TŌDEM

09/11/2026

Branding in an AI World

Oh, no—not another post about AI, right? And no, that em-dash is not an indicator that this blog itself was written by AI....

Oh, no—not another post about AI, right? And no, that em-dash is not an indicator that this blog itself was written by AI. It does seem to have inundated our world though, doesn’t it? Because of th…

09/10/2026

Love it or hate it, social media isn’t going anywhere. Often, this may even be the first place someone experiences your brand.

Ensuring your social platforms accurately reflect who your company is can be a critical step in building brand awareness & establishing trust with your audience.

We love to see our clients carrying this out intentionally. Shout out to THS Constructors for recognizing the value & putting in the work! 🏅

09/08/2026

NEW CLIENT ANNOUNCEMENT 📣 | Welcome Lucas Systems, Inc. to the Todem family!

This Upstate South Carolina-based company delivers end-to-end point of sale solutions for the restaurant and retail industries. As one of the longest-standing providers in the QSR and fast casual space, their focus is on building and maintaining trusted relationships with their customers.

We are so excited to be a part of this company’s continued growth and hope to deliver a brand that is as exceptional as they are!

09/03/2026

When in doubt, look to the inside. One of our values, and something that we strive to actually carry out.

Sometimes that means taking a look at our own brand & processes, and sometimes it means looking inward to find the right answer (whether work-related or not). Regardless of the context, it’s always done better among a teammate & friend. 🤍

08/28/2026

We’re rounding out our series on brand elements with icons and graphics.

These are a key component of your brand arsenal and should be just as memorable as your logo. Why? Your primary logo just doesn’t work in every application format. Think social media graphics, website navigation, embroidery, packaging, or anywhere space is limited.

However, just because something is small, doesn’t mean it shouldn’t be impactful. Swipe through to take a look at some of the icons we’ve designed along with some suggested usage.

08/26/2026

SNEAK PEEK 🤫| Remember that post we recently did on brand patterns? This custom plaid is just one of the unique elements one of our new brands has in their arsenal.

While we can’t reveal the full brand yet, we thought we’d leave you with this first look and let you take a guess—what kind of brand or industry do you think this element was created for?

08/18/2026

Another brand element that is critical (and often tedious) to get right is your color palette. Like typography, colors express personality and elicit different feelings. 🎨

We typically provide our clients with both a primary and secondary color palette to ensure consistency, cohesion, and brand recognition while also accounting for different applications. Because color is communicated differently across different mediums, we meticulously analyze each value to achieve the perfect shades and combination for your brand.

Check out some samples of palettes we’ve created for past clients—each one unique and memorable!

08/13/2026

Client gifts aren’t about the gifts themselves, but rather what it communicates once a project is over. The best brands continue nurturing relationships long after the last invoice has been paid, because that’s how you make clients feel appreciated and confident that they made the right choice by working with you.

Do you have a gifting system in place for your clients? Tell us about it in the comments—we’re always looking for new ideas! 🎁

08/10/2026

Up next in our brand elements series: your typography system.

Typography is the art of arranging, stylizing, and presenting the written language to communicate a message. Typefaces have the power to evoke emotion, both good and bad. The uses for fonts are endless, but not all are created equally—nor do they all align with YOUR brand.

From wordmark typefaces to headline and web-compatible variations, we carefully select a variety of fonts for our clients and include specific guidelines to be sure they always work together in a way that complements your brand.

08/07/2026

Have you had a chance to check out the Cristal Palace this year? What about the staged readings of four brand new plays? This weekend is your last chance to check out this year’s South Carolina New Play Festival, and trust us—you don’t want to miss out! This immersive experience of the arts is going on until this Sunday, August 9th. We hope to see you there!