GoatConnect

09/10/2026

For the first time, we’re opening up the Meta ads systems, training, and decision-making framework we’ve developed from running hundreds of contractor campaigns.

Contractor Ad Control Room is built for home-service contractors who want to bring Meta ads in-house — whether that means running the ads themselves or training someone on their team to manage them.

Inside, members get step-by-step training, practical systems, and ongoing decision support so they can better understand what to change, what to leave alone, and what to monitor next.

This is for contractors across coatings, painting, remodeling, hardscape, pools, and other project-based home services.

Founding access is currently $97/month, and founding members can lock in that rate while they remain active. Pricing is subject to change as the founding group fills.

If you’d rather have professionals manage your advertising for you, GoatConnect still offers our done-for-you service as always. This is simply a new option for contractors who want more control and want to build the capability inside their own business.

Learn more here:
https://www.skool.com/ad-control-room/about

08/21/2026

Want to see how GoatConnect works?

Watch the overview video to learn how established concrete coating companies are using a different approach to access qualified homeowner opportunities.

GoatConnect does not sell shared lead lists. We connect qualified homeowners with qualified installers through a controlled opportunity model.

Built for coating companies with:
✅ An active crew
✅ Capacity to grow
✅ A team that can follow up and convert opportunities

👇 Watch the video:
https://www.goatconnect.io/concrete-coating-installers

08/19/2026

08/19/2026

Concrete coating companies don’t need more random leads.

They need the right opportunities, the right process, and the right system to turn those opportunities into completed projects.

GoatConnect helps connect qualified homeowners with trusted local concrete coating installers through a controlled opportunity-distribution model.

Here’s how it works:

✅ Homeowners with concrete coating projects reach out for help
✅ Project details and contact information are verified
✅ The homeowner is matched with one trusted local installer
✅ Installers receive opportunities without competing against multiple contractors for the same homeowner
✅ We help improve the conversion process from first contact to booked appointment

GoatConnect is built for established coating companies that take
pride in their work, have capacity for more projects, and want a better way to grow.

Want to see how it works?

Watch the full breakdown here:https://www.goatconnect.io/concrete-coating-installers

07/08/2026

There is no such thing as a permanently qualified lead in concrete coating.

I know that’s a bold statement.

But after talking to hundreds of concrete coating companies across the country, I’ve become convinced that the industry is asking the wrong question.

Everyone is obsessed with generating “better qualified leads.”

Very few people are talking about what happens when a perfectly qualified homeowner suddenly stops answering the phone.

If you’ve ever wondered why that happens…

Watch this video.

👇

06/30/2026

Every concrete coating contractor has heard it…

“You just need better leads.”

After working with coating companies across the country, I don’t believe that’s the full story.

The reality is you’re selling a non-urgent service.

That means even great homeowners can become difficult to reach simply because life gets in the way.

The companies that consistently grow aren’t just generating homeowner interest…

They’re building systems that continue working after that interest exists.

Watch the video below.

06/26/2026

CONCRETE COATING CONTRACTORS:

Before you spend another dollar on ads…

Ask yourself this:

Do you actually know where the bottleneck is?

Most installers only track one thing:

Leads.

But the real funnel is:

Leads → Conversations → Estimates → Jobs

If you don’t know where the leak is, spending more on marketing can actually make the problem worse.

Watch this.

06/24/2026

If CRMs solved the problem…

Why are so many contractors still complaining about:

• Ghosted leads
• Missed calls
• No-shows
• Leads not being contacted
• Estimates not turning into projects

Most contractors already have a CRM.

Many have automations.

Some even have AI.

Yet somehow the same problems keep showing up.

Maybe the problem isn’t the software.

That’s what this video is about.

05/07/2026

Coating companies, if you’re still struggling to fill your calendar, I want you to know; it’s solvable.

I stopped by one of my favorite clients installs. A 3-car garage in Franklin Lakes, NJ. They’re about to transform this floor into a showroom finish!

I love a new garage floor this time of year!