02/01/2026
I’ve been a little quiet, but very busy. I was so excited to partner with .ministry toward the end of the year on a full rebrand for their ministry.
Fleet Ministry is a vibrant Christian community empowering Metro Atlanta to move from passive Christianity to active discipleship. They create intentional, creative spaces that bring people together (definitely check out one of their open mic nights if you get the chance).
Their previous logo leaned more corporate and didn’t fully reflect the warmth, creativity, and sense of community they’re known for. The goal for this rebrand was to create something that felt inviting, homey, and community-driven, while resonating with a 20–30s audience.
This ended up being one of my favorite branding projects to date. The logo is entirely lowercase to feel more approachable and less corporate, with offset lettering that reflects Fleet’s DIY, go-with-the-flow culture. As a subtle nod to the people they empower, I tucked two small figures into the double “e’s.” The color palette stays earthy and grounded without relying too heavily on traditional greens and browns.
The result is a brand that feels lived-in, welcoming, and authentic. Something you’d feel comfortable wearing, and curious enough to want to know more about.