Hijinx Marketing

08/26/2026

Last night I visited the warehouse in downtown Indy. IndyAMA and IndyMarketers hosted a joint event. It was great to see what Tactive does and learn about the 'why' behind tactile marketing. And we got to screenprint our own tote bags!!

08/07/2026

I love it when a purple variation is a company's Color of the Season. Thank you to Creative Market for introducing us to Water Lily ( ).

Meet Water Lily ( ), our new Color of the Season. Water Lily captures the gentle sway of periwinkle petals at overcast dusk, when lilac light

08/06/2026

Is LinkedIn going to become the latest platform to go from mostly organic to mostly paid talking heads?

The new section will offer brands an opportunity to partner with creators in the U.S. and Canada.

08/06/2026

Are SMB owners now required to be content creators as well? That is the way it seems. If you are a small biz owner, how are you creating content? On your own? Hire a teenager? Consultant?

Career Development - Some 73% of SMB owners say they identify as a creator in some capacity, according to recent research.

08/05/2026

If you are a brand and are not taking advantage of your loyal community, you could be missing out. In the latest episode of Behind the Campaign, Content Marketing Institute's Director of Marketing, Amie Cangelosi, talks about how important the CMI community is to promoting their flagship event.

08/04/2026

Word of mouth is still one of the strongest marketing channels.

On the new episode of Behind the Campaign, CMI's Marketing Director Amie Cangelosi explains how the Content Marketing World community became one of the event's biggest marketing assets, and how that shapes the whole campaign.

Full episode link in the comments.

07/28/2026

Talking about AI these days can be tricky. How did Optimizely approach that subject when planning their recent campaign? Listen to the full episode of Behind the Campaign everywhere.

07/23/2026

Who is Mark Eting? Say the name out loud, and you'll get the joke.

He's the character at the center of Optimizely's rebrand, and the entire campaign was engineered to make people ask that exact question. The team even bought the search term so they could be the ones to answer it.

On the new episode of Behind the Campaign, Gregory Heinz and Dan Reid share where Mark came from (a Figma file, hidden for a year), why he can say things the brand can't, and where he's headed next.

Listen or watch now. Link in the comments.

07/21/2026

New episode of Behind the Campaign is live.

Optimizely didn't just change its logo. The team completely reinvented how the brand shows up, repositioned as the AI platform for marketing, and introduced the world to a character named Mark Eting (say it out loud).

Gregory Heinz and Dan Reid walk through how they won over nervous executives, why they kept the project under wraps internally before launch, and how a 90-foot billboard at Cannes earned the title of weirdest, which the team considers a win.

Listen or watch now. Link in the comments.

06/18/2026

"How much should you spend on marketing to raise $5 million?"

Most founders looking to raise capital have no idea what investor marketing actually costs — and that gap is where campaigns fail before they ever launch.

In this clip from Behind the Campaign, Jason Fishman of Digital Niche Agency breaks down how he sets marketing budgets for equity crowdfunding campaigns: the 10x marketing efficiency ratio, what a realistic starting spend looks like, and how to scale ad spend as capital starts coming in.

The short version: you spend money to raise money. But you don't have to have it all upfront.

Full episode linked in bio.