Tassel™

10/05/2026

Time is running out, Nerds! 🤓

But... there's still time to register for Geeks on the Road: The Enrollment Marketing AI Summit in Orlando.

On November 11–12, we’re bringing school marketing and admissions peers together to tackle AI from both sides of the enrollment experience:

First, your team ➡️ We’ll work through practical ways AI can support the work already piling up on your desk: family communication, marketing content, follow-up, annual planning, data analysis, everyday tasks, and more.

Then, your families ➡️ Families are beginning to use tools like ChatGPT and Claude to research schools, compare their options, and make decisions. We’ll explore what that shift means for your school and how you can become easier for both AI and right-fit families to find and understand.

You won’t leave with a notebook full of interesting AI ideas you’ll never touch again. You’ll leave having actually done the work.

See the full agenda and register here 👉 https://hubs.ly/Q04z9VGS0

09/30/2026

Busy ≠ Strategic. If your enrollment or marketing role feels like a never-ending checklist rather than a pathway to meaningful growth, you're likely living in constant reaction mode.

Role clarity matters more than task volume, and wearing too many hats will quietly steal the margin you need for the work that builds healthy enrollment.

Check out our blog to learn how you can push through this headwind. https://hubs.ly/Q04yf1YF0

09/29/2026

Is your school's enrollment helping your school flourish, or quietly wearing you down?

Every admissions team wants to enroll families who understand your school’s mission, trust your process, and want to be part of your school community for the right reasons. But the reality is, you have seats to fill.

Some seasons, that’s harder than others.

Read this blog and download the *free* printable version of a healthy enrollment assessment to learn if you're moving toward greater enrollment health, or drifting away from it.

👉 https://hubs.ly/Q04yf1sb0

09/28/2026

Want your school to show up more clearly in search, and stand out in AI-powered results?

Schema markup is one of the fastest ways to get there.

If you're not familiar with it, schema is a type of behind-the-scenes code that helps search engines understand your content (not just read it). It gives structure and meaning to the pages on your site, which can lead to more visibility in search results, more clicks, and your school being surfaced in tools that rely on AI summaries.

Most school websites either skip scheme altogether or only use the basics, which means there's a big opportunity to get ahead of that rivalry school down the street 😏

It doesn't require a big budget — just the right strategy and partner who can help you optimize your website so it's making the most impact and connecting you with more right-fit families.

If that aligns with your enrollment goals this year, schedule a time to speak with one of our solutions advisors to learn more about how it works.

09/26/2026

Wondering if your enrollment goals are actually the right goals?
Seeing gaps in key entry points and unsure how to fill them?
Getting plenty of inquiries, but not from families who get your school?
Full enrollment, but not sure where marketing should focus next?

If questions like these have been circling in your head (or your leadership meetings), we pulled together something to help.

Browse our curated resource collection for guides built for school marketers who want clarity, not guesswork:

Healthy Enrollment® Resources At Tassel, we believe that healthy enrollment is the prioritized pursuit of strategic recruitment and retention goals, anchored in shared commitments to: A Focused School Identity, An Empowered Enrollment Team, and Engaged Right-Fit Families®. Our enrollment solutions...

09/26/2026

Ten hours is a lot of campus tours. A lot of conversations with prospective families. A lot of time to think strategically instead of racing through another round of repetitive tasks.

So, what would your admissions team do with it? 🤓

At Geeks on the Road: The Enrollment Marketing AI Summit, we’ll explore how AI can help school teams streamline everyday work and create more room for the parts of enrollment that deserve your time and attention.
Because saving time with AI isn’t really about doing more work.

It’s about having more time for the right work.

Join us in Orlando, November 11–12, for two hands-on days of learning, experimenting, and building practical AI skills you can bring back to your school.

🧡 Your team has better things to do with those 10 hours.
👉 https://hubs.ly/Q04yf0lj0

09/24/2026

School marketers: when everything feels urgent, how do you make space for what matters most?

If you’re leading marketing at your school, you’ve probably worn every hat — designer, copywriter, social media specialist, calendar-wrangler, and “can-you-just” responder. But your most important role — the one you were hired to do — isn’t any of those.

This blog explores what a well-defined marketing director role should look like, and what breaks down when it doesn’t.

• Clarity on core responsibilities
• Healthy overlap with admissions
• What to do when the role gets blurred
• How to protect space for strategy

Read the full post and share it with your leadership team → https://hubs.ly/Q04yd_4-0

09/12/2026

Does enrollment marketing ever feel like a new language?

Funnels, conversion rates, inquiries vs leads, segmentation, lead nurturing … it’s easy for important conversations to get lost in translation. Our Glossary of Enrollment Marketing and Admissions Terms breaks down the words that matter, so your team can speak the same language with clarity.

Start decoding the jargon → https://hubs.ly/Q04x9Cx70

09/11/2026

Need more inquiries? Your website may be attracting the right families, but ... what happens when they get there?

Three schools were seeing strong website traffic, yet felt more families should be taking the next step. With limited admissions capacity, they needed a way to engage families while interest was highest. Not hours or days later.

After implementing Tassel AI Convert™, they saw an increase in inquiries:
↗️ Ontario Christian School: +34%
↗️ Oakbrook Preparatory School: +107%
↗️ Liberty Christian School: +111%

Read the case study to see how this AI-powered tool helped turn more website visitors into admissions conversations (without creating more work for enrollment teams!).

🔗 https://www.tasselmarketing.com/case-studies/halda-initial-results/

09/11/2026

🚨You won't want to miss this one.🚨

AI continues to raise big questions for school leaders. One worth exploring: Where can it actually make a difference in your enrollment efforts?

Join Tassel President & CEO Andy Lynch for Applied AI for Healthy Enrollment, a free webinar focused on practical ways schools can put AI to work across recruitment, retention, school identity, and everyday workflows.

You’ll come away with ideas you can consider, test, and adapt for your own school as you pursue healthy enrollment.

📅 September 17 at 1 p.m. ET

👉 Register here: https://hubs.ly/Q04x9nmm0