Fungi Marketing

Fungi Marketing Fungi (pronounced “Fun Guy”) Marketing was founded in 2015 to solve the fundamental challenge facing all businesses; revenue growth.

Over the last decade we have served everyone from local startups to Global 100 companies. Data-Driven Demand Generation

Panthers? Fine.NC State? Fine.UNC? Fine.Wake Forest? Fine.NC A&T? Also fine.Your Saturday allegiance isn't part of our I...
10/09/2026

Panthers? Fine.
NC State? Fine.
UNC? Fine.
Wake Forest? Fine.
NC A&T? Also fine.

Your Saturday allegiance isn't part of our ICP. 😉

What actually matters? Whether we're a good fit, we can create meaningful value together, and it's the kind of relationship we'd happily duplicate.
So root for whoever you want this weekend.

We'll worry about fit Monday morning. 🍄

Who are you rooting for?

Your current ICP and your aspirational ICP aren't necessarily the same.Your current ICP reflects the clients your busine...
10/07/2026

Your current ICP and your aspirational ICP aren't necessarily the same.

Your current ICP reflects the clients your business serves successfully today.

Your aspirational ICP reflects the clients you may want to serve in the future.

And moving upstream can mean changes to your capabilities, processes, pricing, and resources.

Knowing the difference helps you make better decisions about where you're going and what it takes to get there.

We're digging deeper into who your ideal client really is all month. 🍄

Every company's got a list of dream logos, big names, recognizable brands, the ones that would look great on the website...
10/05/2026

Every company's got a list of dream logos, big names, recognizable brands, the ones that would look great on the website.

Then look at who actually pays on time. Who renews. Who refers you. Who doesn't wreck your team's week.

Usually? Not the same list.

Worth asking your team this week: if you only took on clients like your best current ones, who would you stop chasing?

It's almost leaf season in NC. Every fall, people flock to the Blue Ridge Parkway to watch the leaves change color.We've...
09/30/2026

It's almost leaf season in NC. Every fall, people flock to the Blue Ridge Parkway to watch the leaves change color.

We've spent September asking a different question. Are you watching your leads change color too?

Green when they're new. Gold when they're qualified. Gone when nobody follows up in time.

Happy fall from your favorite NC-based marketing team. Go check on your pipeline before the leaves beat you to it. 🍂

Some of the best questions from our last Snack Break came from you.We covered lead scoring, fit vs. intent, and the feed...
09/29/2026

Some of the best questions from our last Snack Break came from you.

We covered lead scoring, fit vs. intent, and the feedback loop between sales and marketing, but the live Q&A is where things really got specific.

Swipe through a couple of the questions we got live. 👉

Have one of your own? Drop it below. Or catch the full replay for the answers to these.

Watch the replay: https://www.fungimarketing.com/you-got-the-lead-now-what/

09/28/2026

Not every lead who takes up your time is worth your time.

In this clip from our last Snack Break, Jordan Lacenski and Ryan Bowles talk about leads who engage with everything, download every resource, always answer the phone... and are never going to buy. That's not a good lead. That's a time suck wearing a good lead's clothes.

Fit and intent are two separate questions. Knowing the difference is how you stop wasting time and start spending it where it counts.

This is just one piece of the full conversation. Full replay - https://www.fungimarketing.com/you-got-the-lead-now-what/

What a weekend. 🍄NC Folk Fest took over downtown Greensboro, and getting to design this year's merch line for the festiv...
09/23/2026

What a weekend. 🍄

NC Folk Fest took over downtown Greensboro, and getting to design this year's merch line for the festival was such a fun one for us. From the Stained Glass Banjo to the Disco Snail, every piece told a little story about the fest.

The votes are in: Stained Glass Banjo was crowned fans' #1 favorite, with Support NC Music and Disco Snail close behind at #2 and #3. Thank you to everyone who scanned the QR code and voted for your favorite!

Greensboro is home, and it's always a good weekend when we get to celebrate this community. Swipe through for a few of our favorite moments from the fest.

Missed your chance to grab your favorite design? You can still shop the merch at fanmadefits.com.

09/21/2026

Marketing's celebrating a record month of form fills. Sales says the leads are garbage.

Are they actually good, or not? Find out live on Wednesday, September 23rd at 11am EST, when Jordan Lacenski and Ryan Bowles break down the exact handoff process that turns a form fill into a closed deal.

All attendees get a free, customizable Sales & Marketing Lead Tracking Dashboard. No fancy, expensive CRM needed.

Register here 👉 https://www.fungimarketing.com/you-got-the-lead-now-what/

WTF is BANT?Budget, Authority, Need, Time. Four questions that tell you if a lead is actually ready to buy, or just curi...
09/16/2026

WTF is BANT?

Budget, Authority, Need, Time. Four questions that tell you if a lead is actually ready to buy, or just curious.

A lead can fill out every form field and still fail all four. That's usually where "the leads are garbage" complaints start.

BANT is a good gut check. It's not the whole qualification process.

We're breaking down the full process in our September 23 workshop. Register here: https://www.fungimarketing.com/you-got-the-lead-now-what/

3 signs your sales and marketing handoff is broken.The handoff is the moment a marketing lead becomes a sales lead. When...
09/14/2026

3 signs your sales and marketing handoff is broken.

The handoff is the moment a marketing lead becomes a sales lead. When it's not working, leads just disappear into the gap.

No shared definition of a good lead
No feedback loop back to marketing
No shared number both teams are accountable to

Which one hits closest to home? Drop a number below. 👇

We're breaking down exactly how to fix this in our September 23 workshop. Register here: https://www.fungimarketing.com/you-got-the-lead-now-what/

Address

111 W. Lewis Street
Greensboro, NC
27406

Opening Hours

Monday 12am - 12am
Tuesday 12am - 12am
Wednesday 12am - 12am
Thursday 12am - 12am
Friday 12am - 12am

Telephone

+19196369835

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