Rockbridge Associates, Inc.

Rockbridge Associates, Inc. Rockbridge Associates, Inc. became part of Illuminas (a Radius company) in 2023.

We continue to offer the high quality market research insights to companies and associations. Rockbridge is an outcome-based market research firm that provides research and consulting to companies in the services and technology sectors, as well as leading associations. The firm guides clients on strategic areas including customer loyalty, segmentation, branding, and product development. Rockbridge

offers a suite of scientifically proven solutions, including MaxShare™ for measuring the drivers of share-of-wallet, and is the only Wallet Allocation Rule® Certified solution available in the market. Rockbridge was founded in 1992, and has offices in the Washington, DC and New York metro areas. Rockbridge’s executive team has received numerous accolades for their thought leadership in customer experience and loyalty research, as well as technology adoption. They have written more influential books, produced more award-winning scientific research, and presented at more industry forums than comparable research firms. Recent awards include: •2017 Frontiers in Service Conference Best Practitioner Award – Principal and Chief Methodologist, Charles Colby •2017 Frontiers in Service Conference Best Practitioner Finalist – Chief Strategy and Client Officer, Tim Keiningham •American Marketing Association’s 2017 Christopher Lovelock Career Contributions to the Services Discipline Award – Chief Strategy Officer, Tim Keiningham

09/15/2025

Dear Colleagues, in case you haven't heard, Rockbridge Associates, founded in 1992, became part of Illuminas Research in 2023. We still have the same people, same office in Great Falls, and do the same great work as part of a larger, stronger team.

What kind of   should be on your   radar this holiday season? Find out which tech gear is projected to grow this coming ...
11/23/2021

What kind of should be on your radar this holiday season? Find out which tech gear is projected to grow this coming year here!

As the new year approaches and the holiday shopping season is upon us, those who follow cutting-edge consumer technologies may wonder which gadgets will see the biggest growth next year. Rockbridge’s National Technology Readiness Survey has been tracking tech trends for over 20 years, and for the ...

11/16/2021

THE AMERICAN INNOVATION CONFERENCE is dedicated to sharing, collaborating, and celebrating customer-focused innovation and its impact on company success. Companies that are perceived to be innovative by their customers are …

11/05/2021

How can social and sustainability help your company overcome pandemic and regulatory pressures? Listen to an expert panel at the 4th Annual American Innovation Conference ( )! Register by clicking here: https://americaninnovationindex.com/aii-conference/

Address

10130 G Colvin Run Road
Great Falls, VA
22066

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17037575213

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