06/13/2026
It’s peak banner season, with parades, fairs, and festivals filling up the calendar! Whether you are preparing for a local tradition like the 4th of July or getting ready for RAGBRAI, here are some tips to ensure your banner or sign looks its absolute best.
1. Plan Ahead.
Most of our area’s events—like the 4th of July and the Felix Grundy Festival—happen annually, but even one-time or newly introduced events give you plenty of time to organize. However, unexpected delays can still happen, so ordering as early as possible will save you a lot of stress.
2. Hire a Professional Designer
Investing in a qualified designer protects the quality of your brand and makes the printing process smooth for the production team. If your designer uses the font we did in this post, or places logos in a white box on a background, you may want to look elsewhere. A quick, clean logo fix takes less than a minute to fix, and there are many highly skilled designers who charge the same rates as an inexperienced freelancer and you will have a much better looking result.
3. Skip the AI
While AI tools can be fun, they often result in sloppy, generic designs. To ensure your banners don't end up looking identical to everyone else's, it is always best to stick with an authentic, human touch.
4. Designing It Yourself? Follow These Print Specs:
If you prefer to design your own large-format banners, keep these professional guidelines in mind to guarantee a crisp, vibrant final product:
Resolution: Target 200–300 DPI at your banner's final physical size. Avoid scaling up tiny web images to prevent pixelation.
Color Mode: Convert your project to CMYK. Banners print using Cyan, Magenta, Yellow, and Black (Key) inks, which can make bright RGB screen colors look a little dull in print.
Vector Formats: Always submit files as vectors (like .PDF, .EPS, or .AI). Vector files can scale infinitely without losing quality.
Scale and Bleeds: Design at a 1:1 scale whenever your software allows. If your artwork goes right to the edge, make sure to add 0.125 to 0.25 inches of bleed on every side.
Outline Fonts: Convert all text to outlines! This saves everyone time by preventing missing-font errors on the printer's end.
If these design terms sound completely foreign to you, reaching out to a professional designer is always a great next step.