UMG

10/08/2019

Recently one of our employees had a death in the family. One of our clients, Corley Plumbing Air Electric, reached out with their condolences and sent her flowers. We are so appreciative of our clients. When we say we love the companies we work for, we mean it. Thank you, Corley team!

09/26/2019

"We are convinced that good advertising targets human insights that are true no matter your background or cultural heritage; but we can’t ignore that culture and heritage affects the way that we communicate those insights. We exist to make sure that the Hispanic market is part of that conversation. Our goal is that UMG will build a legacy where the opinions, the lives and the consumer habits of Hispanics are respected and included in standard marketing approaches. Hispanic Heritage Month means a lot to me. Not just because I'm Hispanic, but because the idea of a Puerto Rican entrepreneur starting a Hispanic ad agency in South Carolina was unheard of until we started UMG. For me, is more about what UMG will leave behind than what was there when we got here." - Ramon Nieves

09/17/2019

"I remember running down the road that led back to our cul-de-sac on a warm Miami night. Even then, as a kid, I had no understanding of my history or my heritage. I was 5 years away from becoming an American citizen, but my parents were working very hard to make that dream a reality. I’m here today, an American citizen because my parents wanted more for me and my future. This Hispanic heritage month (9/15-10/15), I want to point out that right now, there is a multitude of young parents working hard to one day give their kids the same opportunities. That is my Hispanic heritage. UMG has a strong thread in that fabric." - Daniel Lopez, Account Coordinator

What’s your story for ?

07/30/2019

¡Buenos días! Ramon here. I'm passionate about teaching businesses, leaders, and communities how to include Hispanics in their marketing strategies. This passion is why I recently spoke to the National Association of Conservation Information. In my presentation I shared with the leaders of each state's Department of Natural Resources how they can segment their approach to the Hispanic market by speaking MORE than Spanish. We speak the “language” of individual Hispanic segments when we understand who they are as a consumer. Exciting stuff!

06/24/2019

What is the #1 struggle you are facing in marketing to your customers right now?

06/21/2019

Hey, business owner or marketing exec! I’ve got some great questions for you! How many Hispanics live in the area around your business location(s)? Are they visiting your business or not? Why or why not? How much buying power in your industry do they have? How different is a first-generation immigrant from the next generation? What motivates them to buy from you? What experience do they have with you? How will all of the answers to these questions impact future sales? If you DON’T know the answers to these questions, that’s okay! Download our whitepaper and stay tuned for the next one coming soon! We’d love to help you answer these questions.

Whitepaper: The Hispanic market had $1.7 trillion in spending power in 2017. To reach this fast-growing market, you need to understand the influential segments of the Hispanic population. Start Reading In our whitepaper, “Hispanic …

06/20/2019

Buenos Dias! It’s Ramon here. I’m sure you all know by now, that there is a multitude of Latino cultures in our own backyard. But guess what, they’re all different!!

I’m currently on my way to Charlotte to speak at the American Marketing Association about competing in global markets. I’ll be showing some of the case studies from UMG’s own research on market segments.

It’s something we love to talk about here at UMG!

06/18/2019

What questions do you have for us about Hispanic marketing?

Ramon Nieves-Lugo Gustavo I. Nieves