DRIVE Law Firm Marketing

02/14/2024

If you run Local Service Ads, today Google started charging you for people searching for your own brand name, whether or not you consented to it.

We've already seen stories of attorneys being charged $300-$400 per call for their own brand name.

You’d think this would be an opt-in feature, but it isn't — you're already opted in.

Here's how to avoid being charged 👇🏼

Google is About to BODY SLAM Your Credit Card. You’re reading that right. If you run Local Service Ads, Right ...

12/22/2023

Google is constantly updating their algorithm, and 2023 was no different. From filtering your reviews to dropping firms out of the map pack, here's a recap of every Google algorithm update that has happened this year and what it means for your law firm:

As we enter 2024, many law firms look for new opportunities for growth. If your growth strategy involves your website, ...

12/20/2023

I knew having the office Christmas party at Texas De Brazil would be a hit! Wishing you all Happy Holidays, and success in the new year.

10/02/2023

Your law firm is ranking higher on Google, but not seeing an increase in caseload. Why?

The reason might surprise you.

09/26/2023

Lawyers, never get screwed by a marketing company again.

Here’s an easy way to vet any company you’re thinking about working with in less than 5 minutes.

09/21/2023

When I helped my friend start his law firm in 2009, he had a credit card with a $5,000 limit, and a new bar license.

We couldn’t afford to NOT sign cases that came in, and he made sure of that. This is one of my favorite stories from that time.

09/19/2023

I give attorneys marketing advice from the perspective of how things work inside a law firm because that’s how I got my start; helping my good friend David Aylor start his practice.

09/15/2023

Attorneys, what would you do if you found out your firm was being hosed by a marketing company like this?

This is by far the worst example of shady marketing tactics I have ever come across, and if we never did any digging, they would likely still be doing it to this day.

09/12/2023

My dad was an attorney who didn’t do much personal injury work, but he knew a good case when he saw it. Law firms can miss important cases like this one if they aren’t taking the time to talk to PNCs long enough to understand their problem. Is your team prepared to handle every lead appropriately?

08/28/2023

We're Hiring - Paid Search Manager

DRIVE is looking for a highly motivated and experienced Paid Search Manager who will be responsible for developing, implementing, and optimizing paid advertising campaigns for our clients. The ideal candidate must be able to identify target audiences, monitor and analyze results, and generate high-quality leads while staying within defined budgets. The Paid Search Manager should also stay up-to-date with the latest trends and practices in digital marketing to maximize results.

Responsibilities
Develop effective paid search strategies
Launch and optimize PPC campaigns
Oversee accounts on search platforms (Google Adwords)
Manage keyword selection and audience targeting
Monitor budgets and adjust bids to gain better RO
Track KPIs to assess performance and pinpoint issues
Produce reports for management and clients
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendor
Stay abreast of PPC and SEM trends

Requirements and Skills
Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, LinkedIn) is preferred
Working knowledge of Google Analytics
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking
AdWords certification is a plus

We are considering full-time, part-time, and contract opportunities for this position. Please submit resumes to [email protected]. Thanks!

01/31/2023

Did George Sink sell his law firm? 🤔

This weekend I noticed a new George Sink billboard with no photo of George. That seemed odd, so I did a bit of digging and found some... *interesting* info.

Read my full deep-dive on our website:

This weekend I noticed a new George Sink billboard with no photo of George. That design has been pretty standard ...

11/21/2022

So your SEO company sends you a report that says you rank #1 for a specific keyword, but your phone still isn't ringing.

Why is that?

Being “ #1” could actually be as low as #9, or worse, depending on these factors:

The Most Important Position on Google SERPs We’ll give you a hint: It’s not the #1 organic position. For law ...