first partner for our clients. We are thankful to have found a partner organization who shares our same values.”

We are excited about this new chapter and can’t wait to connect along the way.

We are thrilled to celebrate Ascend Marketing’s 20th anniversary with the launch of our brand-new website! The new site ...
01/15/2025

We are thrilled to celebrate Ascend Marketing’s 20th anniversary with the launch of our brand-new website! The new site reflects two decades of partnership, innovation, and a commitment to delivering higher-performing campaigns and distinctive digital experiences.

Our new site tells the story of who we are—built on heart, integrity, excellence, and spirit—and showcases the incredible team behind it all. As we honor our roots and embrace the future, we look forward to continuing to help our clients achieve their goals, because your success is our success.

Be sure to take a look at what makes the new site so special: https://bit.ly/42bGuYd

We are so excited to announce our 2024 in-person happy hours, co-sponsored by Ascend Marketing and Martechify!🎉 Save the...
12/20/2023

We are so excited to announce our 2024 in-person happy hours, co-sponsored by Ascend Marketing and Martechify!

🎉 Save the date for one or more of these upcoming events:

Basking Ridge area, NJ ➡️ January 16

Grapevine (Dallas), TX ➡️ January 25

Austin, TX ➡️ February 1

Atlanta area, GA ➡️ February TBA

Ashburn area, VA ➡️ February TBA

We'll be back with more details -- can't wait to see you!

Tomorrow we're going live to talk about how your company can leverage ABM and ABX in the new year!​Join us on December 8...
12/07/2023

Tomorrow we're going live to talk about how your company can leverage ABM and ABX in the new year!​

Join us on December 8 at 11 AM CT right here on LinkedIn as we chat with two marketing leaders, Jordan Liebman of BlueJeans by Verizon and Laura Stevenson of Ascend Marketing about their real-world experiences with data-driven, multi-channel ABM (account-based marketing) campaigns and strategies. ​

Register here: https://bit.ly/47H7Rcl

⌛TOMORROW is our next Martechify session! See below for more ...What is on your customers' wish list this year? A seamle...
10/18/2023

⌛TOMORROW is our next Martechify session! See below for more ...

What is on your customers' wish list this year? A seamless, delightful experience across all your channels, of course!

Join us as we chat with three amazing marketing leaders about how they are using martech to create tantalizing omnichannel customer experiences across different industries, including food, retail, entertainment, and even construction.

Click to get in on the conversation: https://bit.ly/3S1Wh6W

We’ve selected three of the top experts in omnichannel marketing to share their insights, best practices and use cases during this live panel discussion, which includes opportunities for real-time questions and answers:

🎙️Joyce Schofield of The Container Store
🎙️Michelle Hagen Slade of Dodge Construction Network and Tandem Theory
🎙️Christina Pedison of Pizza Hut

Some topics they will address include:

1) Envisioning and implementing solutions that deliver seamless online/offline customer experiences.

2) Integrating channels with martech tools.

3) Overcoming data obstacles for well-integrated, cross-channel CX.

4) Success stories of innovative strategies and optimized campaigns across various industries, including restaurants and retail.

5) …and more.

Remember to reserve your spot! https://bit.ly/3S1Wh6W

⏰⏱️ Now only 2 DAYS until the next Martechify session!What is on your customers' wish list this year? A seamless, deligh...
10/17/2023

⏰⏱️ Now only 2 DAYS until the next Martechify session!

What is on your customers' wish list this year? A seamless, delightful experience across all your channels, of course!

Join us as we chat with three amazing marketing leaders about how they are using martech to create tantalizing omnichannel customer experiences across different industries, including food, retail, entertainment, and even construction.

Click to get in on the conversation: https://bit.ly/3tzJrCv

We’ve selected three of the top experts in omnichannel marketing to share their insights, best practices and use cases during this live panel discussion, which includes opportunities for real-time questions and answers:

🎙️Joyce Schofield of The Container Store
🎙️Michelle Hagen Slade of Dodge Construction Network and Tandem Theory
🎙️Christina Pedison of Pizza Hut

Some topics they will address include:

1) Envisioning and implementing solutions that deliver seamless online/offline customer experiences.

2) Integrating channels with martech tools.

3) Overcoming data obstacles for well-integrated, cross-channel CX.

4) Success stories of innovative strategies and optimized campaigns across various industries, including restaurants and retail.

5) …and more.

