05/22/2026
Think about the last time an ad actually stopped you in your tracks.
For a lot of people lately, that moment isn't happening on a website or even a TV screen. It's happening through their earbuds.
Streaming music, podcasts, sports radio, news... audio is where people are spending serious time, and advertisers are finally catching up to that reality in a meaningful way. The targeting and measurement tools available for digital audio today are a completely different world from old-school radio buys.
Here's what we're curious about from both sides of the table:
If you work in marketing or media, Is audio part of your current strategy, or does it still feel hard to justify the investment?
If you're a consumer: Have you ever heard a podcast or streaming ad that felt genuinely relevant to you? What made it land?
Audio is having a real moment in the digital advertising world, and the conversation is just getting started.