The Brand Identity Co.

The Brand Identity Co. Graphic designer, providing small business owners with a custom brand identity that is cohesive, and feels like them!

This one was so fun! The client requested a soft colorful color palette, said her favorite flower is peonies, and wanted...
04/03/2026

This one was so fun! The client requested a soft colorful color palette, said her favorite flower is peonies, and wanted a bold feel.

Cottagecore meets tattoo shop 🩷

This one was a brand refresh — using a similar color palette and a similar logo to their previous one! Sometimes a brand...
04/02/2026

This one was a brand refresh — using a similar color palette and a similar logo to their previous one! Sometimes a brand just needs a breath of fresh air! 💖

This client wanted shades of blue, and let me use my discretion on an accent color — she wanted peaceful and feminine vi...
04/02/2026

This client wanted shades of blue, and let me use my discretion on an accent color — she wanted peaceful and feminine vibes, so I went with a subtle pastel yellow to complement the blues; and I love it! It has such a classy and timeless feel. 🩵🌼

bei capelli salon is a salon in Greensboro, and the owner just so happens to be my mom lol she wanted very minimalistic ...
04/01/2026

bei capelli salon is a salon in Greensboro, and the owner just so happens to be my mom lol she wanted very minimalistic and neutral tones!

This one is super personal for me, my main business M.L. Arthur Photography 🩷 my baby for 7 years. I have put so much of...
04/01/2026

This one is super personal for me, my main business M.L. Arthur Photography 🩷 my baby for 7 years. I have put so much of my time, effort, blood, sweat, and tears into photography. I’ve had many logos over the years and always made myself a new one just months later because none of them ever felt like me. This one finally feels like ME 💜

I had so much fun making this one! A baker who specializes in cinnamon rolls 😛
03/31/2026

I had so much fun making this one! A baker who specializes in cinnamon rolls 😛

Laura is a baker who specializes in breads, and I wanted a variation of different shades of blush!
03/29/2026

Laura is a baker who specializes in breads, and I wanted a variation of different shades of blush!

This client is a baker who loves the simplicity of a mono-line logo and earthy but romantic tones! 🩷💚💙🤎
03/29/2026

This client is a baker who loves the simplicity of a mono-line logo and earthy but romantic tones! 🩷💚💙🤎

A bold, expressive identity inspired by growth, resilience, and creative renewal.
03/28/2026

A bold, expressive identity inspired by growth, resilience, and creative renewal.

A warm, approachable brand identity rooted in comfort and simplicity.🤎💛🥖Neutrall tones and organic details come together...
03/28/2026

A warm, approachable brand identity rooted in comfort and simplicity.

🤎💛🥖Neutrall tones and organic details come together to reflect the joy of fresh-baked goods

Designed to feel familiar, welcoming, and easy to recognize wherever the brand shows up.

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Greensboro, NC

Website

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