Remember to reserve your spot! https://bit.ly/3tzJrCv

⏳🕰️Only 3 DAYS until the next Martechify session!What is on your customers' wish list this year? A seamless, delightful ...
10/16/2023

⏳🕰️Only 3 DAYS until the next Martechify session!

What is on your customers' wish list this year? A seamless, delightful experience across all your channels, of course!

Join us as we chat with three amazing marketing leaders about how they are using martech to create tantalizing omnichannel customer experiences across different industries, including food, retail, entertainment, and even construction.

Click to get in on the conversation: https://bit.ly/48Sqlb1

We’ve selected three of the top experts in omnichannel marketing to share their insights, best practices and use cases during this live panel discussion, which includes opportunities for real-time questions and answers:

🎙️Joyce Schofield of The Container Store
🎙️Michelle Hagen Slade of Dodge Construction Network and Tandem Theory
🎙️Christina Pedison of Pizza Hut

Some topics they will address include:

1) Envisioning and implementing solutions that deliver seamless online/offline customer experiences.

2) Integrating channels with martech tools.

3) Overcoming data obstacles for well-integrated, cross-channel CX.

4) Success stories of innovative strategies and optimized campaigns across various industries, including restaurants and retail.

5) …and more.

Remember to reserve your spot! https://bit.ly/48Sqlb1

⏳Only one week until the next Martechify session!What is on your customers' wish list this year? A seamless, delightful ...
10/12/2023

⏳Only one week until the next Martechify session!

What is on your customers' wish list this year? A seamless, delightful experience across all your channels, of course!

Join us as we chat with three amazing marketing leaders about how they are using martech to create tantalizing omnichannel customer experiences across different industries, including food, retail, entertainment, and even construction.

Click to get in on the conversation: https://bit.ly/3LUB3nu

We’ve selected three of the top experts in omnichannel marketing to share their insights, best practices and use cases during this live panel discussion, which includes opportunities for real-time questions and answers:

🎙️Joyce Schofield of The Container Store
🎙️Michelle Hagen Slade of Dodge Construction Network and Tandem Theory
🎙️Christina Pedison of Pizza Hut

Some topics they will address include:

1) Envisioning and implementing solutions that deliver seamless online/offline customer experiences.

2) Integrating channels with martech tools.

3) Overcoming data obstacles for well-integrated, cross-channel CX.

4) Success stories of innovative strategies and optimized campaigns across various industries, including restaurants and retail.

5) …and more.

Remember to reserve your spot! https://bit.ly/3LUB3nu

Although CDPs won’t be the main focus of our next Martechify session, “Total Experience: Connecting Online and Offline C...
10/05/2023

Although CDPs won’t be the main focus of our next Martechify session, “Total Experience: Connecting Online and Offline Channels,” they are major players in elevating a customer’s omnichannel experience with your brand.

(By the way, we would love to talk omnichannel marketing more in-depth with you during our online forum! Click here to learn more: https://bit.ly/3ZH5YJN.)

We dove deep into the world of CDPs over two previous Martechify sessions. Carrie Sinclair of Honeywell and Brian Prascak of Naratav and formerly of Wawa joined Ascend Marketing president Rich Herbst to discuss how the world of customer data management is rapidly evolving, with Customer Data Platforms (CDPs) at the forefront of this transformation.

Here are the key takeaways from that discussion on the emerging trends and best practices in CDP implementation:

1) CDPs Are Changing the Game: According to Sinclair, CDPs have revolutionized how businesses handle customer data. They consolidate data from various sources into a secure, accessible database, offering marketers greater flexibility and control. This technology also allows for the analysis of behavioral data while respecting privacy regulations.

2) Integration is Key: CDP capabilities are increasingly becoming embedded in existing CRMs and data management platforms, removing the need for a standalone CDP solution. However, purpose-designed CDPs may still be the most appropriate for your business.

3) Mastering Personalization: Sinclair emphasized that CDPs enable consistent views of customer interactions across channels, facilitating precise segmentation and tailored content delivery. AI-driven tools, as mentioned by Prascak, help maintain data hygiene and automate profile cleanup.

4) Fine-Grained Segmentation: Journey mapping and regular exercises can determine the most relevant segments for your business, enabling precise targeting and personalization.

5) One Step at a Time: Breaking personalization up into stepping-stones is often more manageable, allowing both the organization and marketing efforts to evolve with the technology.

Embracing CDPs is a journey toward more personalized, effective customer engagement. As technology advances, so do the opportunities to connect with customers on a deeper level.

Address

2301 Ira E. Woods Avenue
Grapevine, TX
76051

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18174163800

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