Southpaw Design Co.

05/26/2026

In need of some new apparel and want to support your local brand studio? The Southpaw shop is live!

Check it out here: 👇

Represent SouthpawIn need of some new gear and want to support your local brand studio? Check out the Southpaw apparel and represent! LAUNCH SALE: SAVE 10% with code STHPAW10 at checkout. Shop Apparel Clear Tees | Sweatshirts | Filters Categories Clear Southpaw Badge Tee $30.00 Add To Cart Added! So...

05/14/2026

Throwback to the Village of Greenville, WI rebrand! It was an honor to work with my home village a couple years back and dive into the history that helped drive the look for the new identity. Plus it’s awesome to see the new signage around town!

04/27/2026

Grateful for the opportunity to have worked with Cornerstone for their new brand identity! 🙌

More to come about the project soon!

04/01/2026

Got the chance to visit family at Luther Prep this past weekend - love to see the graphics around campus! 😍

03/26/2026

✍️🧔🏻‍♂️ Brand identity and packaging system for Detroit Grooming that leans into grit, heritage, and a refined edge.

Each scent was designed to feel like a place—rooted in Michigan, with its own story, tone, and visual character. From rugged northwoods textures to clean, coastal-inspired finishes, the system creates consistency across the line while still giving every product its own identity on the shelf.

This is what strong branding should do: create recognition, tell a story, and make people pick it up.

If your product isn’t doing that yet—let’s fix it. 👊

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Email or DM me to get started.

03/25/2026

Hope Christian Academy Hawks Rebrand
https://southpawdesign.co/portfolio/hawks-athletics

The Hawks as a mascot has been doing time and time again, and is usually confused with the look of an eagle. I’m always love when mascots are animals/concepts that are local to the team or organization. So working with the visual of a hawk → the Red-Tailed Hawk was the logical inspiration to fashion this logo after.

The new identity offers a logo suite that provides variations for large scale and small scale that allows this brand to flex in all application from an icon, the full Hawk body, a monogram, and more to tie into the academics identity.
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Ready to team up?
→ Link in bio or email [email protected] to get started.

03/16/2026

I'm happy to have partnered with Christ Lutheran Church & School - Zumbrota to position the school, church, and Kids of Christ Learning Center with a strategic approach; which meant delivering a new logo and visual identity system for a brand experience that clearly and effectively communicates CLM’s mission.

This also included addressing their athletics identity of the Knights; reimagining the identity with a unique and polished experience that excites and engages its students, parents, and fans.

Take a look at the full project! 👀

Southpaw partnered with Christ Lutheran Ministries in Zumbrota, MN, to execute a rebrand that aligns with their new mission and aligned messaging. This also included a rebrand for their Knights athletic mascot that included a full dynamic logo suite that allows for consistency, practicality, and cla

03/10/2026

Nercon is celebrating their 50th anniversary and needed a logo to represent this campaign. I presented three concepts that all reflected their brand. Scroll to see which one they went with! 🏆 Which one do you like best??
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02/28/2026

So grateful for the opportunity to work with St. Paul Lutheran School for their rebrand to communicate their aligned mission! Sharing more soon! 👀

We are excited to begin rolling out our new identity imagery to families in the Green Bay community. As we make this transition, please know that the Eagle you have come to know and love will still be a strong part of who we are—especially in our athletics and school spirit. Our new mark simply gives a clearer picture of our mission: Jesus Leads, Supporting Learners, SOARing Together. The overall navigation shape reflects direction and purpose—reminding us that Jesus leads and guides our decisions, our teaching, and our relationships. At the center of the design is the cross, clearly showing that Christ and his grace are the foundation of everything we do. Within the design, a soaring eagle reflects our commitment to helping students grow in a culture that is Safe, Optimistic, Accountable, and Respectful. The triangle reflects the Trinity, our unity as a school family, and its form echoes mountains—illustrating the challenges we overcome together as we support each learner. This new identity is not a change in who we are, but a clearer expression of who we have always been.

02/16/2026

Branding for from a bit ago. Love looking back on this one that took the meaningful symbols of the 75th Ranger Rgt. that inspired this program and forming one unified mark that is bold and practical.
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Take a look at the full project on the site!
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