Hijinx Marketing

05/27/2026

"It's not just about reaching one person at one business. It's about reaching buying teams within all the businesses that we want to reach." Troy Purdue from talks about the IndyCar sponsorship strategy for their B2B biz in the latest ep. of Behind the Campaign.

05/25/2026

Episode 20 of Behind the Campaign is a case study in what it actually looks like when a small marketing team swings big.
SalesAi , an Indianapolis-based AI voice agent platform, is in its second year sponsoring Jack Harvey's #24 IndyCar. But this year, they went way beyond the car.

COO Sterling Curran and Director of Marketing Troy Purdue break down:

→ How they approached 53 billboards across central Indiana
→ Why they built interactive AI agents into the campaign
→ How they're measuring brand awareness across all of it
→ What they're doing with all that content after the race is over

Links in the comments.

05/24/2026

Watching the while editing my podcast with the team at SalesAI about their sponsorship of the #24 Jack Harvey car. This episode drops tomorrow, so make sure you are following Behind the Campaign on all podcast platforms.

05/19/2026

A 41-year-old luxury hat brand. One real photo shoot in Miami. One AI-generated campaign set in the south of Italy and France. Running simultaneously on Meta...

05/14/2026

Does the creative process differ if you are using real models vs AI models? I spoke with Eric Javits' CEO, Dario Markovic, to learn how they are doing it in their latest campaign. Listen to Behind the Campaign, Ep #19, on all platforms and YT: https://youtu.be/NbvP4Gz8K80

05/13/2026

What makes a marketing campaign or piece of content award-worthy? I was honored to join several award winners to explain. Read what we discussed or watch the entire conversation.

Successful marketers from well-known brands break down the content strategy, decisions, and mindset behind their wins at the Content Marketing Awards.

05/12/2026

AI-generated content isn't just a trend — for small brands with limited budgets, it's becoming a real competitive tool. Dario Markovic, CEO of Eric Javits, sat down with me on Behind the Campaign to walk through how his team built an AI content workflow from scratch, what's hard about it (product accuracy is trickier than you'd think), and what Meta's hook rate numbers are showing in their live campaign test. Links to all platforms are in the comments.

05/05/2026

CONQUERing took a big swing at Paris Fashion Week — and the concept behind it is worth understanding.

Their debut show was called FACETS: eight looks, each representing a different side of who we are. 🌟

The Uplifter was Tammy Nelson's favorite — and the one her team said was most her. Empowerment, kindness, yellow. Everything the brand stands for in one runway look.

Watch this clip from Behind the Campaign, then catch the full episode at: https://youtu.be/SsnVkuMepe0

04/30/2026

When Tammy Nelson decided to bring CONQUERing to Paris Fashion Week, she had one problem: they're a jewelry and accessories brand, not an apparel brand, and none of her team were trained stylists.

Her solution? Use the team she already had.

A son who designs their products. A daughter nearly done with her fashion degree. Two professional dancers who spend their lives thinking about performance, fashion, and pop culture.

Six people total. Zero outside hires. One very successful Paris Fashion Week debut.

This episode of Behind the Campaign is a good reminder that creative talent shows up in unexpected places — especially when you already know and trust your team.

Listen on your favorite podcast platform or watch the full episode here: https://youtu.be/SsnVkuMepe0

04/28/2026

CONQUERing didn't just go to Paris Fashion Week. They brought their whole community with them.

Sneak peek Zoom calls. Engraved keepsakes for superfans. And yes — a fan-requested turtle prototype on the actual runway.

Tammy Nelson joins me on Behind the Campaign to talk about why community was at the center of every campaign decision, not an afterthought.

Really good conversation — link in comments.

04/21/2026

This is a masterclass in transparent marketing.

Andy Choi from Do Good spent seven years building a B2C company, pivoted to B2B, found product-market fit in under six months — and then decided to chase 100 new clients in 12 weeks with a fully public campaign.

Why public? Because they wanted people inside the story, not just on the receiving end of a sales pitch. It let them collect real data, build momentum, and grow — all at the same time.

It's the kind of creative campaign thinking that makes Behind the Campaign worth listening to. The new episode is out now.

YouTube: https://youtu.be/eq6kVju4Xkg

Spotify: https://open.spotify.com/episode/4nn3PnuSEGGHHZCCVLGva6?si=asjHwj6oSxWfNk6kbK5HQg

Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-17-do-good-naas/id1824486285?i=1000761298345

iHeart: https://www.iheart.com/podcast/269-behind-the-campaign-284093112/episode/ep-17-do-good-naas-330174843?app=listen