Jobs-to-be-Done

05/09/2017

Learn a little Jobs-to-be-Done by listening to the story of Eva's Narcos-inspired trip to Medellín and how she came to purchase her new Sony camera.

Interviewing a consumer or decision-maker about a purchase that they’ve made is one step involved in uncovering Jobs-to-be-Done insights (if you’re new to the framework, check out this video on

04/06/2017

The latest episode of the Jobs-to-be-Done Radio Podcast is live! Adding Jobs-to-be-Done to a persona-based process with Claire Menke, the Senior Manager of UX Research from Udemy.

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at

08/12/2016

So Here is an Article in Harvard Business Review on JTBD that we have been working on with Clay and Team for 3 years. It is a pre-read for our new book - Competing Against Luck - Out October 6th 2016.

Bob

Love to hear you comments:

https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

05/16/2016

"People are experts in their problem, not the solution." - Paul Adams from Intercom

05/04/2016

Very cool to see the JTBD Handbook featured on Product Hunt today!

The Jobs-to-be-Done Handbook - Practical techniques for improving your application of JTBD. Posted by Philipp Laurim, on Product Hunt.

02/16/2016

Great intro to jobs-to-be-done thinking by Andrej Balaz. Must read if you're new to this.

This article will provide you with a perspective and tools that help you to uncover and understand the jobs that people …

10/28/2015

Great job on the Keynote at the

10/22/2015

Great step-by-step guide on how to do SaaS Cancellation interviews using Jobs-to-be-Done by Ruben Gamez. Definitely worth a read! -Chris

Doing Cancellation Interviews (the Jobs-to-be-Done Way) Leave a reply TweetSharebarTweetThe other day I saw this great chart by Tomasz Tunguz on churn: The numbers above are exactly what I’ve seen and heard over the years. Since Bidsketch customers are usually small businesses, we’re constantly work…

09/12/2015

Chris Spiek
"Had a great time talking to 300 product managers about why people buy and fire their products yesterday at the Industry Product Conference." Great Job Chris!

03/13/2015

The Switch Workshop will be held in Detroit at the Re-Wired office on March 24th and 25th!

http://jobstobedone.org/news/upcoming-switch-workshop-in-detroit/

Upcoming Switch Workshop in Detroit on March 24th and 25th Chris Spiek // 03.12.15 The Switch Workshop will be held in Detroit at the Re-Wired office on March 24th and 25th! Join us to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Fra…

02/10/2015

Need some help answering this: Which approach to innovation would have given a green light to the Uber idea?

If I were to propose the idea of Uber in a pre-Uber world, which innovation approach, framework, or theory would give a green light to the idea? "Yes, this has a high probability of success. You should go build this ..." It doesn't seem to have disruptive qualities to it. I don't believe it go...