Chroma Studios

05/14/2026

If you work with a nonprofit, you already know every dollar matters. What many organizations do not realize is how much money they may be unintentionally losing through outdated technology, missed nonprofit discounts, poorly managed accounts, and systems nobody has reviewed in years.

I recently put together a blog covering some of the most common technology issues I see nonprofits face, from Google Grants and nonprofit software pricing to lost passwords, donation page problems, and “the intern set it up” account chaos.

These are conversations we have with nonprofit organizations all the time through Chroma Cares, and I hope this helps a few groups uncover opportunities they may not have realized were available to them.

Read more here:

Common Technology Mistakes That Cost Nonprofits Money

05/08/2026

Municipal websites are no longer “nice to have.” They are a critical public service tool.

Today, residents expect to be able to:
• Access emergency information quickly
• Find forms and meeting minutes easily
• Pay bills online
• Use websites from their phones
• Access information regardless of ability

At the same time, accessibility expectations and ADA requirements for public-facing websites continue to evolve. For municipalities, boroughs, authorities, and community organizations, that means websites need to do more than simply look modern. They need to function reliably for everyone they serve.

A community website should build trust, improve communication, and make information easier to access during both everyday operations and urgent situations.

At Chroma Studios, we believe technology should help communities communicate clearly, transparently, and accessibly while remaining manageable for the teams behind the scenes.

Learn more about our work with municipalities, authorities, and community organizations here:

https://chroma-marketing.com/chroma-for-communities/

From time-sensitive public notices to accessible design standards and clear communication, we create digital experiences that are reliable, easy to manage, and built with your responsibilities in mind.

04/14/2026

We want to give a quick shoutout to our Chroma Cares partner, Experience Points Mental Health 🎮

They’re bringing back their Super Smash Bros. Tournament on May 9th, and their last one was their biggest event yet, such a fun way to bring people together while supporting a great cause.

If you’re looking for something different to do (or know someone who would love this), definitely check it out!

They’re also opening the door for sponsors, so if you’d like to support what they’re doing in our community, now’s a great time.

👉 Details & sign-up:
https://link.edgepilot.com/s/3f07558b/vh89vljHOke5tbkOIMi2Ig?u=https://square.link/u/ZyLo3L4s

03/30/2026

Chroma Studios is thrilled to share that we will be helping Trail Town Development Association
and Trippy Hippie Brewing make history!

On Saturday, August 1st, they are hosting an official Guinness World Record attempt for the
Longest Line of Swim Rings and Tubes.

We are excited to attend and support such a fun and impactful community event.

Event Schedule:
Registration: 8 AM to 10 AM
Official Attempt: 11 AM to 12 PM
Afterparty Festival: 12 PM to 8 PM

Location:
223 N. Third Street
Connellsville, PA

After the record attempt, stay for a full day festival featuring live entertainment, food trucks, and craft vendors.

This is a great opportunity to come together, get involved, and be part of something memorable!

Visit the link below to Register!
https://zurl.co/d1Emg

We are looking forward to being part of such an exciting day and hope to see you there!

03/26/2026

At Chroma Studios, we believe your brand is more than a logo… it is your personality.

We are excited to be speaking at the Westmoreland County Chamber of Commerce on:

Branding as Identity: Giving Your Organization a Personality

This session is all about helping businesses and organizations better understand how they show up in the world—how they sound, how they feel, and how they connect with the people they serve.

We will be digging into:
• What makes your organization distinct
• How to find and refine your voice
• Why consistency builds trust (and results)

If your marketing feels a little disconnected, or you are not sure how to stand out, this is a great place to start.

👉 Join us and learn more:
https://business.westmorelandchamber.com/chamber-calendar/Details/branding-as-identity-giving-your-organization-a-personality-1645449?sourceTypeId=Hub

Branding as Identity: Giving Your Organization a Personality Join us for a Professional Pathways session led by Bethany K Skwara, Client Solutions Director at Chroma Studios, as she explores how branding goes beyond logos and visuals to define your organization’s true identity. This session wi...

03/17/2026

Facebook Post

📉 Website traffic falling? You’re not alone.

But here’s the truth: it’s not a failure—it’s a shift.

Search and AI are changing how people find information. Many users get answers without ever clicking a link—which means your website’s job is evolving.

Your site isn’t just about traffic anymore—it’s about:
✔️ Building trust
✔️ Supporting your sales process
✔️ Showing expertise
✔️ Converting the right visitors

Want to understand what this means for your business?
Read our latest blog
https://chroma-marketing.com/website-traffic-falling/

Website visits may be dropping, but your site matters more than ever. Learn how AI uses your content to recommend businesses like yours.

02/26/2026

Most businesses still think their website’s job is to rank in Google.

But here’s what’s quietly happening in 2026:

People aren’t searching the same way anymore.

They’re asking:
• ChatGPT
• Siri
• Alexa
• Google’s AI results
• Voice search in their cars

And those systems don’t show a page of links.

They choose one answer.

If your website isn’t structured, written, and maintained correctly — you simply don’t exist to that user.

The good news?
This isn’t about tricks, hacks, or gaming algorithms anymore.

It’s about clarity:
Clear services
Clear location signals
Clear expertise
Clear content

The internet is moving from ranking websites → to recommending businesses.

That’s the difference between being online…
and actually being found.

(And honestly, it’s why “set it and forget it” websites are fading fast.)

02/10/2026

We are excited to announce Bethany Skwara, our Client Solutions Director, will be speaking at the Westmoreland Chamber!

She'll be presenting “Branding as Identity: Giving Your Organization a Personality” — a talk all about why your brand is more than a logo or color palette. It’s how people experience your business, remember you, and decide whether they trust you.

If you’re a business owner, nonprofit leader, or marketer who wants your brand to feel more human, more intentional, and more you — this session is for you.

Join us and learn more here:

https://business.westmorelandchamber.com/chamber-calendar/Details/branding-as-identity-giving-your-organization-a-personality-1645449?sourceTypeId=Hub

Hope to see some familiar faces there!

Branding as Identity: Giving Your Organization a Personality Join us for a Professional Pathways session led by Bethany K Skwara, Client Solutions Director at Chroma Studios, as she explores how branding goes beyond logos and visuals to define your organization’s true identity. This session wi...

02/09/2026

Read the full blog here: https://chroma-marketing.com/get-found-online-in-the-age-of-ai/

Let’s make sure your business gets seen — even as the digital landscape changes. 💪

01/05/2026

Chroma Studios is taking part in a new series at the Norwin Chamber of Commerce - Tech Talk Tuesdays. Come check it out - get some questions answered and share your ideas! Scot and Jane are presenting for the first session.

A casual, interactive session where small business owners can learn what AI can actually do for them—no jargon, no pressure, just practical ideas and open discussion.

FREE TO CHAMBER MEMBERS (Including member's staff and employees)
Open to the public: $10 for Friends of the Norwin Chamber

Tuesday January 13 at Cappy & Luca’s Manor Grille
5:00PM-7:00PM
Order food and drink from the menu.

Signup on the Norwin Chamber website:
http://cca.norwinchamber.com/EvtListing.aspx?class=B&dbid2=panor&&date=20260113