Yellow Rabbit PR & Marketing

07/30/2026

At Yellow Rabbit PR & Marketing, our work has always centered on helping people, businesses, and organizations communicate clearly when the world around them is changing.

That is part of why Gulf Coast AI Summit 2026 matters.

AI is already shaping how people work, communicate, learn, serve clients, run businesses and make decisions. But for many people, the conversation still feels too far away, too technical, or too hard to enter.

We believe the Gulf Coast needs a practical on-ramp. So we rolled up our sleeves and built one.

Gulf Coast AI Summit is being built for everyday professionals and community members who want to understand what AI means for real life and real work.

And the lineup reflects that.

This first-year Summit brings together dynamic voices from education, banking, healthcare, entrepreneurship, mental health, communications, technology, workforce development, community impact, innovation, policy and responsible AI use.

That diversity matters because AI is not touching just one field. It is showing up across classrooms, boardrooms, small businesses, nonprofits, healthcare settings, public systems and community spaces.

The Summit is designed for business owners, educators, nonprofit leaders, students, workforce professionals, service providers, creatives, communicators, community leaders, AI-curious residents and people already using the tools who want a clearer understanding of what comes next.

Real examples. Plain language. Useful conversations. Credible voices. You don't want to miss being in this room!

Friday, September 25, 2026
Biloxi, Mississippi
General admission: $25

Reserve your seat:
https://www.tickettailor.com/events/gulfcoastaisummit/2287223

Where the Gulf Coast meets what’s next.

07/14/2026

Before: “We offer tailored marketing solutions to help your organization grow.”
After: “We make your brand impossible to ignore.”

Before: “We’re committed to client success.”
After: “We get you the right attention, fast.”

Before: “We support community initiatives.”
After: “We turn community work into local leadership.”

Want positioning that actually attracts the right leads? We sharpen language, test what converts, and back it with measurable SEO wins at Yellow Rabbit. Ready to stand out? Visit https://wix.to/jBYyiGN 🚀🔍

07/07/2026

Want content that actually moves the needle?

Discover a step-by-step framework to build a focused, memorable content strategy — not just more posts.

Read our latest blog: Create a Winning Content Strategy That Actually Works. 4-minute read. https://wix.to/2paHfio

You want your message to cut through the noise. You want people to notice, engage, and remember. But how do you build a content plan that doesn’t just fill space but drives real results? I’m here to tell you it’s not about churning out endless posts or chasing every shiny trend. It’s about c...

06/30/2026

I wrote this one recently after checking myself - HARD.

Sometimes, as strategists, creatives, consultants, and service providers, we can see someone’s potential so clearly that we start building the whole future in our heads before the client has even committed to the first step.

That is not always generosity. Sometimes it is overextending.

There is a difference between caring about someone’s potential and carrying it FOR them.

This reflection is about pricing, boundaries, client readiness, and why strategy needs a container.

The offer is the offer. The response is data, not a verdict on your value. You have to know the difference.

Read it here:

I had to check myself recently.I had one of those conversations that gets my strategist brain going. Somebody has talent. There is a story there. There is confusion, but there is also a real opportunity sitting underneath it. I can hear the stronger message. I can see the better positioning. I can i...

06/23/2026

I was proud to be recently chosen to develop the website for the Jackson NAACP.

This was one of those projects that felt deeply aligned with the kind of work I care about. The NAACP’s mission carries history, advocacy, responsibility, and a real commitment to community. That kind of work resonates with me, not only as a communications professional, but as someone who believes important work deserves to be seen, understood, and supported.

So many nonprofits and civic organizations are doing meaningful work every day. They are organizing, advocating, serving, educating, responding, and showing up for people. But sometimes their online presence does not fully reflect the strength of the work or make it easy enough for the community to connect with it. That was the heart of this project.

The goal was to help the Jackson NAACP show up online with more clarity, structure, and strength. The website needed to give people a clear place to learn about the branch’s priorities, find events, become members, volunteer, donate, report concerns, and stay connected.

For me, website work is never only about putting pages online. It is about helping the message live somewhere people can actually find it and use it.

This is the kind of communications work I want Yellow Rabbit PR & Marketing to be known for: helping mission-driven organizations, nonprofits, civic groups, campaigns, and public-facing leaders communicate with more clarity, credibility, and purpose.

I am grateful this project was trusted to me.

Website design and content structure by Yellow Rabbit PR & Marketing.

06/16/2026

So many people, upon first learning about the Gulf Coast AI Summit, want to know more about me and why I created it, and even why I should be the person building it.

Here is my honest answer.

I built this Summit for the business owner in Biloxi who does not know what an AI prompt is but knows her competitors are moving faster than she is.

I built it for the nonprofit director in Gautier, trying to write grants with a staff of two and no budget for more.

I built it for the young person on the Coast who has never seen someone who looks like them (or me) standing at the front of a room talking about technology, how to access it, and how it will help transform their world, their cities, and their communities.

