03/14/2025
If you’re comparing your landing page conversion rate to the average your digital ad
agency is reaching, you’re setting yourself up for failure.
For example, at Crobar, we specialize in full service marketing for the manufacturing,
textile, and golf industries - that means high ticket, luxury items, usually with barriers
to entry like exclusive to-the-trade programs.
And those conversions look nothing like
those for low-to-mid-ticket e-commerce brands.
Decide first, are you interested in tracking vanity metrics, or do you want meaningful
leads that are likely to convert into buyers and brand loyalists?