09/15/2026
In our recent webinar, "Making Marketing Work for Manufacturers," Tom Young shared a moment that stops manufacturing leaders in their tracks every time.
He asks a CEO what their company is best at. They answer brilliantly — clear, confident, and compelling. Exactly the kind of thing that makes you want to work with them.
Then he points to their homepage and asks: why isn't any of that on here?
It's a question that exposes one of the most common gaps we see in manufacturing marketing. The clarity exists. The expertise is there. It just never makes it onto the website where buyers are actually looking for it.
Link to the full webinar recording in the comments.