Infinity Marketing

Infinity Marketing Infinity Marketing is an integrated marketing agency. The firm offers a wide range of services.

We’re Infinity, a team of creators, analyzers, and marketing problem-solvers based in Greenville, South Carolina. Since 1993, we’ve been reimagining what an agency can and should be by focusing on what really matters — people, partnership, and performance. Along the way, we’ve earned a reputation for fostering collaboration, building meaningful relationships, and driving full-funnel growth for bra

nds across 15+ industries. From brand strategy and media buying to full-scale video production and performance marketing, we work hand in hand with clients to cook up comprehensive solutions that make a measurable difference. Because, after more than 30 years, our people know partnership and performance go better together.

06/05/2026

The best place to start with AI search optimization is pretty low-tech: Talk to your sales team about what customers are asking, then walk through your own website like someone who has never heard of you. If your site doesn’t answer their questions, you’ve got your work cut out for you.

This step sounds simple, but you might be surprised by how many improvements you can make. We talk about it more in our blog: https://heyor.ca/7Hz75Q

How did we boost AI search referrals by nearly 4,000% for BARBRI? By getting ahead of AI search before it fully disrupte...
06/05/2026

How did we boost AI search referrals by nearly 4,000% for BARBRI? By getting ahead of AI search before it fully disrupted the market.

Get the full story in our latest snapshot. https://heyor.ca/yiOWb5

AI search visibility is changing fast, and we’re all learning something new every day.💡The new Generative AI Performance...
06/04/2026

AI search visibility is changing fast, and we’re all learning something new every day.💡

The new Generative AI Performance Report in Search Console gives us another way to understand how content is showing up in AI-powered search features like AI Overviews and AI Mode. You can now see organic impressions broken down by page, country, and device, which helps show where your content is being surfaced.

The catch? It doesn’t include clicks or query-level data yet.

So, while this report is a solid piece of the puzzle, it’s still just one piece. Pair these impression trends with query performance, analytics insights, and other SEO tools to get a more complete view of your AI search presence.

GEO measurement works best when it’s built from multiple inputs, not one report. What are you tracking to measure AI search performance? 👇

https://heyor.ca/cb1bdC

Cheers to May’s Employee of the Month. 👏🏀 A teammate who consistently brings collaboration, problem-solving, and a posit...
05/29/2026

Cheers to May’s Employee of the Month. 👏🏀 A teammate who consistently brings collaboration, problem-solving, and a positive attitude to the team.

𝗠𝗮𝘁𝘁, 𝗦𝗲𝗻𝗶𝗼𝗿 𝗔𝗜 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁
Matt is the kind of teammate who keeps the ball moving. From leading AI and tool-building efforts to helping teams stay aligned on major projects, he brings a calm, reliable, and solutions-focused mindset to everything he does.

Thanks for being a teammate everyone can count on 👏

05/29/2026

Reddit shows up in LLM responses because it's full of real people talking about real problems in plain language. Meanwhile, YouTube gets cited in Google AI Overviews more than almost anything else. Yet somehow neither platform is on most marketers' SEO radar.

That’s their mistake, but it could be your opportunity. Here’s why you should pay attention to both and meet your audience where they’re actually asking questions: https://heyor.ca/7Hz75Q

Most brands focused on AI visibility are asking one smart question: 𝘋𝘰 𝘸𝘦 𝘴𝘩𝘰𝘸 𝘶𝘱? But they’re skipping the next one: 𝘞𝘩...
05/28/2026

Most brands focused on AI visibility are asking one smart question: 𝘋𝘰 𝘸𝘦 𝘴𝘩𝘰𝘸 𝘶𝘱? But they’re skipping the next one: 𝘞𝘩𝘢𝘵 𝘥𝘰𝘦𝘴 𝘈𝘐 𝘴𝘢𝘺 𝘢𝘣𝘰𝘶𝘵 𝘶𝘴 𝘸𝘩𝘦𝘯 𝘸𝘦 𝘥𝘰?

There's a difference between being mentioned and being understood. We broke down what that gap looks like, why it matters, and what you can actually do about it in our latest blog. https://heyor.ca/ENnjCO

05/28/2026

May might be wrapping up, but we still have a lot to celebrate 🎉

This month, we’re recognizing team members at every stage of their Infinity journey. Whether they just joined the crew or have been helping shape Infinity for years, each person brings something special to our team.

𝗠𝗮𝗱𝗶𝘀𝗼𝗻, Influencer Coordinator - 1 year
𝗛𝗲𝗮𝘁𝗵𝗲𝗿, Accounting Supervisor - 1 year
𝗞𝗲𝗲𝗹𝗮𝗻, Web Performance Optimization Lead - 2 years
𝗦𝘁𝗲𝗽𝗵𝗮𝗻𝗶𝗲, Project Coordinator - 2 years
𝗔𝘀𝗵𝗮, Data Coordinator - 2 years
𝗕𝗿𝗼𝗼𝗸𝗲, Senior Graphic Designer - 3 years
𝗔𝗯𝗯𝘆, Graphic Design and Photography Lead - 3 years
𝗦𝗼𝗳𝗶, Senior Project Coordinator - 3 years
𝗠𝗮𝗹𝗹𝗼𝗿𝘆, Senior Media Buyer - 4 years
𝗘𝗿𝗶𝗰𝗮, Senior Manager of Web Performance - 5 years
𝗠𝗮𝗱𝗶, Senior Social Media Lead - 5 years
𝗞𝗮𝘁𝗶𝗲, Editing Lead - 9 years
𝗘𝗿𝗶𝗰𝗸𝗮, Media Supervisor - 21 years

Thank you for the creativity, collaboration, and countless great ideas along the way. Show them some 💙 in the comments!

05/22/2026

Most brands won't publish a table that puts them next to their competitors. Bad idea, right?

Actually, not always — sometimes it can be an opening.

See, buyers in research mode trust brands that lay it all out clearly, even (and especially) if the facts aren’t always in their favor. On top of that, LLMs pull from structured comparisons constantly, so being the one who made the comparison usually means being the one who gets cited.

Extra trust plus higher search visibility equals better performance. It’s true — check out the details in our blog: https://heyor.ca/7Hz75Q

05/15/2026

Buyers are showing up to sales conversations with more context than ever — probably because they spent an hour with an AI tool that helped them think through their needs long before they picked up the phone or opened Google.

Today’s AI tools give searchers tons of great info, which means on top of being findable, brands now face an extra challenge: being more helpful than ChatGPT. And if you’re not, how can you be confident your audience will bother reaching out at all? We explore what this means and how to adapt to the shift in our recent blog: https://heyor.ca/7Hz75Q

Hot take (?): Performance Max isn't the problem with your Performance Max campaign.Most teams blame the algorithm when r...
05/13/2026

Hot take (?): Performance Max isn't the problem with your Performance Max campaign.

Most teams blame the algorithm when results disappoint. But the algorithm is doing exactly what it's designed to do — optimize toward whatever you gave it. Mediocre inputs, meet mediocre outputs.

The good news is that fixing it is more straightforward than you'd think. We laid it all out in our latest blog. https://heyor.ca/lftUgJ

Address

874 S Pleasantburg Drive, Ste A
Greenville, SC
29607

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Monday 9am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 9am - 5pm
Friday 9am - 6pm

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+18642351700

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