Hijinx Marketing

06/18/2026

"How much should you spend on marketing to raise $5 million?"

Most founders looking to raise capital have no idea what investor marketing actually costs — and that gap is where campaigns fail before they ever launch.

In this clip from Behind the Campaign, Jason Fishman of Digital Niche Agency breaks down how he sets marketing budgets for equity crowdfunding campaigns: the 10x marketing efficiency ratio, what a realistic starting spend looks like, and how to scale ad spend as capital starts coming in.

The short version: you spend money to raise money. But you don't have to have it all upfront.

Full episode linked in bio.

06/17/2026

If you are anything like me, you are always on the lookout for new marketing resources. Check out this great list from the Content Marketing Institute. It includes the latest and greatest in educational sources for marketers (including my podcast 😉).

How many of these 91 recommended marketing blogs, newsletters, podcasts, and video series show up on your reading, viewing, or listening lists?

06/16/2026

Most people think of marketing as something you do to get customers. Jason Fishman has built an agency around doing it to get investors, and the strategies aren't as different as you'd think.

Audience targeting. Funnel optimization. Content that builds trust and shortens the sales cycle. The same principles apply, just with a different conversion event and a much higher average order value.

New episode of Behind the Campaign is live. Jason shares the 8-point strategy he uses for every campaign, what keeps him up at night in this space, and how the "investomer" concept changes the way you think about your customer list.

🔗 Full episode linked in the comments.
https://youtu.be/AynDsp6R1bQ

06/02/2026

Part of the message SalesAi wanted to convey during its recent IndyCar sponsorship campaign was its mission statement. In this clip from the recent episode of Behind the Campaign, CEO Sterling Curran explains. Listen to the full episode on all podcast platforms or watch on YouTube. https://youtu.be/hGtGUPA78TY

05/27/2026

"It's not just about reaching one person at one business. It's about reaching buying teams within all the businesses that we want to reach." Troy Purdue from talks about the IndyCar sponsorship strategy for their B2B biz in the latest ep. of Behind the Campaign.

05/25/2026

Episode 20 of Behind the Campaign is a case study in what it actually looks like when a small marketing team swings big.
SalesAi , an Indianapolis-based AI voice agent platform, is in its second year sponsoring Jack Harvey's #24 IndyCar. But this year, they went way beyond the car.

COO Sterling Curran and Director of Marketing Troy Purdue break down:

→ How they approached 53 billboards across central Indiana
→ Why they built interactive AI agents into the campaign
→ How they're measuring brand awareness across all of it
→ What they're doing with all that content after the race is over

Links in the comments.

05/24/2026

Watching the while editing my podcast with the team at SalesAI about their sponsorship of the #24 Jack Harvey car. This episode drops tomorrow, so make sure you are following Behind the Campaign on all podcast platforms.

05/19/2026

A 41-year-old luxury hat brand. One real photo shoot in Miami. One AI-generated campaign set in the south of Italy and France. Running simultaneously on Meta...

05/14/2026

Does the creative process differ if you are using real models vs AI models? I spoke with Eric Javits' CEO, Dario Markovic, to learn how they are doing it in their latest campaign. Listen to Behind the Campaign, Ep #19, on all platforms and YT: https://youtu.be/NbvP4Gz8K80

05/13/2026

What makes a marketing campaign or piece of content award-worthy? I was honored to join several award winners to explain. Read what we discussed or watch the entire conversation.

Successful marketers from well-known brands break down the content strategy, decisions, and mindset behind their wins at the Content Marketing Awards.