01/29/2026
Content should move people. In the case of our client (HMH), it should inspire people to live healthier lives in an attainable way.
We kept this top of mind when redesigning HMH’s magazine. The new Healthier You brand identity reflects HMH’s mission to “Keep Getting Better.” The print version is a premium content gateway, connecting readers to HMH digital content and making it easier to schedule appointments. It also marks a shift in the magazine's focus from information to care.
Our team and HMH recognized that relatable stories engage their target audiences. So we worked together to evolve health content into human-centered storytelling that feels supportive and relevant to HMH readers.
Check it out!