Yellow Rabbit PR & Marketing

05/27/2026

Most people don't wake up thinking about federal broadband mapping.

That was exactly the problem.

Mississippi had $1.2 billion allocated to expand broadband access — but communities had to prove they needed it before a federal deadline. No proof meant no funding. And the communities already underserved would stay that way.

The Mississippi Broadband Expansion Coalition needed a campaign that could reach rural MS Delta residents, door-to-door canvassers, highway drivers, and social media scrollers — all with the same urgency, through completely different channels.

That is what Yellow Rabbit built.

We developed the 'Every Home Connected: Mississippi's Broadband Promise' campaign from the ground up — name, logo, visual identity, website, rack cards, one-pager, 20+ social graphics, a 5-station Delta radio campaign, and the press release that put these findings in front of legislators at JSU's e-Center in September 2024.

The insight that drove the strategy: we were not making five different campaigns. We were making one campaign that traveled through five doors.

The website was for people who searched. The rack card was for canvassers going door to door in Clarksdale and Isola. The radio spot was for drivers on Delta highways. The countdown graphic was for those who scrolled.

Same message. Five formats. One deadline.

See the full case study here - https://www.yellowrabbitpr.com/selected-work.

05/21/2026

Some days have a wink in them. Today had a whole blink.

I was at the Gulf Coast Business Council's State of the Coast Symposium in Biloxi, listening to Jason Feifer, editor-in-chief of Entrepreneur magazine, talk about change, business, AI, and the strange little ways the future shows up before we are ready to call it the future.

Then I ended up becoming an unexpected, microphone-holding part of his audience engagement segment.

There I was, a former newspaper reporter and columnist, standing there with another former newspaper writer who now leads one of the most recognizable business magazines in the country, talking about my unique calling in life as a storyteller in a room full of MS Gulf Coast leaders.

Life is funny like that.

What stayed with me most was Feifer's point that "AI may not break us. It may break what is already broken."

That one sat down beside me and stayed there. For months, I have been having conversations across the MS Gulf Coast about AI, business, workforce, creativity, education, and what it means for this region to not only participate in the future but also help shape it.

And what I keep seeing is momentum. Real, passionate, diligent momentum.

Across the state, there are people - like MGCCC's Mississippi Artificial Intelligence Network (MAIN) - who are not waiting around for the future to introduce itself properly. There are also business leaders, educators, entrepreneurs, and people committed to being an engaged part of the AI movement.

That is why today felt like confirmation.

On September 25, 2026, I am convening the Gulf Coast AI Summit at MGCCC’s Hospitality Center. Not to announce that AI has arrived on the Coast. It most certainly already has.

The summit is about gathering the energy already here, connecting like-minded people who need to be in the same room, and making sure this conversation includes the business owner, the teacher, the creative, the nonprofit leader, the student, the public servant, the skeptic, the early adopter Power AI user like me, and everybody standing somewhere in between.

The Gulf Coast has always known how to make something out of a hard moment. Now we get to show what we can do with an opening.

Today was one of those mornings that reminded me: sometimes the assignment finds you in public. You just have to be willing to embrace it.

More soon.

05/21/2026

Your brand isn’t strongest when you're posting — it’s strongest when you’re not present. That’s when systems speak for you.

How your invoices read.
How fast you respond.
How you handle confusion.
How you follow up.

These moments either reinforce your promise or reveal you didn’t mean it. A brand is not the performance on social media. It’s the behavior someone encounters when the spotlight is off.

Audit this: Does the backstage match the front-of-house?

05/12/2026

We’re just pausing to say Congratulations to our longtime client and founder of Premier Professional Counseling Services Jocelyn Lane for launching her 4th location!!

We are super proud 🥹 of Jocelyn and her team. Way to go!!

Mental health care should be easier to reach.

That belief has guided the growth of Premier Professional Counseling Services from the beginning.

We are proud to announce that Premier Professional Counseling Services is opening a new clinic in Moss Point, Mississippi, in July 2026.

With this expansion, Premier will soon serve the Mississippi Gulf Coast through four locations:
- Gulfport
- D’Iberville
- Picayune
- Moss Point

This new location means more access to compassionate, evidence-based mental health care for children, teens, adults, couples, and families. It also means we are growing our clinical team.

Premier Professional Counseling Services is now hiring part-time and full-time therapists who want to be part of meaningful, community-centered mental health work.

For us, growth is connected to access.

It means meeting people closer to home.
It means creating more places where families can receive support.
It means continuing the work to make mental health care feel more open, trusted, and accessible across the MS Gulf Coast.

Welcome to the Premier family, Moss Point.

Gulfport Office: 228-220-4226
D’Iberville Office: 228-828-5208
Picayune Office: 228-828-5208

More details coming soon.

05/12/2026

Social media isn’t an announcement board. It’s a listening environment. People pay attention to what reflects, challenges, or reassures their lived experience — not what fills space.

If your content exists only to keep you “visible,” your audience feels that. Visibility with no intention doesn’t build brands. It builds fatigue.

Create content that people recognize themselves in. If your posts don’t shift perspective, clarify something, or provide understanding, they're taking up space, not earning it.

Guideline: Make content that feels like a contribution, not a notification.

05/07/2026

Consistency isn’t about posting daily. It’s about showing up the same way every time someone encounters you — online or off.

Your tone, visuals, service, and decisions should feel connected. When they don’t, people hesitate. They might not say it out loud, but hesitation is the death of momentum.

Consistency does something algorithms can’t: it builds familiarity. And familiarity reduces doubt.

Think: What does someone learn about you when they observe you over time?

05/01/2026

Today has been an amazing experience. Along with volunteering with the dynamic team LaRochelle Designs and the outstanding Tershara Matthews, I also moderated the Technology and AI panel, networked with leaders from across the region, reconnected with local business besties and heard some dynamic speakers. The Southeastern Leadership Conference was one for the books!

04/28/2026

Public relations is not publicity. It’s not noise. It’s credibility.

People don’t believe brands because they show up everywhere. They believe brands that demonstrate alignment and offer the same voice, the same intentions, the same evidence of value across platforms and time.

If your message changes with the wind, PR can’t help you. PR amplifies what’s already true — it doesn’t manufacture it.

Remember: You can’t promote what you haven’t embodied.

04/24/2026

REMINDER - We're hosting a free, in-person workshop tomorrow (Saturday) in Biloxi, where we’re walking through how small business owners can actually use AI in their day-to-day work.

Not the big, overwhelming stuff… just the practical things people keep asking about.

How to:
• write posts and emails faster
• respond to customers without doing it all yourself
• figure out what to say in your marketing without starting from scratch every time

If you’ve played around with AI a little but haven’t really applied it to your business yet, this will make it click.

Bring your laptop if you have one. We’re going to work through it together.

📍 Biloxi Public Library
580 Howard Ave
🗓 Saturday, April 25
🕐 1:00–3:00 PM

You can walk in, or save your spot here:
👉 https://acumbamail.com/newform/web/1D5frC5dFOzuWlHB8UKerqdn152pa87Hgx/61906/

04/23/2026

Most businesses don’t have a marketing problem. They have a positioning problem. If people can’t tell how you’re different from the next person, the next business offering the same thing, they default to price. And if you aren't the lowest price, you will lose every time.

Positioning isn’t about being better — it’s about being distinct. When people understand why you exist, the comparison game ends. When you teach them why you're better and worth more, they'll have no problem paying you for it.

Reflection: What space are you claiming that no one else can imitate?