The Trade Group

10/20/2026

A booth can look great and still fall short if the basics are missing. From practical tools to visitor-facing details, these seven essentials help teams create a smoother, more effective show floor experience.

Exhibitors—if you want your next trade show to be as stress-free as possible and to attract high-quality leads, make sure you have these seven essential items in your booth.

10/19/2026

Exhibitor of the Week: Cloudflare

Cloudflare helps organizations make websites, applications, and networks faster and more secure.

The cloud may be invisible. Cloudflare's presence was anything but.

10/16/2026

Fresh look for fresh thinking. 🥬

GIRO Pak is making its mark at the Global Produce & Floral Show with a space designed to showcase its latest packaging solutions.

At the show? Swing by booth #3425 and say hello to the GIRO team!

10/15/2026

Trade show programs are more complicated than ever. Exhibitors need more than a booth builder. They need a partner that can support strategy, design, fabrication, logistics, and ex*****on from start to finish. See how we're helping brands create experiences that drive results.

Our experts bring your brand to life. Tell us more about your event needs! We’ve built killer exhibits, events, and immersive brand activations for the biggest leading companies worldwide.

10/13/2026

Aviation audiences are technical, detail-oriented, and focused on trust. That changes how exhibitors need to plan their presence. This post looks at what aviation brands should expect from a strategic event partner.

Given the big names in attendance, the deals that get done on the show floor, and the revenue-generating opportunities for your business, you cannot afford to blend into the background when you attend an aviation trade show.

10/12/2026

Exhibitor of the Week: Mike's Hot Honey

Mike's Hot Honey makes honey infused with chili peppers for a sweet-heat flavor.

Sweet brand. Spicy presence. One seriously delicious show-floor moment.

10/09/2026

There’s a lot to see at NACS. But we’ll admit, we’re a little biased about this one.

Dover is looking sharp on the show floor, and we’re proud to have played a part in bringing the experience to life.

With today marking the final day of NACS, we’re soaking up the last of the show floor inspiration, great conversations, and seriously impressive exhibits.

10/08/2026

Awards are never the goal. Helping clients succeed is. Still, it's always rewarding when outstanding design, craftsmanship, and event ex*****on are recognized by industry organizations and peers.

Explore The Trade Group's award-winning exhibits, events, and experiences. Recognized by Inc. 5000, Event Marketer Fab 50, World Exhibition Stand Awards & more.

10/06/2026

KBIS and IBS are more than industry gatherings. They are a preview of where residential construction, design, and building products are headed next. Here is what stood out from 2026 and why 2027 matters.

Claire Amberson Phillips, our Senior Account Executive, shares her experiences from the show floor and explains why exhibitors need to attend KBIS and IBS 2027.