Tassel™

Tassel™ Marketing Leadership for Healthy Enrollment™ North Star Marketing is a marketing strategy and creative services firm in Burlington, NC.

Who is your school really for?It's one of the most important questions teams can answer, and one that too often goes und...
06/11/2026

Who is your school really for?

It's one of the most important questions teams can answer, and one that too often goes undefined.

When leadership, marketing, and enrollment teams aren't aligned, the effects show up everywhere. Culture feels fuzzy. Faculty wonder how students land in their classrooms. Enrollment decisions start leaning toward who can enroll, not who should.

As you look ahead to filling seats for next year, learn how building out a Right-Fit Family Rubric can help your school assess family alignment with confidence, and build enrollment strategies rooted in mission (not guesswork).

Learn more here → https://hubs.ly/Q04kPdXl0

Families don’t fall in love with schools because of polished lists of features and programs. They choose a school that u...
06/10/2026

Families don’t fall in love with schools because of polished lists of features and programs. They choose a school that understands WHY they’re looking.

When your enrollment marketing strategy focuses on families’ motivations, not just your school’s attributes, everything changes:

💬 You provide leadership, not just information.
✨ You differentiate through helpfulness, not hype.
🎯 You attract right-fit families™ who share your mission.

Read more here → https://hubs.ly/Q04kNM7B0

Want your school to show up more clearly in search, and stand out in AI-powered results?Schema markup is one of the fast...
06/09/2026

Want your school to show up more clearly in search, and stand out in AI-powered results?

Schema markup is one of the fastest ways to get there.

If you're not familiar with it, schema is a type of behind-the-scenes code that helps search engines understand your content (not just read it). It gives structure and meaning to the pages on your site, which can lead to more visibility in search results, more clicks, and your school being surfaced in tools that rely on AI summaries.

Most school websites either skip scheme altogether or only use the basics, which means there's a big opportunity to get ahead of that rivalry school down the street 😏

It doesn't require a big budget — just the right strategy and partner who can help you optimize your website so it's making the most impact and connecting you with more right-fit families.

If that aligns with your enrollment goals this year, schedule a time to speak with one of our solutions advisors to learn more about how it works: https://hubs.ly/Q04kN67T0

Is your school's enrollment helping your school flourish, or quietly wearing you down?Every admissions team wants to enr...
05/31/2026

Is your school's enrollment helping your school flourish, or quietly wearing you down?

Every admissions team wants to enroll families who understand your school’s mission, trust your process, and want to be part of your school community for the right reasons. But the reality is, you have seats to fill.

Some seasons, that’s harder than others.

Read this blog and download the *free* printable version of a healthy enrollment assessment to learn if you're moving toward greater enrollment health, or drifting away from it.

👉 https://hubs.ly/Q04jp93L0

05/30/2026

School marketers: when everything feels urgent, how do you make space for what matters most?

If you’re leading marketing at your school, you’ve probably worn every hat — designer, copywriter, social media specialist, calendar-wrangler, and “can-you-just” responder. But your most important role — the one you were hired to do — isn’t any of those.

This blog explores what a well-defined marketing director role should look like, and what breaks down when it doesn’t.

• Clarity on core responsibilities
• Healthy overlap with admissions
• What to do when the role gets blurred
• How to protect space for strategy

Read the full post and share it with your leadership team → https://hubs.ly/Q04jpcHp0

🚨 Reminder: Workshop price increases on June 1! If your admissions process feels more reactive than intentional, don't f...
05/29/2026

🚨 Reminder: Workshop price increases on June 1!

If your admissions process feels more reactive than intentional, don't forget to register for GeekCon: The Admissions Playbook Workshop.

Join the Enrollment Marketing Geeks for two days of practical strategies to strengthen your admissions process and bring more clarity to your enrollment work.

No fluff or vague "best practices." Just ideas your team can immediately put to use.

🤓 GeekCon: The Admissions Playbook Workshop (Virtual)
📌 July 22-23, 2026
☕ Free coffee-fueled dad jokes with every registration

Register here: https://hubs.ly/Q04jpjrB0

Feeling like your school website should be generating more inquiries than it is? Small shifts in strategy can make a big...
05/14/2026

Feeling like your school website should be generating more inquiries than it is?

Small shifts in strategy can make a big difference in how families connect with your school online. Here are 6 proven ways to turn your website into a stronger enrollment tool.

Start reading 👉https://hubs.ly/Q04gFDNv0

Every inquiry, tour, follow-up, and conversation shapes whether your school grows with right-fit families or struggles t...
05/14/2026

Every inquiry, tour, follow-up, and conversation shapes whether your school grows with right-fit families or struggles to live out its mission.

Do you feel confident about how your team is turning interest into enrollment, and enrollment into retention?

Join Rick Newberry and Andy Lynch (a.k.a. the Enrollment Marketing Geeks) for GeekCon: The Admissions Playbook! This professional development opportunity is built just for marketing and enrollment teams.

The Admissions Playbook Workshop 🤓
July 22-23, 2026
11:30 a.m. to 4 p.m. ET (both days)

🎥 Watch it live, or view the recording!

Learn more and register here: https://hubs.ly/Q04gFH3P0

05/01/2026

Families don’t fall in love with schools because of polished lists of features and programs. They choose a school that understands WHY they’re looking.

When your enrollment marketing strategy focuses on families’ motivations, not just your school’s attributes, everything changes:

💬 You provide leadership, not just information.
✨ You differentiate through helpfulness, not hype.
🎯 You attract right-fit families™ who share your mission.

Read more here → https://hubs.ly/Q04f1P060

04/30/2026

You're giving a campus tour. Are you describing your school ... or helping families recognize it's the right fit?

This six-step framework helps you shift from broad statements to language that makes a parent pause and think: this feels right.

Read it here 👉 https://hubs.ly/Q04f1DTg0

Address

1852 Banking Street #29667
Greensboro, NC
27408

Opening Hours

Monday 7:30am - 5:30pm
Tuesday 7:30am - 5:30pm
Wednesday 7:30am - 5:30pm
Thursday 7:30am - 5:30pm
Friday 7:30am - 5:30pm

Telephone

+13362296610

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