10/13/2026
šÆ You could pick your messaging at random and have almost as good a shot at getting it right.
Across 600 messaging studies over the past decade, teams correctly identify the thing that matters most to their buying audience about 8% of the time.
Not because they're careless. Because a room full of smart people talking about what customers want to hear is still a guess. It just doesn't feel like one.
That's the gap between the campaign you launch and the crickets that follow.
As a HubSpot Platinum Solutions Partner, Vende helps B2B teams close that gap with messaging built on what buyers actually say, not what we assume they'll respond to.
ā¶ļø Watch the full conversation on why messaging misses, and how to fix it: https://na2.hubs.ly/H0854DW0