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Go Forth Marketing

Name: Go Forth Marketing
Address: 4260 Piedmont Parkway, Greensboro, NC, US
Telephone: +13362235004

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Go Forth Marketing

We are an entrepreneurial group of marketers that take great pride in helping small businesses grow.

06/04/2026

No matter which mark you go with, it has to connect people to your brand's story.

05/28/2026

Something BRAND new is coming...

05/25/2026

Today, we pause to remember and honor the brave men and women who gave their lives in service to our country, and the families and communities who carry that sacrifice with them.

Remember and honor. 🇺🇸

04/02/2026

The workforce definitely wasn't ready for these cool kids.

01/19/2026

“The time is always right to do what is right.” — Dr. Martin Luther King Jr.

Today, we honor his legacy by reflecting on how our work, our choices, and our impact can serve something greater.

12/25/2025

Wishing you a season filled with joy, warmth, and wonderful moments! From all of us at Go Forth Marketing, may your holidays be merry and bright. 🎄✨

https://goforthmarketing.com/

10/28/2025

Campaigns That Worked: Snickers — “You’re Not You When You’re Hungry”

Launched in 2010, Snickers redefined candy bar advertising with one simple, relatable truth:

👉 Hunger changes your personality.
From Betty White getting tackled in a backyard football game to Mr. Bean in a kung fu sequence, the campaign was witty, memorable, and global.

🧩 The Idea
• Playful ads showing people acting unlike themselves when hungry
• Simple product-as-solution: eat a Snickers, return to “yourself”
• Universal concept adaptable to any culture, situation, or celebrity cameo

📈 The Results
• Ran in over 80 countries
• Boosted sales by 15.9% globally in year one
• Voted Ad Campaign of the Year (Adweek, 2010)

✅ Why It Worked
• Relatable insight: Everyone has felt “off” when hungry
• Celebrity humor: From Betty White to Mr. Bean, the cameos kept it fresh
• Scalable concept: Adapted easily across platforms and markets
• Timeless structure: One simple joke, infinite executions

💡 Takeaway
Great campaigns are built on universal human truths. When your core idea is simple and flexible, it can last for years, cross cultures, and remain relevant across countless contexts.

💭 Question for you: What other brands do you think nailed a campaign built on one simple truth?

Images © Mars Inc. / BBDO.

10/21/2025

Campaigns That Worked: Got Milk?

In 1993, the California Milk Processor Board faced a problem: milk sales were declining. Their solution? A deceptively simple idea that became one of the most memorable ad campaigns of all time:

👉 Focus on the frustration of not having milk when you need it most.

🧩 The Idea
• Instead of promoting milk’s health benefits, highlight the inconvenience of absence
• Launched with the iconic “Aaron Burr” TV spot directed by Michael Bay
• Expanded nationally with celebrity milk mustache print ads

📈 The Results
• Immediate turnaround: milk consumption in California rose 7% in the first year
• Campaign went national in 1995, making the tagline a cultural catchphrase
• Over 20 years of staying power, with hundreds of spin-offs and parodies

✅ Why It Worked
• Simplicity: One short, memorable question — Got Milk?
• Relatability: Everyone has had a cookie/cereal moment with no milk
• Celebrity power: From athletes to movie stars, the mustache ads reached all audiences
• Cultural stickiness: The line became bigger than the ads themselves

💡 Takeaway
Sometimes the smartest marketing doesn’t sell the product’s benefits — it sells the pain of living without it. By flipping the script, Got Milk? turned an everyday commodity into a cultural icon.

💭 Question for you: What’s a campaign line you still find yourself quoting years later?

Image © California Milk Processor Board / Goodby Silverstein & Partners.

10/14/2025

Campaigns That Worked: Apple — iMac G3 (Bondi Blue)

In 1998, Apple was on the brink of collapse. Then came the iMac G3. With its bold Bondi Blue shell, playful curves, and “out of the box” personality, it didn’t just launch a new computer — it launched Apple’s comeback.

👉 The tagline said it all: “Chic. Not Geek.”

🧩 The Idea
• Break free from beige-box computers
• Introduce a fun, friendly, transparent design
• Market the iMac as approachable, stylish, and simple to use
• Designed for the internet era: built-in modem + “out of the box, onto the web” positioning

📈 The Results
• 800,000 units sold in the first 139 days
• By 2001, over 6 million iMac G3s sold worldwide
• Re-established Apple as a design-led brand
• Paved the way for iPod, iPhone, and Apple’s future dominance

✅ Why It Worked
• Differentiation: No one else was bold enough to make computers colorful
• Design as message: The product itself became the ad
• Emotional appeal: Made tech feel personal and approachable
• Perfect timing: Aligned with home internet becoming a household standard
• Historic echo: Just as the 1984 Macintosh Super Bowl ad positioned Apple as a revolutionary challenger, the iMac G3 campaign reasserted Apple’s role as the brand that thinks different

💡 Takeaway
Apple has a legacy of game-changing campaigns. In 1984, it told us to “Think Different” with a dramatic Super Bowl ad. In 1998, it proved that product design + cultural timing could spark an equally powerful revolution. The iMac G3 didn’t just sell computers — it saved Apple.

💭 Question for you: Do you remember the first time you went online at home — and what computer you used to do it?

Image © Apple Inc. / TBWA\Chiat\Day.

10/09/2025

From crafting client narratives to shaping our own, Gerry helps turn marketing into meaningful connection. Here’s to more stories that make people feel something. 💛

Address

4260 Piedmont Parkway
Greensboro, NC

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+13362235004

Website

https://goforthmarketing.com/

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