The Trade Group

09/04/2026

Great event experiences start long before the show floor opens.

Our sales team helps clients navigate complex event marketing decisions, identify opportunities, and develop solutions that align with their goals.

As demand for experiential marketing and trade show services continues to grow, we're looking for a Director of Sales who can build strong relationships, lead strategic conversations, and help clients achieve better outcomes from their events.

If you're passionate about consultative selling and creating value for customers, we'd love to hear from you.

Apply today: https://hubs.li/Q04vKBW60

09/03/2026

We're honored to be selected as a 2026 Fab 50 vendor by Event Marketer. Recognition like this reflects the dedication of our designers, project managers, craftspeople, and event specialists who help bring client visions to life.

The Trade Group, an award-winning event marketing and strategic trade show company, has made the Event Marketer Fab 50 list for the ninth year running.

09/01/2026

Healthcare events come with unique expectations, complex audiences, and very little room for vague messaging. A strong trade show partner helps translate that complexity into a booth experience people understand quickly.

Imagine being in a room with thousands of leading healthcare professionals and having opportunities at your fingertips that your competitors would kill for—but fading into the background instead of leaving a lasting impression.

08/31/2026

Exhibitor of the Week: Zenity

Zenity helps enterprises secure and govern AI agents and low-code applications.

Security may be serious business. Zenity's show-floor presence proves it does not have to look predictable.

08/28/2026

We asked Claire Amberson Phillips: What was your experience like at KBIS and IBS 2026, and how would you describe the energy in the room?

Get the full interview here: https://hubs.li/Q04vxM4r0

08/27/2026

A custom trade show exhibit should do more than look impressive. It should create opportunities for meaningful conversations with the right attendees. See how custom exhibit design can transform your brand into a physical experience.

Create a custom trade show exhibit that turns your brand into a physical experience. Explore custom booth design, fabrication, and support from TTG.

08/25/2026

AWS re:Invent is one of the biggest stages in tech, and smart exhibitors start planning before the show floor is even on the calendar. This guide answers the questions we hear most often from brands preparing for re:Invent 2026.

If your company operates in the cloud, AI, or enterprise software space and AWS re:Invent 2026 isn’t on your radar, it needs to be.

08/20/2026

Great exhibit design is about more than appearance. It is about creating experiences that attract attention, tell a story, and support measurable business objectives. Explore recent projects from brands across multiple industries.

Since The Trade Group designed its first display in 1986, our philosophy hasn’t changed: Listen to our clients, embrace their goals and create design-driven solutions that attract a crowd.

08/18/2026

Cybersecurity buyers are hard to impress and even harder to engage. That's what makes RSAC such an important opportunity for brands that get it right. Here's what exhibitors should know when planning for RSAC 2027.

If you want to showcase your cybersecurity solutions and come away with more clarity on where the industry is headed, you need to be at the RSAC™ Conference in April 2027.

07/23/2026

A trade show booth is more than a structure. It is a decision making environment where design, flow, and messaging shape how buyers experience your brand.

Contact us early to start planning your next exhibit:

Explore trade show exhibit solutions from The Trade Group, including custom trade show exhibits, modular booths, portable displays, rentals, fabrication, I&D, storage, logistics, and exhibit program management.