Up&Up

09/22/2021

A well defined brand strategy can offer you clarity, rally your community, and even protect your pricing and create value. This week's episode of Undeclared explores the benefits of brand strategy and why it's critical to your brand.

What you’ll learn about in this episode: Why mastering your brand platform and getting your messaging and strategy right offers many benefits for higher education institutions What ten key benefits […]

09/08/2021

Any big rebranding project is complex, but when your institution is transitioning from college to university, that complexity ramps up quickly.

In this episode of the Undeclared podcast, Tusculum University Director of Marketing, Dr. Laralee Harkleroad, offers her invaluable wisdom and experiences navigating the complex challenge, not once but twice! She shares tips for getting buy-in from your community, keeping everyone on the same page, and making big transitions while honoring your history.

Laralee Ferrell Harkleroad partners with organizations seeking to grow and transform their culture, with an emphasis on branding, communications, and marketing. She currently serves enrollmentFUEL as a professional consultant and […]

08/25/2021

When you think about your brand strategy, what comes to mind? Your logo, your colors, your mascot? Those visual elements are important, but they make up just one part of your overall brand strategy…and often, when you’re doing a brand refresh, those are the elements that don’t necessarily need to be updated.

In this episode of Undeclared, host Allison Lanier breaks down all the elements that go into a institution’s brand. Click here to listen:

What you’ll learn about in this episode: What a “brand strategy” is, and how it is comprised of three key parts: the “why”, the “what” and the “how” How your […]

08/11/2021

The outbreak of the global pandemic brought unprecedented challenges, both in marketing and in meeting the complex needs of students from diverse backgrounds and with unequal access to the vaccine.

In this episode of the Undeclared podcast, Colgate University’s Vice President of Communications and acting Chief Diversity Officer, Laura Jack, discusses her unique dual roles with the university and shares her perspective at the intersection of higher education marketing and diversity, equity and inclusion.

Laura H. Jack is vice president for communications and acting chief diversity officer at Colgate University in Hamilton, N.Y. At Colgate, Jack leads all internal and external communications efforts to […]

07/28/2021

In this episode of the Undeclared podcast, host Allison Lanier talks about the simple but crucial question of “what is your process?” and shares how asking it can help you make the most of your relationships with agency partners, can save you from future headaches and unexpected mishaps, and can give you both clarity and peace of mind whenever your institution is starting a new project or initiative. Click here to listen to the episode:

What you’ll learn about in this episode: Why it’s important to ask the question “what is your process?”, and how it can save you from headaches down the road Why […]

07/15/2021

It can be very easy for the various teams of an institution to exist in their own silo… but building cross-team relationships can result in powerful collaborations and innovative solutions to today’s most challenging problems. In this episode of Undeclared, Keith Warburg, Director of Communications at Florida State University’s Alumni Association, offers tips and strategies for bringing your Admissions and Marketing teams together to create real magic.

Before recently leaving his position to pursue other opportunities, Keith Warburg was the Director of Communications for the Florida State University Alumni Association. With more than 10 years of experience […]

06/30/2021

A lot goes into selecting a college. So we sat down with a high school senior to discuss their perspective on choosing an institution, what has made an impact on him, and what could be done better.

Grantland Rogers, a high school senior honors student from Easley, SC preparing to enter higher education, shares his experiences with the marketing materials he has received, the admissions processes he […]

06/17/2021

Andrew College in Georgia offers a unique student experience. That’s because it’s a residential two-year college with a very small student population. In this episode of the Undeclared podcast, Vice President of Enrollment Management Andy Geeter shares how this very targeted niche allows Andrew College to uniquely position itself among its competitors. Click here to listen to the episode:

Andy has worked in education for about 30 years, serving at various times as an admission counselor, admission director, charter school head of school and adjunct college faculty member. He […]

06/16/2021

We're excited to announce the hiring of Director of Development Brandon Reader. Brandon joins us all the way from Colorado and brings with him an expansive background in development and design. Welcome aboard, Brandon!

https://upup.co/brandon-reader

06/03/2021

You’re probably marketing toward the Generation Z student cohort… but how much have you thought about what comes after? Allison Lanier shares her thoughts in this illuminating episode of Undeclared.

What you’ll learn about in this episode: Allison shares key statistics that have helped shape the Millennial generation, its habits and challenges How Generation Z is exceptionally tech-savvy and financially […]

05/05/2021

In this episode of the Undeclared podcast, host Allison Lanier discusses how the buying process typically differs between public and private institutions, and she offers tips and strategies for doing key research before you begin planning any marketing campaign for your institution.

What you’ll learn about in this episode: Why the first step isn’t reaching out to agencies for quotes but to truly take the time to understand your higher ed institution’s […]

04/21/2021

Is your institution considering implementing CRM software to track your communications with prospective students? Elizabeth Orehovec, Senior Associate Director of Admissions at the University of South Carolina, joins the Undeclared podcast to share her experiences with CRM implementation and to share how tracking communications across the prospect journey has transformed UofSC’s communications. Click here to listen to the episode:

Elizabeth Orehovec has worked in the Office of Undergraduate Admissions at the University of South Carolina for 15 years. She is currently the Senior Associate Director and serves as a […]