HBR Digital 2

10/29/2021

❗ Boosted posts are not ads! ❗ They are sponsored content that is geared to reach as many people as possible. Your boosted post may reach a lot of people, but without a conversion ad set up to retarget the people it reached, you just won't see the ROI. Make sure you set up proper campaigns in Facebook Business Suite to ensure real success!

10/28/2021

Did you know that video contents can land you more new customers?

Here's everything you need to know.

All major social media platforms are filled with videos of all sorts. Learn about the hottest social video marketing trends to keep an eye on.

10/28/2021

Impossible means you haven't found a solution yet.

10/28/2021

How can you get more visibility on LinkedIn?

Learn how with this LinkedIn Articles for Pages strategy.

Discover how to create and publish LinkedIn articles on your company page.

10/28/2021

Landing pages VS website - what's the difference? 🤔 Landing pages are purpose-built pages that are geared for a particular purpose. They are simple in design but need compelling ad copy that grabs interest, holds attention, and converts visitors. A website on the other hand is more than a page. It's the storefront where people can learn everything there is to know about your business.

10/25/2021

Never give up on something that you can't go a day without thinking about. --Winston Churchill

10/21/2021

How to repurpose your content:
✅ Start with video. Shoot a series of videos using your phone that answers customer FAQs or showcases your business services
✅ Turn those videos into blogs that include keywords that you want to come up for in Google
✅ Distill your blogs into social media posts

10/20/2021

75% of consumers ‘like’ when brands personalize their promotional messaging. So use Facebook Personalized ads! 3 ways to personalize your advertising include:

✅ Include your customer’s name in the subject line of an email
✅ Use Facebook dynamic/personalized ads
✅ Segment your audiences and refine your content to ‘talk’ to those audiences

10/20/2021

Automation has finally hit Facebook Ads! Facebook recently announced a new feature...AUTOMATED AND PERSONALIZED FACEBOOK ADS...Facebook will tweak your ad campaign depending on the user’s behaviors and interests. Read more about the update here 👉🏼 https://bit.ly/3mpJsDn

Facebook Personalized ads increase sales by 7.8% Read how personal advertising can be used to show the right offer to the right customer at the right time.

10/19/2021

🔊 “We interrupt this program to bring you this breaking news” REELS ARE COMING TO FACEBOOK! Facebook recently announced that Reels will be available on Facebook for U.S users. We recommend jumping onto it quickly as there’s a chance to get mass reach while the feature is still new!

10/19/2021

Facebook is making some MAJOR changes to Business Page features. Key updates include:
✅ Likes are now Followers
✅ A heavier focus on Group engagement
✅ Improved content scheduling platform to better manage your content

Learn more here 👉🏼

Discover how to optimize your Facebook business page for the latest layout.

09/08/2021

Using unique location pages for your business can quickly broaden your search traffics as each page will have distinct local keywords for various local searches. Avoid the temptation to put all your locations or service areas on one page and give each their own optimized page.