I am a communications strategist and a hardcore nerd who started using AI in my own practice and watched it change what I could do, how fast I could do it, and what I could offer the mission-driven organizations I serve. I taught it to others around me as well and watched it make their businesses grow. That experience lit something in me, resulting in my becoming a power AI user. I wanted to share what I had learned with others.

I'm also building this Summit because the Gulf Coast masses, regular people like me, deserve their own seat in this moment too. Not borrowed from somewhere else. Built here. Rooted here. Designed for the people who live, lead, and build here.

I built it because I know what it feels like to need something to exist and have to roll up your sleeves and build it yourself.

September 25. Mississippi Gulf Coast. If you see yourself in any of this, I am talking to you.

gulfcoastaisummit.com

06/14/2026

Yellow Rabbit spent Friday doing what we do best: connecting dots, building relationships, and helping bring important conversations closer to the people who need them.

I attended Southern Spark 2026 Tech Conference at Jackson State University alongside LaShaundra McCarty and Aaron Standberry as part of our Gulf Coast AI Summit effort, and it was exactly the kind of room we needed to be in.

We connected with educators, innovators, technologists, business leaders, nonprofit leaders, and community builders who are already thinking deeply about how AI is changing the way people work, learn, communicate, and make decisions.

Special thanks to Nashlie Sephus, Brittany Myburgh, and Krystal Chatman for the invitation and for creating space for a strong statewide AI conversation.

For Yellow Rabbit, this is the work: helping ideas move from conversation to connection, from strategy to ex*****on, and from possibility to public engagement.

The Gulf Coast AI Summit is coming September 25 to the Hospitality Resort Management Center at MGCCC in Biloxi, and we’re building it as an accessible on-ramp for the Mississippi Gulf Coast.

For the simply curious.
For business owners.
For nonprofits.
For educators.
For community leaders.
For people already using AI and ready to go deeper.

This conversation belongs on the Coast, too.

Learn more at gulfcoastaisummit.com

05/27/2026

Most people don't wake up thinking about federal broadband mapping.

That was exactly the problem.

Mississippi had $1.2 billion allocated to expand broadband access — but communities had to prove they needed it before a federal deadline. No proof meant no funding. And the communities already underserved would stay that way.

The Mississippi Broadband Expansion Coalition needed a campaign that could reach rural MS Delta residents, door-to-door canvassers, highway drivers, and social media scrollers — all with the same urgency, through completely different channels.

That is what Yellow Rabbit built.

We developed the 'Every Home Connected: Mississippi's Broadband Promise' campaign from the ground up — name, logo, visual identity, website, rack cards, one-pager, 20+ social graphics, a 5-station Delta radio campaign, and the press release that put these findings in front of legislators at JSU's e-Center in September 2024.

The insight that drove the strategy: we were not making five different campaigns. We were making one campaign that traveled through five doors.

The website was for people who searched. The rack card was for canvassers going door to door in Clarksdale and Isola. The radio spot was for drivers on Delta highways. The countdown graphic was for those who scrolled.

Same message. Five formats. One deadline.

See the full case study here - https://www.yellowrabbitpr.com/selected-work.

05/21/2026

Some days have a wink in them. Today had a whole blink.

I was at the Gulf Coast Business Council's State of the Coast Symposium in Biloxi, listening to Jason Feifer, editor-in-chief of Entrepreneur magazine, talk about change, business, AI, and the strange little ways the future shows up before we are ready to call it the future.

Then I ended up becoming an unexpected, microphone-holding part of his audience engagement segment.

There I was, a former newspaper reporter and columnist, standing there with another former newspaper writer who now leads one of the most recognizable business magazines in the country, talking about my unique calling in life as a storyteller in a room full of MS Gulf Coast leaders.

Life is funny like that.

What stayed with me most was Feifer's point that "AI may not break us. It may break what is already broken."

That one sat down beside me and stayed there. For months, I have been having conversations across the MS Gulf Coast about AI, business, workforce, creativity, education, and what it means for this region to not only participate in the future but also help shape it.

And what I keep seeing is momentum. Real, passionate, diligent momentum.

Across the state, there are people - like MGCCC's Mississippi Artificial Intelligence Network (MAIN) - who are not waiting around for the future to introduce itself properly. There are also business leaders, educators, entrepreneurs, and people committed to being an engaged part of the AI movement.

That is why today felt like confirmation.

On September 25, 2026, I am convening the Gulf Coast AI Summit at MGCCC’s Hospitality Center. Not to announce that AI has arrived on the Coast. It most certainly already has.

The summit is about gathering the energy already here, connecting like-minded people who need to be in the same room, and making sure this conversation includes the business owner, the teacher, the creative, the nonprofit leader, the student, the public servant, the skeptic, the early adopter Power AI user like me, and everybody standing somewhere in between.

The Gulf Coast has always known how to make something out of a hard moment. Now we get to show what we can do with an opening.

Today was one of those mornings that reminded me: sometimes the assignment finds you in public. You just have to be willing to embrace it.

More soon.