02/27/2019
Keeping up with audience targeting technology can be more than most agencies and business owners can handle. We can help you to navigate the complexity. Here are a few innovative options worth considering:
Amazon 1st Party Targeting:
Includes Amazon 1st Party In-Market segments of recent browsers and shoppers of specific products and product categories at Amazon.com. Also includes Amazon 1st Party Lifestyle segments which consist of those whose shopping patterns indicate they are in a particular stage of life.
Device ID Lookback:
Allows brands to serve ads to users who have been to a specific physical location(s) within the past year and target them with ads in real-time. This is available for custom locations or pre-populated points of interest.
Predictive Targeting:
Advanced version of lookalike audience targeting that measures the attributes of converting users and then uses those attributes to find additional users who are likely to convert.
